1. ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
ASIA
JOIN THE
ORIENT EXPRESS
16.12.16
23:00
AFFEC GLORIA HOTEL

2. JAMES BLONDE INC
JB Inc is an event management, catering and PR company that has
worked with numerous multinational brands including Smeg, BMW,
InterNations, LM Radio, Global Alliance, Anheuser-Busch InBev, Edrington
Group, MTN Bushfire, IMF and various embassies.
James Blonde has also had experience consulting with brands such as
Dior, Big Concerts, SA Fashion Week, Absolut Vodka, Marie Claire, MAC
Cosmetics, Peter Styvesant, Lucky Strike and many more.
© JB Inc 11/16

3. WHY
There is a shortage of themed upmarket events tailored for the expat market, as well as mature,
upwardly mobile and successful Mozambicans. Many promoted parties only theme in name and
do not carry it all the way through the event.
WHO
Main targeted market is expats and Mozambicans LSM 7 – 8 within the 22 – 50 age segment.
Invites to embassies, InterNations, Wine Club, Hash Harriers, corporates, various expat social
network groups etc.
WHAT
A professional, yet fun event consisting of great venue, decor, music, entertainment, brand
activations, prizes, ambience and most importantly, guests. What makes this Asia Orient
Express party unique, is that it will combine the best of several Asian cultures and celebrate
them through different elements of the party.
WHEN
16 November 2016: 22:00 – 05:00
WHERE
Hotel Gloria, Ave de Marginal, Maputo, Mozambique
ASIA ORIENT EXPRESS
© JB Inc 11/16

4. VENUE : Gloria Hotel
The AFFEC Gloria Hotel is the new Chinese 5* hotel on the Marginal Ave.
Oriental décor & features seamlessly flow throughout the venue forming the
perfect compliment to the theme of the party. In a venue that has never hosted
an event before, we will introduce this stunning venue with a definite WOW-
factor, to our valued guests. Facilities include:
After entering a mind-blowing hotel reception, our guests will make their
way to a large indoor space with large beautiful lotus chandeliers, Chinese
wooden half-moon booths with tabled seating. Stunning service areas and
magnificent views over the beach and Indian ocean. Plenty of space for
communal socialising.
4 potential bars including 2 large bars within the main space, a smaller
private bar for VIPs and potential for bar spaces for sponsors.
Incredible internal VIP lounge space leading onto balconies with gorgeous
ocean vistas, perfect for the sunrise DJ set.
Stunning cloakrooms/toilets
Ample, secure parking
© JB Inc 11/16

6. DÉCORJB Inc events are known for their attention to detail, especially when it comes to
dressing an event. The aim is always to transport guests into a fantasy world or
lifestyle. Decorations are being sourced in Europe, South Africa and made by our
team.
The main ambience we want to create is of Tokyo Soho minimalist chic.
The dance floor’s roof will be feature white, red and black suspended Chinese
lanterns.
Various feature areas will contain creative Asian settings including a photo booth, a
stunning feature DJ box, feature entrance, special decorated chill out and VIP areas,
and bars. The toilets will also receive special attention. Décor elements will include
Siamese Fighting fish centrepieces, dragons, Buddhas, Asian-inspired floral touches,
Chinese fans and Japanese origami. Discreet scents of incense will permeate the
venue.
Service staff will also be dressed in some form of attire relating to the theme including
the security, cleaning, bar and entrance staff.
Wherever possible, sponsors will be featured.
© JB Inc 11/16

7. MUSIC & ENTERTAINMENT
Asian inspired music and places has for some time now been amongst the
trendsetters for a great time in dance music. 4 DJs will be spinning tunes ranging
from classic old school hits like One Night In Bangkok & Big in Japan, to current
commercial hits, then on to uplifting trance. The aim to is to make guests feel good
and happy, not to educate them on music. Its fun, festive music for the summer
season and we are going to make sure the dance floor is full and hands are in the
air! Think Thailand Full Moon parties on Koh Samui or India’s infamous Goa parties.
DJs include DJ Vino from the exclusive Polana Chill Out parties, DJ D’Vet from our
media partner LM Radio, as well as DJ Spartacus from Tekgloberz.
Our events are known for their performances, and this one will be no exception! We
are going to bring Asian to Maputo in an extravagantly choreographed musical
number.
© JB Inc 11/16

8. GUEST INTERACTIONS & PROMOS
Guests will be invited and drawn in to a number of interactions with the aim to make
this a full sensory experience that is unforgettable. These are also great opportunities
for brand interaction.
Prizes will be awarded for best-dressed male & female, best- dressed couple,
sexiest and most original, as well as best moves on the dance floor and best
selfie. Sponsors are welcome to sponsor prizes.
There will be a promotion every hour in which we give our sponsors a
chance to be profiled. These will be conceptualised together with the
relevant sponsors.
A treasure hunt will be conceptualised together with sponsors in which
guests will procure clues through social media and the event to
identify a hidden treasure within the event location. The treasure hunt
will be called The Orient Express and will feature elements of Asian lore.
Head and shoulder massages will be available for VIP guests in the
VIP Lounge
Hotel Gloria will also offer discounted buffet breakfasts for those guests
who wish to have a bite to eat after a long night of festivities as well as
special room rates.
Special software has been designed to project selfies taken at the party in real
time to the big screen. These can be taken in the photo booth which can also be
sponsor-branded. © JB Inc 11/16

9. VIP LOUNGE
JB Inc prides itself on delivering the best VIP experience in Mozambique.
Attention is paid to detail and to ensure our valued premium guests feel like
they are being spoilt and pampered. To achieve this the following will be
featured:
A spacious separate lounge area , adjacent to the dancefloor, beautifully
decorated with adequate comfortable seating with access controlled by
security to ensure exclusivity.
VIP guests will receive a VIP gift bag containing a dinky
bottle of alcohol, condom, Chinese tiger balm, sparkler, glow stick,
sweets, and branded merchandise items. This is an superlative
opportunity for sponsors to reach premium guests.
The VIP Lounge will feature exclusive catering for guests consisting of
cocktail snacks including sushi and various Asian-inspired snacks by
JB Inc.
VIP guests will be able to exclusively enjoy a head massage for only
100mts per massage!
The VIP Lounge will be exclusively available for the title event sponsor to brand
and will be named after the title sponsor. This is an unbeatable branding
opportunity.
© JB Inc 11/16

10. LOGISTICS
Entrance – Guests will be given an orange tyvek wristband for regular
ticket price and VIPs will receive black wristbands. Wristbands can be
branded by the title sponsor. Each guest will receive a welcome cocktail, The
Orient Express, sponsored by our alcohol sponsor.
Security – 2 security personnel will be stationed at the entrance, with
another at the VIP entrance to control entry, and another at the DJ Box to
control access.
Bars – there will be three, possibly 4 bars. 2 large bars will be stationed in the
main dance area and a smaller private bar in the VIP Lounge for our VIP
guests. An outside bar with chill out area is bring considered pending on
weather and municipal restrictions. Sponsored cocktail bars will also be
considered.
Housekeeping – there will be cleaning staff to ensure toilets are
maintained and do general cleaning up of the venue throughout the party.
Sound and lighting – these will be set up to enhance the theme and ensure
a high standard of production is fulfilled. We are looking for a sponsor for
this portfolio.
© JB Inc 11/16

11. MEDIA & PR CAMPAIGN
The campaign will focus on several communication platforms and will be activated primarily
below and through-the-line. These include:
SOCIAL MEDIA: The main thrust of the campaign will take place via this platform.
An event page will be established on FaceBook, as well as a Twitter handle and
Instagram account. These will be profiled to large, comprehensive shared
databases. All accounts will be regularly updated with content including information
about the event, sponsor profiles incl product and services. Various pages and
groups on FB will be targeted, as well as content uploaded on YouTube. A teaser
campaign will introduce the event creating anticipation and excitement.
RADIO: The event will be marketed extensively on LM Radio, the preferred radio
station of expats in Mozambique and many successful Mozambicans. Other radio
stations will also be targeted.
STREET CAMPAIGN: Distribution of flyers in suitable spaces and venues. We are
exploring a guerrilla, flash mob-style campaign.
The event will be marketed directly to embassies, hotels, social influencers and at
organisations such as Internations, Hash Harriers, Wine Club and other suitable
clubs/organisations. It will also be marketed via email address lists and LinkedIn, as
well as event platforms such as Hey Event.
© JB Inc 11/16

12. SPONSOR PACKAGES & BRANDING
Sponsors will be given multiple opportunities to interact with our guests on various levels and through effective
platforms. Many of these have been highlighted throughout this presentation. Due to the calibre of our guests
and scope of production, we would like to partner with brands that will enhance the experience for our valued
clients. We are willing to explore and brainstorm concepts to maximise your brand’s profile. The following
packages are available:
PLATINUM TITLE PARTNER
This is our premium sponsorship package and includes full inclusion in the PR and media campaign as
well as preferential allocation of branding space including the VIP Lounge, entrance, bars, dance floor,
communal socialising areas, big screen, flyers and entrance wristbands. The title sponsor will also have
maximum input into the design of the event flyer and receive a copy of our event database. All
sponsors required to contribute to the VIP gift bag. COST = 100 000MTS and product/services
GOLD PARTNERS
We value our gold partners’ contribution and offer select inclusion in the PR and media campaign as
well as branding space. We will ensure that your brand is profiled in the venue space that best profiles
its identity and lifestyle, as well as within the event flyers and select space on the big screen. All
sponsors are required to contribute to the VIP gift bag. COST = 40 000MTS and product/services
Packages are flexible and we are open to discussion. We look forward to partnering with you on this
sublime event! Please note that sponsors who have not committed by deadline of printing material
cannot, unfortunately, be included in the print campaign. © JB Inc 11/16

13. CONTACT
James Blonde
Mobile: +258 84 941 0632
Email:jamesbcommunicate@gmail.com
for a site inspection of our venue and presentation
of our exciting vision for this event.
© JB Inc 11/16