The optimal classroom size for a sales training program depends on numerous factors. Learn how to come up with the optimal number of participants.

1. FACTORS
For Determining Optimal
Sales Training Classroom Size

2. Training Design1

3. Effective class design considers
the number of assumed participants

4. And aligns activities and class timings on that assumption

5. Training Content and Method2

6. Desired type of content and
skills development method
impacts ideal class size

7. For example:
Selling Skills vs Presentation Skills

8. Both are skill based
and both have
numerous participant
activities

9. But class size is
dramatically
different

10. Selling Skills Presentation Skills
Real-Life Environment Buyer and Seller One presenter
Engagement All engaged Only presenter engaged
Class size 20 10
Selling Skills vs Presentation Skills

11. Desired Participant Experience3

12. When class size gets too large

13. There are diminishing returns

14. A good facilitator will work
to engage all participants
– but a large class size can
take too long

15. Some participants can tune out or become less engaged

16. Smaller groups have more opportunities to practice
and get more direct feedback from facilitator

17. Training Modality4

18. Is this an
Instructor Led
Training class (ILT)
or is this a
Virtual Instructor Led
Training class(VILT)?

19. In the VILT modality a maximum of 12 participants is realistic
to ensure engagement and participation

20. In the ILT modality, groups of up to 30 could be effective,
depending on content

21. The bottom line as to
how many participants
can “fit” in a class…

22. 1. How many participants was the
class designed for?
2. What skills are being taught and
how are they being taught?
3. What outcome do I want for my
learners?
4. What is the training modality?
…should be the result
of asking these questions:

23. Research Report Reveals
Well-Designed Training
Improves Sales Results
Download Report
COMPLIMENTARY OFFER

24. By Marlaina Capes.
@MarlainaCapes