Sheet1INT 601 Market Research ProjectStudent Name: SYBIL NNADIey nodo they offer financingnowhat is their to vehiclemarket sharenocunsumer groupsCompetitorsAffinity AnalysisSales ForecastingDatabase marketingMerchandise PlanningCard MarketingCall Detail Record AnalysisCustomer LoyaltyMarket SegmentationProduct ProductionWarrantiesUnderstand the CompetionUnderstand BenefitsCreate FrameworkCurrent TRENDS(Hair, 2008)FordVolkswagenHondaGeneral MotorsSubaru NissanHyundaiChevroletLexusMazda Sheet2 Sheet3 Sheet1INT 601 Market Research ProjectStudent Name: SYBIL NNADICompetitorsAffinity AnalysisSales ForecastingDatabase marketingMerchandise PlanningCard MarketingCall Detail Record AnalysisCustomer LoyaltyMarket SegmentationProduct ProductionWarrantiesUnderstand the CompetionUnderstand BenefitsCreate FrameworkSelect TargetsCurrent TRENDS(Hair, 2008)FordVolkswagenHondaGeneral MotorsSubaru NissanHyundaiChevroletLexusMazda Sheet2 Sheet3 Sheet1INT 601 Market Research ProjectStudent Name:CompetitorsFactor 1Factor 2Factor 3Factor 4Factor 5Factor 6Factor 7Factor 8Factor 9Factor 10Factor 11Factor 12Factor 13Factor 14Factor 15Source of Data Sheet2 Sheet3 Market Research Section For this assignment, you will create a market database for your company. You will need to find at least 10 competitors in the country market that you will operate your business. Remember to search for competitors using SIC, NAICS, or SITC codes to ensure that you have direct competitors. You will then identify 15 factors to collect data. Decide on factors that will allow you to gain a competitive view of the market and help you determine your strategy in the marketplace. You should consider both primary and secondary sources for gathering the information. Do not forget that government websites can provide some information that can assist you. Be sure to identify the source of the information on the worksheet. Finally, write a one-page assessment of what you have gained from the data collected that will assist you in creating an entrepreneurial venture in the chosen country. INT 601: Market Research Final Project: Guidelines and Rubric Overview The final project for this course is the creation of a global business plan. Based on the knowledge obtained in this course and previous coursework, you will examine the entire process of entrepreneurial activities in the global arena, including fundamentals and identifying opportunities, evaluation and risk management, mobilizing resources, managing contingencies and changing contexts, and growth, harvesting, and the exiting of businesses. You will create an international business plan for a product to be introduced into a foreign country either as a new product or as an extension of a product by an existing company. You may complete the project individually or as a team of no more than two to three people. You will have access to a group area with your group members and instructor to discuss, edit, and lay out project details. If wor.

1. Sheet1INT 601 Market Research ProjectStudent Name: SYBIL
NNADIey nodo they offer financingnowhat is their to
vehiclemarket sharenocunsumer groupsCompetitorsAffinity
AnalysisSales ForecastingDatabase marketingMerchandise
PlanningCard MarketingCall Detail Record AnalysisCustomer
LoyaltyMarket SegmentationProduct
ProductionWarrantiesUnderstand the CompetionUnderstand
BenefitsCreate FrameworkCurrent TRENDS(Hair,
2008)FordVolkswagenHondaGeneral MotorsSubaru
NissanHyundaiChevroletLexusMazda
Sheet2
Sheet3
Sheet1INT 601 Market Research ProjectStudent Name: SYBIL
NNADICompetitorsAffinity AnalysisSales ForecastingDatabase
marketingMerchandise PlanningCard MarketingCall Detail
Record AnalysisCustomer LoyaltyMarket SegmentationProduct
ProductionWarrantiesUnderstand the CompetionUnderstand
BenefitsCreate FrameworkSelect TargetsCurrent TRENDS(Hair,
2008)FordVolkswagenHondaGeneral MotorsSubaru
NissanHyundaiChevroletLexusMazda
Sheet2
Sheet3
Sheet1INT 601 Market Research ProjectStudent
Name:CompetitorsFactor 1Factor 2Factor 3Factor 4Factor
5Factor 6Factor 7Factor 8Factor 9Factor 10Factor 11Factor
12Factor 13Factor 14Factor 15Source of Data
Sheet2
Sheet3
Market Research Section

2. For this assignment, you will create a market database for your
company. You will need to find at least 10 competitors in the
country market that you will operate your business. Remember
to search for competitors using SIC, NAICS, or SITC codes to
ensure that you have direct competitors.
You will then identify 15 factors to collect data. Decide on
factors that will allow you to gain a competitive view of the
market and help you determine your strategy in the marketplace.
You should consider both primary and secondary sources for
gathering the information. Do not forget that government
websites can provide some information that can assist you. Be
sure to identify the source of the information on the worksheet.
Finally, write a one-page assessment of what you have gained
from the data collected that will assist you in creating an
entrepreneurial venture in the chosen country.
INT 601: Market Research
Final Project: Guidelines and Rubric
Overview
The final project for this course is the creation of a global
business plan. Based on the knowledge obtained in this course
and previous coursework, you will examine the entire process of
entrepreneurial activities in the global arena, including
fundamentals and identifying opportunities, evaluation and risk
management, mobilizing resources, managing contingencies and
changing contexts, and growth, harvesting, and the exiting of
businesses. You will create an international business plan for a
product to be introduced into a foreign country either as a new
product or as an extension of a product by an existing company.
You may complete the project individually or as a team of no
more than two to three people. You will have access to a group
area with your group members and instructor to discuss, edit,

3. and lay out project details. If working individually, you should
use this area to discuss the project with your instructor. Each
group member must submit a paper for each milestone of the
project and the final draft. Although they may differ slightly,
the final product should reflect unanimously the group’s
rationale and philosophies. The presentation may be put
together as a group, with each member contributing slides and
narration. While some students may have a specific opportunity
in mind that they want to pursue as an actual venture, others
may simply work through the project to learn how to apply the
various resources and tools that are available to entrepreneurs.
The project is divided in to nine milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final submissions. These milestones
will be submitted in Modules Three through Ten.
Main Elements
Your Global Business Plan should consist of the following
elements:
· Executive Summary
· The mission statement: The mission statement briefly explains
the thrust of your business. It could be two words, two
sentences, a paragraph, or even a single image. It should be as
direct and focused as possible, and it should leave the reader
with a clear picture of what your business is all about.
· Date the business began
· Names of the founders and the functions they perform
· Number of employees
· Location of the business and any branches or subsidiaries
· Description of plant or facilities

4. · Products manufactured/services rendered
· Banking relationships and information regarding current
investors
· Summary of company growth including financial or market
highlights (for example, your company doubled its worth in a
12-month period; you became the first company in your industry
to provide a certain service)
· Summary of management's future plans
· Industry Analysis
· Country Attractiveness Assessment
· Market Database and Assessment
· Product/Service Need and Product/Service Value Worksheets
· Financials (breakeven analysis, the 12-month cash flow
statement, the 12-month profit and loss projection, and the 12-
month sales forecast)
· Assessing Risks worksheets
· Management Plan
Format
Milestone One: Industry Analysis
In 3-4 Final Project: Industry Analysis, you will submit an
industry analysis for the selected industry. See the Industry
Analysis document attached to the assignment for details. This
milestone is not graded separately, but as part of the Milestone
Submission element of the Final Project Rubric.
Milestone Two: Country Attractiveness Assessment
In 4-5 Final Project: Country Attractiveness Assessment, you
will submit a country attractiveness assessment. It should

5. include the following:
A. Country Overview –This section should provide an overview
of the country with attention paid to the external factors that
influence how business in conducted within the country. This
includes assessing the economic, political, cultural, legal and
technological factors. What is the impact that these factors will
have on the entrepreneurial venture? Do these factors present
an opportunity or threat to the firm?
B. Applying Porter’s Diamond –This section will cover the four
parts of the diamond model.
1. Factor endowments – discuss how the advanced factors of
production can be used to create competitive advantage for the
firm
2. Supporting and Related Industries – Identify spillover effects
that create opportunities in the market that firms can use to
their advantage. Using SIC, NAICS or SITC codes find the key
supporting industries that support the industry for your product
or service.
3. Demand condition – Assess the home demand for the firm’s
product or service.
4. Firm Strategy, Structure and Rivalry – discuss the conditions
within the nation that govern how firms are created, structured
and managed. All using SIC, NAICS or SITC codes identify
local competitors and their position with it the industry.
C. Summary – In the summary section you will want to discuss
the how the firms will take advantage of the opportunities made
available by the country resources as well as discuss how the
firm will deals with threats and risks to doing business in the
country.
This milestone is not graded separately, but as part of the
Milestone Submission element of the Final Project Rubric.
Milestone Three: Market Database and Assessment
In 5-4 Final Project: Market Database and Assessment, you will
submit a market database and assessment. You will need to find

6. at least 10 competitors in the country market that you will
operate your business. Remember to search for competitors
using SIC, NAICS, or SITC codes to ensure that you have direct
competitors. Using the Market Database Excel worksheet
(attached to the assignment) identify 15 factors to collect data.
Decide on factors that will allow you to gain a competitive view
of the market and help you determine your strategy in the
marketplace. You should consider both primary and secondary
sources for gathering the information. Do not forget that
government websites can provide some information that can
assist you. Be sure to identify the source of the information on
the worksheet. Finally, write a one-page assessment of what you
have gained from the data collected that will assist you in
creating an entrepreneurial venture in the chosen country. This
milestone is not graded separately, but as part of the Milestone
Submission element of the Final Project Rubric.
Milestone Four: Product/Service Need Worksheet and
Product/Service Value Worksheet
In 6-4 Final Project: Product/Service Need Worksheet and
Product/Service Value Worksheet, you will submit
product/service need and product/service value worksheets. Use
the worksheets attached to the assignment. This milestone is not
graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
Milestone Five: Financials
In 7-4 Final Project: Financials, you will submit the breakeven
analysis, the 12-month cash flow statement, the 12-month profit
and loss projection, and the 12-month sales forecast. Use the
forms in the website link provided in the assignment. This
milestone is not graded separately, but as part of the Milestone
Submission element of the Final Project Rubric.
Milestone Six:Assessing Risk
In 8-4 Final Project: Assessing Risk Factors, you will submitthe

7. assessing risks worksheets where you will assess three types of
risk: general business risks (internal), economic/financial. This
milestone is not graded separately, but as part of the Milestone
Submission element of the Final Project Rubric.
Milestone Seven: Management Plan
In 9-3 Final Project: The Management Plan, you will submitthe
management plan. Identify the type of governance structure that
will oversee the operational aspects of your business. Also
include the type of ownership structure to be used. Finally,
create an organizational chart for the firm, including position
titles, brief responsibilities/duties, and proposed salaries for the
individuals.This milestone is not graded separately, but as part
of the Milestone Submission element of the Final Project
Rubric.
Milestone Eight: Global Business Plan
In 10-2 Final Project: Global Business Plan, you will submitthe
final business plan. It should be a complete, polished artifact
containing all of the main elements of the final product. It
should reflect the incorporation of feedback gained throughout
the course. This milestone will be graded using the Final Project
Rubric.
Milestone Nine: PowerPoint Presentation
In 10-3 Final Project: PowerPoint Presentation, you will
submita 12-slide presentation of the business plan, with
narration. You may create the presentation as a group. This
milestone is graded using the Presentation Rubric.
Deliverable Milestones
Milestone
Deliverables
Module Due
Grading
1
Industry Analysis
Three
Not graded separately, but as part of the Milestone Submission

8. element of the Final Project Rubric.
2
Country Attractiveness Assessment
Four
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
3
Market Research and Database
Five
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
4
Product/Service Need Worksheet and Product/Service Value
Worksheet
Six
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
5
Financials
Seven
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
6
Assessing Risk Factors
Eight
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
7
The Management Plan
Nine
Not graded separately, but as part of the Milestone Submission
element of the Final Project Rubric.
8
Global Business Plan
Ten
Final Project Rubric

9. 9
PowerPoint Presentation
Ten
Presentation Rubric
Final Project Rubric
Requirements of submission: Written components of projects
must follow these formatting guidelines when applicable:
double spacing, 12-point Times New Roman font, one-inch
margins, and discipline-appropriate citations.
Instructor Feedback: Students can find their feedback in the
grade book as an attachment.
Critical Elements
Exemplary
Proficient
Needs Improvement
Not Evident
Value
Milestone Submission and Incorporation of Feedback
Meets Needs Improvement requirements and addresses all
instructor feedback through incorporation or clarifying
questions/dialogue with instructor
(23-25)
Meets Needs Improvement requirements and incorporates some
of the instructor’s feedback throughout the progression of the
project
(20-22)
Student completes and submits all milestones by the due date
(18-19)
Student submits incomplete milestones or does not submit by
the due date
(0-17)
25

10. Comprehensive Final Product
Addresses all of the main elements of the final product directly
and includes additional elements that logically enrich and
extend
(23-25)
Addresses all of the main elements of the final product listed
above directly
(20-22)
Addresses all of the main elements of the final product listed
above either directly or indirectly
(18-19)
Does not address all of the main elements of the project listed
above
(0-17)
25
Critical Thinking
Demonstrates comprehensive exploration of issues and ideas
before accepting or forming an opinion or conclusion
(14-15)
Demonstrates moderate exploration of issues and ideas before
accepting or forming an opinion or conclusion
(12-13)
Demonstrates minimal exploration of issues and ideas before
accepting or forming an opinion or conclusion
(11)
Does not demonstrate exploration of issues and ideas before
accepting or forming an opinion or conclusion

11. (0-10)
15
Research
Incorporates many scholarly resources effectively that reflect
depth and breadth of research
(14-15)
Incorporates some scholarly resources effectively that reflect
depth and breadth of research
(12-13)
Incorporates very few scholarly resources that reflect depth and
breadth of research
(11)
Does not incorporate scholarly resources that reflect depth and
breadth of research
(0-10)
15
Integration and Application
All of the course concepts are correctly applied
(9-10)
Most of the course concepts are correctly applied
(8)
Some of the course concepts are correctly applied
(7)
Does not correctly apply any of the course concepts
(0-6)
10
Writing
(Mechanics/Citations)

12. No errors related to organization, grammar and style, and
citations
(9-10)
Minor errors related to organization, grammar and style, and
citations
(8)
Some errors related to organization, grammar and style, and
citations
(7)
Major errors related to organization, grammar and style, and
citations
(0-6)
10
Earned Total
Comments:
100%