1.
Frances Ryan
Edinburgh Napier University
@cleverfrances
Centre for Social Informatics

2.
The journey
• BA Public Relations
– Wine studies / historic tourism
• 13 years’ experience
• Masters in Media and Culture
– News and information sharing
• PhD
• And beyond!
Image: Copyright Frances Ryan

3.
Online Reputation
Management
in a Digital World

4.
The questions

5.
The research
• Social informatics viewpoint
• Focus on how individuals decide
what to share – or not to share
• Use of pseudonyms and anonymous
accounts
• Opting to not use social media
• How individuals evaluate others

6.
Why is it important?
Real World
Image 1: Screen shot from www.twitter.com, accessed 12 August 2014
Image 2: Copyright John Ritchie, sourced from www.justfrances.com

7.
What’s social?
Networking sites
Online forums
Newspaper comments
Blogs
Wikis
E-petitions
Music streaming
Others
Image:CreativeCommons,sydneycampos.com

8.
Key terms
Reputation
InformationIdentity

9.
Reputation
Image: Creative Commons Copyright Sarah Reid from www.flickr.com/photos/sarahreido

10.
Identity
Image: Creative Commons Copyright Giant Ginkgo from
www.flickr.com/photos/giantginkgo

11.
Information
Image:CreativeCommonsCopyrightMarkSmiciklasfrom
www.flickr.com/photos/intersectionconsulting

12.
Next steps
• Complete literature review
• Design study
• Develop scoping survey
• Conduct interviews
Image: Creative Commons Copyright Yamanaka Tamaki
from www.flickr.com/photos/tamaki

13.
Yeah, but what does it mean to me?
Should I be worried?
Why should I care?
What can I do?
I have my privacy settings pinned down!
I’ll just sue them.
HR can’t Google me anyhow.
It’s none of their business.
But I can just delete it later.
I’m not online, so it doesn’t matter.

14.
Even if you’re not online, you are!
•Employers’ website
•Race results
•Church bulletins
•Aggregation sites
Image 1: Copyright Paul Ryan, sourced on www.ryancentric.com
Image 2: Screen shot from www.192.com, accessed 10 May 2014

15.
Forget me not!
Images: Icon downloads from www.webdesignerdepot.com
 MySpace
 Friendster
 Bebo
 SnapFish
 Forums / newsgroups
 Review sites
 Old blogs and user
accounts
 Dating sites
 e-Commerce sites
 Charity fundraising sites
 The list goes on …

16.
Image: Creative Commons Copyright Alan Levine
from www.flickr.com/photos/cogdog

17.
Did you hear about … ?
Image: Creative Commons Copyright gfpeck
from www.flickr.com/photos/wespeck

18.
#Aurora

19.
Image: Creative Commons Copyright Rob Jewitt
from www.flickr.com/photos/robjewitt

20.
Good vs bad?
Image: Creative Commons Copyright Martin Tews
from www.flickr.com/photos/airpark

21.
Identity
All images Creative Commons Copyright to:
1) José Luís Agapito from www.flickr.com/photos/blvesboy
2) Red Rose Exile from www.flickr.com/photos/redroseexile
3) Stefano Mortellaro from www.flickr.com/photos/fazen

22.
Information:
Here today;
here tomorrow.
Image: Creative Commons Copyright Tom Raftery
from www.flickr.com/photos/traftery

23.
Who’s watching?
Image: Creative Commons Copyright Antonio Martínez
from www.flickr.com/photos/poper

24.
Putting it all together
Image: Screen shot from www.iknowwhereyourcatlives.com, accessed 11 August 2014

25.
Happy stuff!
Left copyright Hazel Hall, www.hazelhall.org
Right copyright Celeste Mills, via www.facebook.com
Bottom creative commons copyright Patrick from www.flickr.com/photos/fionnmccueil

26.
Homework time!
• Google yourself (don’t forget the images!)
– Email addresses
– Usernames
– Nicknames or alternative spellings
– With additional information (city, school, work)
• Review your accounts
– Remember outdated ones
– Change passwords
– Delete as necessary
– Review connections, too
• Update privacy settings
• Think before you share
• Spread the word!

27.
• Participants needed!
• Leave your contact details with me
• Get in touch (details on hand-outs)
• Tell your friends
Image: Creative Commons Copyright draggin
from www.flickr.com/photos/draggin

28.
(Yes, I am online!)
@cleverfrances
www.JustAPhD.com
www.about.me/francesryan