The document discusses the need for contextual information and expert guidance when accessing large amounts of data. It advocates delivering targeted content to educate users, using techniques like mirroring language, asking expert questions, and providing in-context explanations. The goal is to build connections and help users find relevant information like a cognitive concierge or librarian. Key themes are the importance of data, context, and language together to guide users and tell a complete story.

1. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Differentiating your brand
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

2. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Code for systems & data processing

3. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
“Every worker is a
knowledge worker.”
– peter drucker
“Everybody is a_
knowledge worker.”
– business week__
Image Source: NASA#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

4. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
We
spend
hours
looking
for
one
piece
of
data
Flickr CC: Matt_Walker
Only searches
- McKinsey, 2013
1 in 5
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

5. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient CorporationFlickr CC: M01229#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

6. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
“To grasp the meaning of the world of today
we use a language created to express the
world of yesterday.”
– the lost art of finding our way
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

7. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Your brand
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

8. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Content
Expert
Targeted
Educate
Enlighten
#biblotech | @expressanything Copyright © 2014 Sapient Corporation

9. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Reader’s
Advisory
“Data without context tells a misleading
story.”
– fast company in relation to google flu trends
Flickr CC: Thomas Leth-Olsen, “X”#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

10. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

11. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Contextual clues
Intention
Authenticate
Concierge-like
suggestions
Mirror language
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

12. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Non-biased
Curation
In-context
explanation
Participatory
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

13. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Information
Systems
Image source: /Netflix
Randomly
accessible
Declarative
accessible
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

14. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Expert
Advisors
“The future will be driven by a
smart aggregation of reputation,
not an algorithm.”
– rachel botsman
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

15. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Deliver content
Expert questioning
To a targeted
In effort to educate
Building connections
#biblotech | @expressanything Copyright © 2014 Sapient Corporation

16. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Data,
Context &
Language
Image Source: NOAA
Pandora
2014 2015
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

17. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Flickr CC: Kylepost Photography
“We looked at
the stars, the
wind, the small clues.
Now we have technology”
– the lost art of
finding our way
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation

18. SapientNitro | #biblotech | @expressanything Copyright © 2014 Sapient Corporation
Learn from the librarians. Become a cognitive concierge.
#biblotech | @expressanything | Copyright © 2014 Sapient Corporation