To become successful with your content marketing strategy, you've got to get your mindset right. Providing true, overwhelming value before you even ask for the sale is the first key. Find out what the other four keys are.
How customers have a trillion choices, and your competitor or another site is just a click awayConsequently, our monopoly is gone, we don’t have a captive audience anymoreBecause we don’t have a captive audience, interruption marketing doesn’t work anymoreWe’re stuck trying to gain brand awareness and generate leads by using borrowed media, which is expensive, we don’t have control over it ,and it’s too easy for our customers to TiVo us out and ignore us
5 Steps to a Successful Content Marketing Strategy
Content Marketing andConversionHow to Create a Content Strategy that Drives SalesFernando A. LabastidaSmall World Labs
Fernando Labastidahttp://www.linkedin.com/in/flabastida@flabastida• Customer Success Manager Small WorldLabs www.smallworldlabs.com• Founder Latin IT Marketingwww.latinitmarketing.com• Organized first Latin America Track atSouth by Southwest Interactivehttp://www.sxsw.com/interactive• Helped organize debut edition ofAmericas IT Forumwww.americasitforum.com• Speaker at upcoming conference EngageMexico www.engagemexico.com
What is Content Marketing?Content Marketing means creating and sharing valuablefree content to attract and convert prospects intocustomers, and customers into repeat buyers. The type ofcontent you share is closely related to what you sell; inother words, you’re educating people so that they know,like, and trust you enough to do business with you.Source: Copyblogger
The problemThe web has fundamentallychanged the dynamic forcustomer communicationsIs this a problem…or an opportunity?
The problem – and the opportunitySource: worlwidewebsize.com
The 5 Steps to a Successful ContentMarketing Strategy• Provide overwhelming value• Focus on your customer– not your product• Become the media• Use your content as market research• Get them to subscribe
Content Marketing Institute EmailMarketing study – the average CMIsubscriber:• Was more likely to attend our events and purchase ourproducts• Was more likely to share our content with theirnetworks• Closed three times faster than a non-subscriber, oncehe or she had entered our sales process (for ourconsulting service).- Joe Pulizzi, Content Marketing Institute