Personal Information
Organization / Workplace
Philadelphia, PA United States
Occupation
Group Director, Insights & Analytics
Industry
Advertising / Marketing / PR
About
20+ years hands-on marketing management. Sold target marketing solutions (data/software) at top marketing companies out of NYC. Consulted for Fortune 100 companies & built a green marketing research firm from scratch. Managed start up marketing programs and brought analytics, social media marketing and database structure where there was none.
The first 10 years of my career I worked in NYC for the most respected marketing & research companies in the industry. I applied what I learned for the next 15 years of additional experience as a consultant for some of the largest companies in the world. In 2007 and I conceived of and co-founded a green consumer focused market research firm. I've..
Tags
green
marketing
consumer insights
lohoe
lohas
green marketing
consumer marketing
hedonics
earthsense
See more
Presentations
(2)Documents
(1)Likes
(6)Change Matters Presentation Shared Slides
Andrea Simon
•
15 years ago
Determining reach & frequency goals
Cassie Stox
•
11 years ago
Tomorrow four screen world
Tom Goodwin
•
9 years ago
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
•
15 years ago
E-commerce Landscape 2012
joshyang
•
12 years ago
Burson-Marsteller 2009 Green Power Progress Survey
bursonmarstellerUS
•
14 years ago
Personal Information
Organization / Workplace
Philadelphia, PA United States
Occupation
Group Director, Insights & Analytics
Industry
Advertising / Marketing / PR
About
20+ years hands-on marketing management. Sold target marketing solutions (data/software) at top marketing companies out of NYC. Consulted for Fortune 100 companies & built a green marketing research firm from scratch. Managed start up marketing programs and brought analytics, social media marketing and database structure where there was none.
The first 10 years of my career I worked in NYC for the most respected marketing & research companies in the industry. I applied what I learned for the next 15 years of additional experience as a consultant for some of the largest companies in the world. In 2007 and I conceived of and co-founded a green consumer focused market research firm. I've..
Tags
green
marketing
consumer insights
lohoe
lohas
green marketing
consumer marketing
hedonics
earthsense
See more