F. You have just participated in an important meeting with your superior. How will you ensure that every part of the instructions youreceived will properly reach all subordinates, suppliers and clients, located in different parts of the world? IE - Masters in Big data application

1. F. You have just participated in an important
meeting with your superior. How will you
ensure that every part of the instructions you
received will properly reach all subordinates,
suppliers and clients, located in different parts
of the world?
Application to IE Business School
By: Jaspreet Singh Ghuman
June 2015

2. Steps for the Right ‘Communication Plan’
Challenge:
Communicating a key
message to multiple
stakeholders spread
globally
Define Objectives
Identify Target Audience
Define Timelines
1
2
3
4
5
6 Track and follow-up
Decide Communication Channels
Execute the Plan

3. Define Objectives1
Quick Tips –
1. Objective should be clear and easily understandable.
2. Ensure review and agreement with the larger team.
3. Define how progress will be measured.
Example:
Primary Objective -
Communicate the launch of a new product catalog
Secondary objectives –
- Create awareness and generate excitement among
stakeholders
- Train and educate audience on usage of the new catalog
- Generate buzz in the industry about the launch

4. Identify Target Audience2
Quick Tips –
1. Segment your audience based on the message type, timing and channel
2. Be specific – “general public” is not an audience.
3. Schedule separate meetings or webinars to cater to different time zones.
Inform about a big launch
in the company
Employees
Get them excited about
the new catalog
Partners, Customers
INTERNAL EXTERNAL

5. Define Timelines
Internal
External
Launch
Promotions
Quick Tips –
1. Consider immediate, short, and long-term goals.
2. Establish the timing and frequency of each message type.
3. Flag critical tasks and dates.
3

6. Decide Communication Channels
Update to Important
Stakeholders
Training and
Education
of key users
Press and
Promotions
Social Media
Quick Tips –
1. Brainstorm on the right vehicle for each audience type.
2. Work with the corporate Public Relations team to determine the media channels
available in the organization.
3. Only use official accounts for e-mails, social media and other channels.
4

7. Execute Plan
Quick Tips –
1. Draft clear and crisp messages, with a ‘Call to Action’.
2. Highlight key features by using different fonts, colors or images.
3. Customize the message by audience type and make it relevant.
4. Consider translation of messages in local languages.
5

8. Track Progress and Follow up
Quick Tips –
1. Use software such as ‘Mailchimp’ to track open rates for email.
2. Publish webinar recordings, important links, resources and contact details.
3. Do not ‘Reply All’ unless absolutely necessary.
6
Webinar Recordings
FeedbackQuery Management
Success Metrics

9. THANK YOU!