What's The Right Mix? F2F, Digital, Hybrid

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Your meeting’s reach no longer stops at the conference room walls. Now technology
makes it possible to reach people you never had access to before. The question is: How much should be live-only, and how much shared with a remote audience? How do you create an environment that makes your remote attendees feel they are a part of what is happening on site?

Explore these questions, and learn how to create a meetings mix that appeals to your live and remote audience. Discuss case studies of live, digital and hybrid meetings.
Stats from Convention 2020.

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What's The Right Mix? F2F, Digital, Hybrid

  1. 1. What’s TheRight Mix?F2F, Digital, Hybrid
  2. 2. 2
  3. 3. 3
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  5. 5. 5
  6. 6. Engage more customers
  7. 7. Extend the reach of your messages & content
  8. 8. Cost savings/avoidance
  9. 9. Brainstorm a list of things we communicate digitally 11
  10. 10. Which do we do digitallyProposals Gossiping BrainstormingJob Interviews Sales Training InterviewingNegotiating Voice mail MentoringRoad Shows Phone calls Vision sharingFundraising Counseling DebatingClient Reviews Training TeachingCasual Luncheons NetworkingConversations Selling Cold callsRecruiting Coaching Q&ABoard meetings Talking to peers Status updatesTalking to kids Prospect calls Talking with familyArguging Customer service
  11. 11. As technology evolves, we findourselves communicating more digitally.
  12. 12. 62% Increased use of social media & live streaming2011 Meeting Strategies
  13. 13. 63% Offering PPV on demand after event2015 Meeting Strategies
  14. 14. 58% Great focus on event content capture2015 Meeting Strategies
  15. 15. 55% Securing sponsors for live streaming2015 Meeting Strategies
  16. 16. 64% Offer free wireless access2015 Convention Service Strategies
  17. 17. 63% Offer full AV packages with live streaming2015 Convention Service Strategies
  18. 18. 63% Offer turn-key esolutions with live streaming2015 Convention Service Strategies
  19. 19. 63% Meeting in ed institutions2020 Increased Venue Competition
  20. 20. 56% Untraditional venues museums, galleries2020 Increased Venue Competition
  21. 21. 50% Mixed-use facilities office buildings2020 Increased Venue Competition
  22. 22. Digital Or Virtual Events?
  23. 23. What are digital events?
  24. 24. Telepresence
  25. 25. Telemedicine
  26. 26. Live Streaming
  27. 27. Webinar
  28. 28. Hybrid Who else will benefit from this experience? 30
  29. 29. Hybrid Viewing Parties Satellite Discussions 31
  30. 30. What screen are participants viewing?
  31. 31. What screen are participants viewing? F2F Mobile Laptop Desktop
  32. 32. Eli LilyInternal employee mtgs digital 34
  33. 33. PCMA 3,743 F2F 632 remote 1,427 views 35
  34. 34. TelisSonera Telepresence1,464 Digital Mtgs1,392 Roundtrips eliminated$803,998 Savings 36
  35. 35. TelisSonera Telepresence40 Months Saved Working Time169,000 kg reduced CO2 37
  36. 36. Rush U – Ophthalmology Dept13 hours of programming1 ½ days, 4 languages5 remote presenters 38
  37. 37. Rush U – Ophthalmology Dept200 remote viewers1,200+ on-demand viewsBest CME reviews in 20 years 39
  38. 38. Filters 40
  39. 39. 1. Meeting Objectives 41
  40. 40. 2. Resources budget, time, people power 42
  41. 41. 3. Urgency 43
  42. 42. 4. Participants Internal or External 44
  43. 43. 5. Geography 45
  44. 44. Brainstorm & identify various meeting objectives 46
  45. 45. 47
  46. 46. remote attendeeexpectations
  47. 47. 1. Exceptional presentations fused by seamless transitions
  48. 48. 2. Relevant or ignored.
  49. 49. What should be relevant? Purpose Topics Messages Agenda, timing flow
  50. 50. What should be relevant? Technology used Participants’ role Content
  51. 51. People will pay for content if it is so uniquethey can’t get it anywhere else, so fast theybenefit from getting it before anyone else,or so related to their tribe that paying for itbrings them closer to other people. Seth Godin
  52. 52. 3. Engaging or forgotten.More interesting thananything thatmight distract
  53. 53. More interestingResources Same old same old doesn’t succeedStart w/ most interesting Grab attention early
  54. 54. More interestingInvolve participants Early & oftenStories, humor, visuals, sound Make it FUN!
  55. 55. 59
  56. 56. 60
  57. 57. 61
  58. 58. 62
  59. 59. 4. Keep it moving or it‘s abandoned
  60. 60. Drag is a four letter wordDo not waste timeEliminate irrelevant
  61. 61. Drag is a four letter wordManage the clockPractice delivery & tools
  62. 62. Relevant or ignored.Engaging or forgotten.Keep it moving or it’s abandoned.
  63. 63. Presenting to F2Faudience is difficult.Presenting to aremote audience isdifficult squared!
  64. 64. Ways To Engage Remote 68
  65. 65. 69
  66. 66. • PCMA Good Morning America!
  67. 67. 71
  68. 68. 72
  69. 69. 73
  70. 70. 74
  71. 71. 76
  72. 72. 77
  73. 73. 78
  74. 74. Trade ShowTrends Video packages 79
  75. 75. Virtual Booth Demo
  76. 76. • smig44_uk • danorbit• Courtney.Carmody.com • Utenriksdept• Andreas Rueda • mayorgavinnewsome• Manic Toys • Raymond Larose• Johansonin • darkmatter• themaninblue • JimmyHarris• lucia.sartoni • wonderfulhorriblelife• oxmour • theloushe• AndyG • twenty-questions• larskflem • dangerouslyirrelevant.org• sridgway • AdamFoster• S/L
  77. 77. dlutz@velvetchainsaw.comjhurt@velvetchainsaw.com velvetchainsaw.com @velchain @JeffHurt

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