10 Easy Ways To A Bigger Audience[1]


Published on

Presentation sponsored by The Poynter Institute

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Need to add mug shots
  • This is a site called Fast Pitch. Sort of like linked in. You can set up a page there and gain some fans.Need to get top sports social networks/blogs/aggregators from Mike HarrisNeed to mention Huffington Post, Drudge, and Fark hereNeed to mention Kyle Tucker’s blog here, what he gets linked off of Don’t just throw a dart at the wall. Find the person who works on your site metrics and see what your “referring URLs” are. Say you’re getting a few nibbles from some sites and want to get more. Target them. Or experiment!
  • Need to add hyperlinks to all of these
  • Things to add to your blogs or storiesTry live streaming video (mentioned in other sessions?)Try wordle.net (people love it)Try making your own quiz Try Live chats – promote it, host it on your blog, and then archive itShow an archive of Lee Tolliver’s live chat
  • And then develop a relationship with those who write on a similar topicOR get your web master to add your link to any sports-related community blog (if the design allows)
  • Need to add hyperlink for weatherspotters hereExplain weatherspotters…blog…twitter…community pages….
  • Consider removing print columns from online. Blog online only. -- are people commenting on your columns and other commenting on your blog? Don’t fracture your audience. Bring them together in one place that’s easy to find. -- makes your blog more robust. Don’t repeat column, but insert selections and continue the conversation-- encourages people to buy the paper (or purchase electronic version)-- JUMP INTO the conversation on your blog. Don’t ignore it. Don’t answer everyone, but create some anticipation (when will he show up?)
  • Need to show example from PO ???This extends the audience. Low weekend audience? On Friday, use a photo gallery or slide show to tease your big Sunday story. Keep it up on Saturday. Big game story coming up? Use that to catch the attention of a specific audience – promote your upcoming project there.
  • How many have an online section for your daily budget lines?Who fills those out?Reporters need to take control of their entire product. You don’t leave photo assignments to someone else, or graphics. Why leave online elements to someone else?21 things to put on your budget line! Mention handout, give out at end of presentation
  • 10 Easy Ways To A Bigger Audience[1]

    1. 1. 10 free ways to increase your online audience<br />APSE June 2009<br />Pittsburgh, Pa.<br />
    2. 2. One.More. Click.<br />What “audience” is all about:<br />
    3. 3. Who’s your marketing department? <br />It’s<br />YOU! <br />
    4. 4.
    5. 5.
    6. 6. 1. NETWORK AND PROMOTE! <br />The well-known<br />and the more obscure<br />
    7. 7. Networks and aggregators<br />Facebook.com (fan pages, too)<br />MySpace.com<br />Twitter.com<br />LinkedIn.com<br />MiGente.com<br />Hi5.com<br />BlackPlanet.com<br />Flickr.com<br />Pictopia.com<br />YouTube.com<br />Fark.com<br />Digg.com<br />Reddit.com<br />Del.icio.us<br />MediaTakeOut.com<br />Drudge Report<br />
    8. 8. Photos<br />Videos (mogulus.com)<br />Art elements (word clouds, wordle.net)<br />Games (quizzes, http://www.mystudiyo.com/create)<br />Chats (CoverItLive.com)<br />2. Creation Station<br />
    9. 9.
    10. 10. Unmute your audience!<br />3. Comment Control <br />
    11. 11. 4. Find the hidden e-mail lists<br />
    12. 12. 5. Give Community Bloggers a VoiceChron.ComHamptonRoads.ComYour.hub.com<br />
    13. 13. Meet your audience – face to face!<br />6. “Citizen Jane” Projects<br />
    14. 14. 7. Find the Fanatics!<br />
    15. 15. WeatherSpotters<br />
    16. 16. Columnists must be bloggers, too.<br />8. Blog it!<br />
    17. 17. 9. Multimedia: The Big Tease<br />
    18. 18. 10. Know your metricsKyle Tucker’s audience:<br />
    19. 19. And one last thing:<br />DIY!<br />
    20. 20. One.More. Click.<br />What “audience” is all about:<br />
    21. 21. Credits:<br />Poynter-McCormick Change Leaders Fellowship Program<br />The Poynter Institute<br />McCormick Foundation<br />The Virginian-Pilot, PilotOnline.com<br />Deb Markham, producer, HamptonRoads.com<br />PilotOnline.com<br />