1. Adam Hutchinson
Socedo Inc.
2101 4th
Ave, Ste 1100
Seattle, WA 98121
972-523-6915
adam@socedo.com
June 1, 2016
To Whom It May Concern:
I had the pleasure of working with Darcy Ma on the marketing team at Socedo. During his
Spring 2016 internship, Darcy assisted our team across a wide variety of marketing functions,
including social media management, content creation, analytics, and demand generation
campaigns.
In particular, Darcy singlehandedly owned our social media lead generation strategy, which
included configuring, optimizing, and reporting on 14 different campaigns. Not only did Darcy
craft A/B tested messaging for each of these campaigns and develop distinct target personas, he
also drove 25% growth month-over-month in this channel.
Additionally, Darcy was eager to jump into new learning opportunities. He ramped up quickly on
the marketing automation platform Marketo and was building new content programs in no time.
His analytics skills also led to new insights on our content performance.
Most importantly, Darcy was a positive, fun, and professional member to our team. He didn’t
hesitate to ask questions as needed, offer support when other team members were overwhelmed
with projects, and took feedback constructively. We certainly miss having Darcy on our
marketing team at Socedo, but I know he will be successful in his future roles. I strongly
recommend Darcy to any company looking to make a meaningful addition to their team.
Sincerely,
Adam Hutchinson
Marketing Manager
Socedo