Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

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Marketing Challenges (2010.09.08 @ GLS Asia Team Event @ RiverLife Church, Singapore)
Sharing with brothers and sisters in the Asia GLS community about the marketing challenges the HKGLS team faces and the relevant strategies for tackling these challenges.

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Marketing Challenges (2010.09.08 @ GLS Asia Team Event)

  1. 1. Marketing Challenges Calvin C. Yu @ GLS Asia Team Event / 2010.09.08
  2. 2. Is GLS relevant? Potential Participants’ Puzzles
  3. 3. Is GLS Relevant? • Message vs. Event • Promotion • Different stages • Different levels of depth • Different media
  4. 4. Strategic positioning Churches’ Puzzles against local initiatives?
  5. 5. Strategic positioning • Partnership with local organizations • Different experiences: filling in the missing piece • A platform for sharing and exchange
  6. 6. How to differentiate? Too many Christian events
  7. 7. How to differentiate? • Make materials bit-size, sharable and re-usable • “Simplicity is the ultimate sophistication” • Example: Bookmarks with Bible verses • Hardcopy, video, blog articles, slides
  8. 8. Key Objectives A.C.E.
  9. 9. Key Objectives • Awareness • the message & the Summit • Communication • needs & responses • Education • continuous education
  10. 10. Key Strategies P.I.E.
  11. 11. Key Strategies • Participation • learn & share • Interaction • know each other better • Empowerment • Creative Commons
  12. 12. 3 Stages Before.During.After.
  13. 13. 3 Phases • Phase 1: Before the Summit • the relevance • Phase 2: During the Summit • momentum escalation • Phase 3: After the Summit • sustainable sharing & exchange
  14. 14. Hybrid Approach Top-down.Bottom-up.
  15. 15. Hybrid Approach • Top-down: Traditional channels & media • Bottom-up: Online channels & media • Social media • Mobilizing trusted connections
  16. 16. Traditional Channels • Printed Materials: bookmark, poster, leaflet, etc. • Word of Mouth • Partner Churches
  17. 17. New Channels • Social media • Facebook Page • Twitter • YouTube • Slideshare • Delicious • Wordpress Blog
  18. 18. ONE MORE THING
  19. 19. “Walk Together” Youth Leader Development Programme
  20. 20. “Walk Together” • Objective • prepare potential leaders for future GLS • prepare potential leaders for local Christian community • Participation Criteria • Christian • a serving heart
  21. 21. Questions?
  22. 22. In search of excellence for HIM

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