2. Chanler Hendrickson
Artist
Caviar Gold
Bingx425@gmail.com
206.941.0951
Dear Chanler,
Keroseen is delighted to respond your request for a business proposal.
With attention grabbing videos, and a thriving social media presence, Caviar Gold artists could
dramatically develop audience outreach as well as indirectly propagate the Caviar Gold brand as
a whole.
CAVIAR GOLD’S CHALLENGE
Being such a fresh and unique brand, Caviar Gold has enormous upside potential in regards to
social media and cross promotion between Caviar Gold and its artists. As of today, Caviar Gold
has 1,422 likes on Facebook and 186,039 total views on YouTube.
In an overwhelmingly digital world, the creation of high-quality sharable media is crucial in the
promotion and evolution of progressive entities such as Caviar Gold.
KEROSEEN’S SOLUTION
3. As discussed, Keroseen will accompany the Caviar Gold music team on their upcoming tour. We
will produce a 5-6 episode video documentary series recounting the tour while personalizing the
artists in a unique way.
Episodes will act as teasers for the concerts throughout the tour. The release of videos will be in
conjunction with concert dates, and will be especially highlighted to audiences in concert
locations.
Content will be sharable through all social media platforms and websites.
https://www.youtube.com/watch?v=eBR4SPzoW1E
Furthermore, to increase viewership and anticipation leading up to the release of episode one, we
have developed a uniquely catered promotional strategy:
Short social media oriented teaser videos will be released in a timely pattern. These videos will
consist of 30-40 seconds of Caviar Gold artists hanging out smoking Caviar Gold products and
wearing Caviar Gold merchandise. Artists will be portrayed in a relatable music video style
featuring their own music. Videos are meant to humanize artists, and make them relatable to the
audience, making audience comment “I want to hang out with Bingx, Motzart, Korrupt, etc.”
Keroseen is a full service media agency specializing in brand building, visual media, and online
presence. Using imaginative strategies we connect consumers and entrepreneurs in an
appropriate context, platform, and time.
Sincerely
James M. Naranjo
