CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!

1. CSR Leadership World 2014
Sustainable CSR, Sustainable Future
3rd-4th, Nov, 2014 Shanghai, China
CSR 2014
Leadership World
全球企业社会责任领袖峰会2014
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Sustainable CSR Sustainable Future
Monday, November 3, 2014 Agenda
7:30 Registration, Networking and Refreshments
8:30 Opening and Welcome Address
The Future of Sustainability and CSR Development with Chinese Characteristics
- What‟s new in China‟s 13
th
Five-Year Plan (2016-2020) for economic and social development which the business society
should pay attention to? Any new opportunity and challenges regards sustainability and CSR?
- How Can Governments, Business Sectors and Non-Profit Institutions Cooperate More Effectively In Respond To The Ever
More Pressing Challenges Of Sustainable Development in China?
CHU Xuping, General Director, Research Centre, State-owned Assets Supervision and Administration Commission, PRC
(SASAC)
Past, Present, Prospect
9:00 From the Perspective of an Economist: What is Responsible Business
MAO Yushi, Top Economist in China / Founder & Standing Director ofUnirule Institute of Economics, in 2012 he was awarded
the Cato Institute‟s Milton Friedman Prize for Advancing Liberty
9:30 Circulor Economy –How to Shift "Value Creation" through "Sustainability"
The “Circular Advantage” is based on the results of a 12 months long research program including deep-analysis of 120+
companies making real business out of circular principles and interview with more than 70 leading experts from business,
academia, policy and NGOs.Through the study, Accenture identified:
- Five business models are particularly attractive to reduce resource needs while creating economically attractive
opportunities
- Five business capabilities are crucial to deliver these circular economy business models
- Ten technologies, from digital to engineering, enable companies to deliver circular business innovation at scale and
increasingly low cost
Peter Lacy, Managing Director - Strategy & Sustainability, Asia Pacific, Accenture
10:00 Integration of Business and Commonweal and Challenges in the Era of Charitable Economy
Recent years, the ecosystem of public welfare in China has been evolving at a very fast speed. In the past years, Chinese
philanthropy mainly meant disaster relief and donation.
But now, the philanthropy industry has been evolving to a more advancing, transparent and socialized ecosystem. Standing at the
trend curve of these transformations, how could business leaders identify, seize and leverage the existing social business
innovations and opportunities to create more shared value for people, planet, profit? What kind of challenges they are facing and
how to overcome them? This is a very tough and meaningful question which worth thinking it over by both business and
philanthropy leaders.
- Emerging transformations and trends in China
- Seizing opportunities and preserving values
- Challenges and solutions
Dr.WANG Zhenyao, Dean, Beijing Normal University China Philanthropy Research Institute (Ex – Director, Ministry of
CivilAffairs of PRC)
10:30 Brainstorming:
Spotlights on the Development of CSR and Sustainability in China
- Status Quo and Trends

3. - Obstacle and Driving Force
- Opportunities and Challenges
- Technology and Capital
- How Can Governments, Business Sectors and Non-Profit Institutions Cooperate More Effectively In Respond To The Ever
More Pressing Challenges Of Sustainable Development in China?
- How to manage Government Private Sector Relationship in China?
- Does “Double Standard” Still Exist and Why?
- Strange Phenomenon: Companies Which Had Been Awarded for CSR Performance by Media in 2013 were Dragged Down
by Scandal Stories Concerning Environmental and Social Issues. What Could We Learn from the Ratings and Awards as
well as What Lessons Could We Draw from These Reputation Crisis?
- Q&A
Moderator:
Richard Brubaker, Founder of Collective Responsibility & Adjunct Professor, China Europe International Business School
Panelists:
Calvin Quek, Head, Sustainable Finance Program, Greenpeace
HU Jianhua, Head of the Business Committee Investment Management Division, Shanghai Pudong New Area People's
Government
ZHU Hongjun, Editorial Board Member; Head of Green News, Nanfang Media Group
Dr. Xiaohui Liang, Chief Researcher & Deputy Director; Adjunct Lecturer,Office for Social Responsibility, China National
Textile and Apparel Council, Peking University Law School
11:10 Coffee Break
11:40 Global Insight: Emerging Trend for CSR and Sustainability – Innovative CSR Partnership for Sustainable Supply Chain
Management
Today‟s global challenges unite corporate citizens to undertake social responsibility for sustainable supply chain development.
Sustainable development will not be possible unless most if not all can contribute. Innovative CSR partnership in development
approach is a proven way to bring long term economic, social and environmental benefits for sustainable future.
- Global challenges and opportunities
- Best practices case studies of development approach for sustainable improvements
- Maximize the benefits and impacts by cascading effects
Joyce Chau, Chief Representative,BSCI Representative China, Business Social Compliance Initiative – An Initiative of
Foreign Trade Association
12:10 Sustainability Roadmap for your GO-OUT Strategy to Secure Future Growth
- Create awareness for today‟s global macroeconomic trends and unsustainable activities in the world and in China.
- Introduction to “Planet Possible, AkzoNobel‟ s strategy for “radical efficiency”, explaining various examples of Eco friendly
product development, Energy and waste water reduction programs, the need for Cooperation/linking to other parties both in
the value chain and with, Governments, Universities, NGO‟s.
- Our Commitment to Chinese partners/suppliers in teaching/supporting them to achieve a truly sustainable position through
our Supplier Support Visit program.
- Compliance, human rights, technical performance and other important issues which is key to your GO-OUT success
Dick Bartelse, Director Purchasing, Powder Coatings, AkzoNobel
13:00 Lunch
From Strategy to Execution, From CSR to Sustainability
14:30 In most of the companies, CSR is separated with business and mainly focus on philanthropy. CSR executives are marginalized
and will face big challenges when the economy is in the downturn. Hence, it‟s important to know how to make the business case
and prove the value of CSR and Sustainability to the Board Members.
Making the Business Case and Gaining Executive Buy-in
- How to Design a Sustainable CSR Model and Making the Business Case

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Sustainable CSR Sustainable Future
- Proven Methods on ROI Analysis to Engage CFO
- Reporting Skills to Engage CEO
- How to Engage with the Board Members to Reset and back CSR and Sustainability
Dr.LU Jianzhong, Founder, CSR Thought Laboratory
15:00
15:30 Leadership Panel: Why and How to Place Sustainability at the Heart of Business Strategies and Operations toPromote
Social and Environmental Development Whilst Delivering Business Value
- Business Model Innovation
- Systems Innovation
- Creating Shared Value
- From „take, make and waste‟ to the “Circular Economy”
- Transparency &customer engagement
- Shareholder engagement
- Conducting the strategy through 360 degree data driven assessment
- Q&A
Moderator:
LI Guanghai,Managing Director, Greater China Strategy & Sustainability Services, Accenture
Panelists:
Dr.LU Jianzhong, Founder, CSR Thought Laboratory
Michael Tinskey, Global Director of Vehicle Electrification & Infrastructure, FORD
GUO Karen, Head of Sustainability, APAC, Dow Chemical
16:10 Coffee Break
16:40 Climate Change Strategy in China Market: Uncovering Opportunity and Maximizing Value in Facing Climate and Low
Carbon Challenges
- Carbon Disclosure Project: How Businesses Measure Their Carbon Footprint
- How to Leverage the Emission Data and Adapt your Business to the Climate Risks in the Long Term
- Identifying Opportunities Concerning Cost, Energy and Water Efficiency
- Dealing with Challenging Carbon Reduction Targets
- Carbon Capture and Storage
- Keeping Cost Competitive and Being Prepared to Engage With Government and Society as The Energy Landscape Changes
- Carbon Emission Trading: Status Quo and Next Five Years
- DJSI: Sustainability and Rankings
CAI Luping,Senior Consultant, Sustainability Service,Schneider Electric
17:20 Product and Environment Stewardship - 2013 H&M Sustainable Action within the Value Chain
- "Closing the Loop"
- Water Stewardship Strategy
Veronique Rochet, Head of Sustainability, Far East, H&M
17:50 The Financial Side of Sustainability:
- Why are investors, insurers and lenders focusing on ESG and how should you deploy your resources?
- What aspects of Sustainability and ESG are lenders mostly concerned about?
- How is Sustainability being integrated into your internal risk management practices and systems?
- How does Outstanding Companies respond to expectations of different stakeholders in investor relations, communication
Redefine CSR – How to Solve the Toughest Problems inthe most Profitable Way
- Wind for Prosperity
Giorgio Fortunato, Regional Marketing Director, Asia Pacific & China ,Vestas

5. Tuesday, November 4, 2014 Agenda
Champion CSR, Keep Evolving
8:30
Registration, Networking and Refreshments - Learn. Connect. Collaborate. Transform
9:00
Community Investment and Partner Identification
- Making Business Sense of Your CommunityInvestment
- Working with the Right Partner for MeasurableSuccess
John Hong, Head of Corporate Affairs, Standard Chartered Bank(China) Limited.
9:30
Three-Phase Transition to Advance MNC’s Global CSR Strategy to Local Competitiveness
In the fast changing local market and societal contexts, it is crucial to localize and align MNC‟s global CSR strategy with country
development needs. A three-phase transition approach will be applied to advance the global strategy from compatibility,
capacity to local competitiveness.
Roy Zhang, Director, Community Affair / CSR Asia,United Technologies Corporation(UTC)
10:00 Address the Challenges in Supply Chain and Sustainability Marketing
- Responsible Sourcing:Smarter Procurement Scorecards
- Transparency and Human Rights
- Greening
- Supplier Engagement
- Cooperation
- Sustainability Marketing and Consumer Education
Moderator:
Roy Zhang, Director, Community Affair / CSR Asia,United Technologies Corporation(UTC)
Panelists:
Tobias Knapp, Managing Director, BSD Consulting
Alan Aicken, Global Vice President, CSR Supplier Management, HUAWEI
GU Beibei, Senior Profect Officer, IPE
10:40 Coffee Break
11:10 How to Leverage CSR to Enter Chinese Market Successfully
Richard Brubaker, Founder and Managing Directorof Collective Responsibility &Visiting Professor of Sustainability, China
Europe International Business School
and wider business practices?
- What are the best industry practices, such as IFC Performance Standards and Equator Principles?
- To achieve a sustainable economic prospect, what is the role investors are playing?
- Next-level ESG ratings and rankings
Moderator:
Calvin Quek, Head, Sustainable Finance Program, Greenpeace
Panelists:
YANG Bin, General Manager, Investment Banking, Shanghai Pudong Development Bank
Peter Hepenstall, Vice President, Sustainability, APAC, Barclays
18:30 Chairman Closing Speech and End of Day One

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Sustainable CSR Sustainable Future
11:40 Facing the Challenges in Embedding Sustainability – Methods and Approaches
- Product
- Operation
- Consumer-driven Innovation
- Branding and Consumer Engagement
Rene Co, Vice President, Corporate Communication and Brand Management, Asia Pacific, P&G
12:10 Lunch
13:30 From SustainAbility to ThriveAbilitv
- A third generation of sustainability reporting is needed: from “less bad” to “minimally good enough”
- ThriveAbility: a mental mindset shift for sustainability managers and strategy advisors and how to develop your license to
grow
- The role of lT in this new paradigm and how stakeholder dialog transitions to stakeholder collaboration
Ralph Thurm, Senior Advisor, BSD Consulting; Founder and CEO, A|HEAD|ahead(ex-COO, GRI)
14:30 Cause Marketing: Find New Ways to Fully Embed CSR Initiative into your Brand and Brand Communication to Achieve
Favorable Corporate Image
- When, What, How
- Digital and CSR Communication
- Case Study: What we could take away from the Best and the Worst
Elan Shou, Managing Director Greater China and SVP, Ruder Finn China
15:00 GRI’s New Sustainability Reporting Guidelines: G4
-Why embedding sustainability into core business strategy is no longer a fringe pursuit, and how can GRI‟s G4 Guidelines help
your company stay ahead of the game
-Business integration and integrated report
HUI Yuming, Country Director, China, GRI
Sherin Lin, Vice president, TUV Rheinland
15:50 Coffee Break
16:20 Staying ahead of the Sustainability Curve: Turn Sustainability and CSR Cost into Business Competitive Advantage
- New methods and storytelling:In the new era of big data, building sustainability through consumer-driven innovation,
consumer education and consumer engagement to win consumer‟s heart, pocket, loyalty
- Building on a culture of responsibility through cross-functional coordination and cooperation
Marina Wu, Director of Communications and Sustainability, North Asia, Unilever
16:50 Panel Discussion:
Are we too Confident with Your CSR Strategy? Re - think, Re - examine, Re - structure your CSR System and Strategy
so as to Add More Benefits to our Triple Bottom Line and Make it More Sustainable!
- Should we move forward with a separate CSR department, or just set responsibilities andtargets in the existing structure?
- Is it right for the CSR function to rest in the PR department (or, corporate affairs or humanresources department)?
- Should environmental and human resources issues be also an objective andresponsibility of the CSR department?
- How does the CSR budget in my company relate to the industry standard?
- Is it necessary to establish a CSR committee at the board level?
- We operate globally… how do we integrate the CSR function at aglobal level without losing the local perspective?
- Should the CSR manager be recruited from within or outside the company?
- Does the Company have an EHS&Q Management System?
- Do we need to participate in a Sustainability Index?
- How to Go beyond Compliance?
- Should we set up corporate CSR foundation?
- Q&A

7. Moderator:
Sam Lee,CEO, InnoCSR
Panelists:
Sunny Sun, SustainabilityManager, IKEA
Vincent Chen, CSR manager, TUV Rheinland
Ralph Thurm, Senior Advisor, BSD Consulting; Founder and CEO, A|HEAD|ahead(Confirming)
Marina Wu, Director of Communications and Sustainability, North Asia, Unilever(Confirming)
17:30 Day Two Close Speech and End of Day Two