Attracting & Engaging Peeps To Your Tradeshow

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It's more than coincidence, luck, serendipity or synchronicity. It's your deliberate actions that will attract and engage stakeholders to your next tradeshow. So are you deliberately doing all you can to attract and engage more stakeholders:
attendees, exhibitors and sponsors?
What specifically should you do to attract, convert and transform more stakeholders for your next show? What does uccessful show engagement look like? What are you colleagues doing to increase their attendance, stakeholder engagement
and drive more revenue?

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  • Searchable (online and onsite)
  • Record everything
  • Easy
  • Video or live chat with vendors
  • Social Support – customer service in social mediaAdopting a culture of listeningNew rules of relationship management - http://www.altimetergroup.com/2010/03/altimeter-report-the-18-use-cases-of-social-crm-the-new-rules-of-relationship-management.htmlPR challenge – Navy Response ChartCustomer complaint – same as responding from the front desk
  • Amplify your message
  • Attracting & Engaging Peeps To Your Tradeshow

    1. 1. Attracting & Engaging Peeps to Your Next Show<br />
    2. 2. 1) Identify four primary areas where attendee engagement results in increased loyalty.<br />
    3. 3. 2) Discuss three new and evolving attraction strategies.<br />
    4. 4. Define engagement<br />4<br />
    5. 5. Pair Squared:Define engagement<br />5<br />
    6. 6. 6<br />365 Day Conference<br /><ul><li> Not happening!
    7. 7. Focus on maxing out engagement 30 days before and after
    8. 8. More Engagement = More Buzz</li></li></ul><li>More Show Planning<br />Attendee owns follow-up<br />Less interest in SWAG<br />7<br />Engagement: Buyer to Seller<br />Shift from Push to Pull<br />
    9. 9. eCommunities<br />Informal Meet-ups<br />Informal Learning<br />8<br />Engagement:Attendee to Attendee<br />Extreme Networking<br />
    10. 10. Dialogue vs. Monologue<br />Education vs. Information<br />Learning Extended<br />9<br />Engagement:Attendee to Content<br />Attendees Are Smarter<br />
    11. 11. More personalized experiences<br />Good Host - Connector<br />Recognition and caring<br />10<br />Engagement:Attendee to Organizer<br />Shift to Mass Customization<br />
    12. 12. Three New Attraction Strategies<br />
    13. 13. 1. Hybrid & Virtual Events<br />Fear: Virtual will cannibalize F2F event<br />
    14. 14. 1. Hybrid & Virtual Events<br /><ul><li> Vertical vs. Horizontal?
    15. 15. Educational & interactive vendors
    16. 16. Build your prospect list</li></li></ul><li>1. Hybrid & Virtual Events<br />Extend your reach<br />
    17. 17. 2. Conversational Marketing<br /> Listening<br /> Helping<br /> Serving<br /> Sharing<br />
    18. 18. 16<br />Angela Mairs’ Twitter Engagement Formula<br />70% - Resource sharing<br />20% - Conversation and Co-creation<br />10% - Self promotion<br />Schedule your tweets!<br />
    19. 19. 17<br />3. Affiliate Marketing<br /><ul><li> Influencers
    20. 20. Tracking
    21. 21. Disclosure</li></li></ul><li>

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