8. Photos Videos (mogulus.com) Art elements (word clouds, wordle.net) Games (quizzes, http://www.mystudiyo.com/create) Chats (CoverItLive.com) 2. Creation Station
21. Credits: Poynter-McCormick Change Leaders Fellowship Program The Poynter Institute McCormick Foundation The Virginian-Pilot, PilotOnline.com Deb Markham, producer, HamptonRoads.com PilotOnline.com
Editor's Notes
Need to add mug shots
This is a site called Fast Pitch. Sort of like linked in. You can set up a page there and gain some fans.Need to get top sports social networks/blogs/aggregators from Mike HarrisNeed to mention Huffington Post, Drudge, and Fark hereNeed to mention Kyle Tucker’s blog here, what he gets linked off of Don’t just throw a dart at the wall. Find the person who works on your site metrics and see what your “referring URLs” are. Say you’re getting a few nibbles from some sites and want to get more. Target them. Or experiment!
Need to add hyperlinks to all of these
Things to add to your blogs or storiesTry live streaming video (mentioned in other sessions?)Try wordle.net (people love it)Try making your own quiz Try Live chats – promote it, host it on your blog, and then archive itShow an archive of Lee Tolliver’s live chat
And then develop a relationship with those who write on a similar topicOR get your web master to add your link to any sports-related community blog (if the design allows)
Need to add hyperlink for weatherspotters hereExplain weatherspotters…blog…twitter…community pages….
Consider removing print columns from online. Blog online only. -- are people commenting on your columns and other commenting on your blog? Don’t fracture your audience. Bring them together in one place that’s easy to find. -- makes your blog more robust. Don’t repeat column, but insert selections and continue the conversation-- encourages people to buy the paper (or purchase electronic version)-- JUMP INTO the conversation on your blog. Don’t ignore it. Don’t answer everyone, but create some anticipation (when will he show up?)
Need to show example from PO ???This extends the audience. Low weekend audience? On Friday, use a photo gallery or slide show to tease your big Sunday story. Keep it up on Saturday. Big game story coming up? Use that to catch the attention of a specific audience – promote your upcoming project there.
How many have an online section for your daily budget lines?Who fills those out?Reporters need to take control of their entire product. You don’t leave photo assignments to someone else, or graphics. Why leave online elements to someone else?21 things to put on your budget line! Mention handout, give out at end of presentation