3. GOALS OF MY REASERCHER
MY main goal for the contextual part of this project is to look at YouTube
reviewers and see how they present their reviews to their audience by
looking at the style of their reviews, the mood their reviews give off and
how the reviewer present themselves to the audience and why their
reviews appeal to so many of their audience, what I hope to take away
from this is an understanding on how these reviewers have edited their
videos and their styles in which I hope to develop my own style for my
review series or products that relates to my channel the reviews series will
be on.
4. somecallmejohnny
Somecallmejohnny uses a calming mood for his videos or
reviews an example being (Johnny vs. Shantae and the Seven
Sirens 2020), in which he will start his reviews with a stylized
intro of himself getting ready for a review with footage of the
game he is reviewing playing into background accompanied by
jazz music, then finishing to him talking to the audience directly
by talking about some background behind the game before
moving onto reviewing the game itself by going over some basic
story beats, the gameplay and how it feels, judgments on the
character of the game and if they’re applying enough to keep
people interested in the story, in which when done will give his
final opinions on the game and worth if it is worth his audience
buying or waiting awhile for it to go on sale then buy or not, with
even the way he talks to his audience being very informal and
casual as he doesn’t say purchase the game but rather this is
defiantly worth picking up which is another way to say buy which
helps create a calming mood for the review and create more of
trusting relationship with his audience as he wants people to
relax and enjoy his review like a friend casually talking with you
about a game they’ve play and whether you should play it to with
him doing the reviews in his regular day clothes and doing the
reviews in his own home creating a sense of familiarity for the
audience adding to the calm mood and trust between our
5. chris stuckmann
Chris stuckmann uses a casual mood for his videos or reviews
and example being (Star Wars: The Clone Wars - Season 7
Review 2020) in which he start his review with his stylized
opening of and explosion going off then followed by the title of his
series, which can be used to gain the attention of his audience
then moving onto the main review in which chris stuckmann go’s
over the history behind the season of a video product he is
reviewing and informing his audience what he will be covering in
his review, then moving onto discussing the basic plot of the
season he is reviewing before moving onto discussing positive
about the seasons and some personal negative he though the
show had and even some behind the scenes for a specific scene
in the season, before discussing more about the positives and
negative and finally finishing with a rating for the entire season
and a reason for said rating, and the way he talks to his audience
is similar to somecallmejohnny, in which he talks directly to the
audience in casual clothing in his home casually informing his
audience about the product he is reviewing and whither it is
worth watching or not which as stated before can help gain the
trust of an audience who you are trying to appeal to and are
trying to get them to watch your video as if you present your self
as a regular person just like your audience it can help gain their
trust in your judgment and make them want to come back to see
6. peanutbuttergamer
Peanutbuttergamer uses a comedic mood for his videos or
reviews and this can be seen in his review of (arms 2017) in
which it starts with his title sequence for his channel before
cutting to a comedic skit of him then followed up by his
introduction of himself and the game he’s reviewing then
moving onto discuss about the game his reviewing going over
the characters people can play as in the game, the gameplay
and how it feels and the different game modes in the game
that people can play and how fun they are, all whilst having
comedic bit interjecting at certain points of the review but still
staying on point with his review then moving onto his
conclusion about the game and how good the game is, and
the way he talks to and present himself to his audience is
similar to the previous reviewers in a very casual and informal
way but also presenting himself as a fool with clothing and
setting of the reviews the same as well, and the way this can
help him appeal to his audience is that his comedic skits can
help entertain them and make sure the review doesn’t get to
boring for the viewer, but also can give the viewer a sense of
familiarity with his set and clothing chose allowing for his
opinion on the game to have a sway on the audience as they
will trust him what he says about the game.
7. Jeremy Jahns
Jeremy jahns uses a casual mood for his videos or reviews and
this can be seen in his review of (Jumanji the next level 2019) in
which his review start with a stylized intro then he start his
introduction of the movie then start to discuses the basic of the
movie and the cast then moving onto discussing the pros and the
movie and the cons like what he liked about the movie or the
flaws the movie had before ending the review with a conclusion
or exaggeration of whether you’ll need a alcoholic drink or not
whilst watching the movie as if you don’t need an alcoholic drink
the movies good and if you do need one then its bad, and the
way he talks t his audience is very casual and fast paced as he
speaks more improvised giving the basic of the movie and what
good and bad about it but not revealing to much just in case the
viewer decided to go watch the movie and add a sense of
authenticity and trust to his review as it feel like his real opinions
on the movie and not ones that are scripted and practiced or
faked as many want to know the truth on whether something is
worth spending money on or not especially when it is first
released, as his review is also appealing as it is short and to the
point as if a movie has just release and you want to go see it but
don’t know if its going to be good or not you can look to his video
in which you get the basic and whether it good or bad in which
then his audience can then either go watch the movie or not go
8. Commonality's found in my research
1. One commonality I found in my research was that each reviewer I looked at was that they look directly at their audience when stating their opinion
on a product in their reviews.
2. Another commonality I found in my research was that most reviewers except for Jeremy jahns showed footage of the product they were reviewing
at certain point in their videos.
3. A third commonality I found in my research was that each review had a title animation at the beginning of each video which can help with brand
identification for the audience, so they know who their watching.
4. A fourth commonality I found in my research is that each review had a structure covering one topic of a product at a time of the review.
5. A fifth commonality I found in my research was that the mood of each video was casual or calm feeling more like you are talking with a friend rather
than a reviewer
6. A final commonality I found in my research had a comedic bit or sarcastic humor in it some focusing on comedy more like peanut butter gamer.
Commonality's I plan on using in my FMP
1. One commonality I found in my research and plan on using in my FMP is how I will address my audience as I will
address them directly like the reviewers researched.
2. Another commonality I found in my research and plan on using in my FMP is showing footage or images of the
product I am reviewing.
3. A final commonality I found in my research and plan on using in my FMP is casual mood for my video series
10. The basic of criticism
Criticism is in where a person will look at a product such as a toy, movie or
book and will make an analysis whither in written or video form in which they
discuses the basics of said products and the pros and the cons that come with
it and how they can be improved upon the next time or in the current time in
which many in todays age make a career out of critiquing products and
sharing their opinion with others these are know as reviewer or critics however
they must adhere to two important rules when it come to reviews those being
“expertise and trustworthiness” expertise being “the communicator’s capability
to put forward valid assertions” or how capable is the reviewer in giving and
honest and unbiased critique of a product and trustworthiness being “the
credibility that is ascribed to the message from the receivers point of view” or
how much can the viewer or reader trust the reviewer or critic making the
11. Types of criticism or reviews
Toy reviews - in which a critic or reviewer will look at a toy and critique how well it fulfills its purpose and is it
fun to play with and how stable it is.
Book reviews - in which a critic or reviewer will look at a book or novel and critique how good and engaging
the story is if the character are likable enough and intriguing enough to keep the reader interested in reading
the book or novel to the end and how well the narrative flows.
Game reviews – in which a critic or reviewer will look and play a video game in which they will critique how
good the story is, how well the gameplay is handle and whether it engaging for the player and how good the
controls feel.
Film reviews – in which a critic or reviewer will watch a movie and critique how good the movie is from the
plot of the movie to the actor and character they and how well they play the characters and how good the
character are to the effects used in the movie.
Show reviews - in which a critic or reviewer will watch a show series and review each episode of the series
like the film reviews how good the plot is and the character and how interesting they are and the actors who
play them how good they portray the characters.
Type of review I plan on doing for my FMP
The type of review I plan on doing is a show review in which I will review the second season of the
Mandalorian and each of its episodes.
12. Types of media criticism
Written criticism– a review in which the opinion of the critic of the product
they are reviewing is stated in a written form usual found on company sites
like polygon and purchase websites like amazon in the review section of
products.
Video criticism – a review in which the opinion of the critic of the product
they are reviewing is stated in a visual accompanied by audio, Which can
be found on sites like YouTube
Media criticism I plan on doing for my FMP
A type of media criticism I plan on doing for my FMP is video criticism as I will be doing a review of
season 2 of the mandolorian.
13. Why I am doing this project the way I am
planning
The reason I am doing my FMP the way I am planning is I want
to expand my horizons on video editing in which I feel I can
learn new editing techniques for audio and footage whilst doing
this project but also, I want to improve my design skill by doing
image design for merchandise for my channel which will be
covered in the existing product research PowerPoint.
14. biblyography
somecallmejohnny. (9 Jun 2020). Johnny vs. Shantae and the Seven Sirens.
Available: https://www.youtube.com/watch?v=UKfGZ6XMkI0. Last accessed
06/01/2021.
chris stuckmann. (5 May 2020). Star Wars: The Clone Wars - Season 7 Review.
Available: https://www.youtube.com/watch?v=1_akM0DB2vA. Last accessed
06/01/2021.
peanuttbuttergamer. (7 Jun 2017). ARMS | Nintendo Switch Review - PBG.
Available: https://www.youtube.com/watch?v=y-isXkbmTKE. Last accessed
07/01/2021.
jeremy jahns. (10 Dec 2019). Jumanji: The Next Level - Movie Review. Available:
https://www.youtube.com/watch?v=67qV8TVcimo&t=43s. Last accessed 07/01/20.
Wolfgang Ziniel. (15 February 2013). third party product reviews. In: Springer
Fachmedien Wiesbaden third party reviews and consumer behavior. Wiesbaden:
