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Hybrid meeting mpi nj 6.9.11

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Hybrid meeting mpi nj 6.9.11

  1. 1. Bottom-line…Hybrid Meetings Deliver More Value <br />Dave Lutz – Velvet Chainsaw<br />
  2. 2. About Dave <br />
  3. 3. 3<br />1) Understand what Hybrid Meetings are & appropriate uses<br />
  4. 4. 4<br />2) Identify how Hybrid Mtgs can help drive business improvement<br />
  5. 5. 5<br />3) Best practices for engaging a virtual audience<br />
  6. 6. As technology evolves, we find<br />ourselves communicating<br />more digitally.<br />
  7. 7. Hybrid event…<br />A live face-to-face meeting that also provides some type of digital/virtual component for a remote audience.<br />
  8. 8. It’s a Simulcast…<br />participant or speaker are remote <br />
  9. 9. Hybrid Fear<br />Virtual will cannibalize F2F event<br />
  10. 10. The Decision to Attend<br />
  11. 11. Hybrid Opportunity<br />To engage/include an audience that does not come to your F2F event<br />
  12. 12. Consider<br />We serve our members BEST<br />when we serve our industry first<br />
  13. 13. 13<br />Hybrid<br />Who else will benefit<br />from this experience?<br />
  14. 14. 14<br />Hybrid<br />Viewing Parties<br />Satellite Discussions<br />
  15. 15. Live Streaming<br />
  16. 16. Immersive = Video + Slide + Chat<br />
  17. 17. Intuitive freemium options will fast track adoption<br />
  18. 18. New Options for Free Live Streaming Platform<br />
  19. 19. 58%<br />Great focus on<br />event content capture<br />2015 Meeting Strategies<br />
  20. 20. 63%<br />Offer full AV packages<br />with live streaming <br />2015 Convention Service Strategies<br />
  21. 21. 63%<br />Offer turn-key esolutions<br />with live streaming <br />2015 Convention Service Strategies<br />
  22. 22. Most Appropriate Uses of Hybrid<br />
  23. 23. 23<br />Eli Lily<br />Internal employee mtgs digital<br />
  24. 24. 24<br />PCMA<br />3,743 F2F<br />632 remote<br />1,427 views<br />
  25. 25. 25<br />TelisSoneraTelepresence<br />1,392 Roundtrips eliminated<br />$803,998 Savings<br />
  26. 26. 26<br />TelisSoneraTelepresence<br />40 Months Saved Working Time<br />169,000 kg reduced CO2<br />
  27. 27. 27<br />Rush U – Ophthalmology Dept<br />13 hours of programming<br />1 ½ days, 4 languages<br />5 remote presenters<br />
  28. 28. 28<br />Rush U – Ophthalmology Dept<br />200 remote viewers<br />1,200+ on-demand views <br />Best CME reviews in 20 years<br />
  29. 29. 29<br />Including content <br />from tradeshow<br />
  30. 30. 30<br />Trade ShowTrends<br />Importance of <br />Video packages<br />
  31. 31. Virtual Booth Demo<br />
  32. 32. 32<br />5<br />Filters<br />
  33. 33. 33<br />
  34. 34. 34<br />1. Meeting Objectives<br />
  35. 35. 35<br />2. Resources<br />budget, time, people power<br />
  36. 36. 36<br />3. Urgency<br />
  37. 37. 37<br />4. Participants<br />Internal or External<br />
  38. 38. 38<br />5. Geography<br />
  39. 39. Brainstorm & identify various<br />39<br />Small Group Discussion<br />Hybrid meeting opportunites<br />
  40. 40. H<br />Ow hybrid drives biz improvement<br />
  41. 41. Engage more customers & employees<br />
  42. 42. 42<br />New Attendee Attributes<br />Shift From Push To Pull<br />
  43. 43. 43<br />Lead Generation<br />Lead Nurturing<br />
  44. 44. Extend the reach of <br />your messages & content<br />
  45. 45. Accelerate speed to Market<br />
  46. 46. Cost savings/avoidance<br />
  47. 47. @JeffHurt<br />
  48. 48. 5<br /> remote attendee<br /> expectations<br />
  49. 49. 1. Exceptional presentations<br />fused by seamless transitions<br />
  50. 50. 2. Relevant or ignored.<br />
  51. 51. What should be relevant?<br />Purpose<br />Topics<br />Messages<br />Agenda, timing flow<br />
  52. 52. What should be relevant?<br />Technology used<br />Participants’ role<br />Content<br />
  53. 53. Information<br />VS<br />Education<br />
  54. 54. Determining Content Value<br />People will pay for content ifit is so unique they can’t get it anywhere else, so fast they benefit from getting it beforeanyone else, or so related to their tribe that paying for it brings them closer to other people.<br />Seth Godin<br />
  55. 55. Content is to conference<br />As brains are<br />to zombies<br />
  56. 56. 3. Engaging or forgotten.<br />More interesting than<br />anything that<br />might distract<br />
  57. 57. More interesting<br />Resources<br />Same old same old doesn’t succeed<br />Start w/ most interesting<br />Grab attention early <br />
  58. 58. More interesting<br />Involve participants <br />Early & often<br />Stories, humor, visuals, sound<br />Make it FUN!<br />
  59. 59. 59<br />Engaged<br />with<br />Content<br />
  60. 60. 60<br />Engaged<br />with<br />Stakeholders<br />
  61. 61. 61<br />Engaged<br />with<br />Peers<br />
  62. 62. 62<br />Engage<br />rather than <br />repel<br />
  63. 63. 4. Keep it moving or<br />it‘s abandoned<br />
  64. 64. Drag is a four letter word<br />Do not waste time<br />Eliminate irrelevant<br />
  65. 65. Drag is a four letter word<br />Manage the clock<br />Practice delivery & tools<br />
  66. 66. Relevant or ignored.<br />Engaging or forgotten.<br />Keep it moving or it’s<br />abandoned.<br />
  67. 67. Presenting to F2F audience is difficult.<br />Presenting to a remote audience is difficult squared!<br />
  68. 68. 68<br />1) Understand what Hybrid Meetings are & appropriate uses<br />
  69. 69. 69<br />2) Identify how Hybrid Mtgs can help drive business improvement<br />
  70. 70. 70<br />3) Best practices for engaging a virtual audience<br />
  71. 71. Thank You<br />

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