Some of our recent campaigns that have helped deliver results 1000x on initial investment & launching businesses in new cities & territories.

1. Case Studies

2. THE CHALLENGE
Our client Public House, approached us with the task of
re-branding their establishment ‘Public House by Nico’,
after the narrative felt unfulfilled and disjointed.
We had the challenge of creating a strong narrative,
resulting in blk 29 taking the creative lead in the ideation
of an authentic Hebridean inspired Gastropub.
‘The Hebridean’ gastropub narrative, spearheaded by blk
29, was based on showcasing the isles produce and the
supplier-relationships built by Nico and the team, laying
the foundations and opportunity for an ever-evolving
journey around the Hebrides in exploration of it’s various
offerings.
The re-branding process fell into a short timeframe
of only 2 weeks, thus online engagement and online
awareness was intrinsic to ‘The Hebridean’ gastropub’s
initial success. Generating strong brand awareness
was necessary in order to create online conversations,
excitement, engagement and demand.

3. THE RESULTS
We utilised the combination of online and offline creatives, to
push the awareness of the rebranding to the Public house current
audience, as well as attracting an entirely new interested audience.
An array of creative concepts were developed in order to maximise
the effectiveness of video views to heighten brand awareness;
creating engaging content that was divided into a series of strategic
announcements from the launch of the first official announcement
video, to the the exclusive launch night opening.
We worked closely with local suppliers, and the Gaelic community
to ensure authenticity was kept throughout the launch process and
the successful coherent alignment of our targeted audience with the
brand narrative.
£50,000 Discounted Gift Voucher Sales in 24 hrs
25% increase in visits (First 4 Weeks)
223 Posts over 4 weeks
830,400 Impressions
11,300 Engagements
6,000 Link Clicks
150 Guests Launch Event
Harris Tweed & Harris Gin Collaborations

4. THE CHALLENGE
Our client Six by Nico opened up in new territory South
of the border. Blk 29 was tasked with creating brand
awareness and converting this awareness into online
conversations, leading to excitement and a demand for
booking release.
THE SOLUTION
We combined a creative online & offline to create a
multi-platform burst campaign, driving brand awareness
through video views & a series of strategic activations
around the announcement, followed up with a launch
date and booking opening.
We worked with specific influencers and ran segmented
dinner events to target separate influencers from different
verticals - business, press, fashion & lifestyle, food
influencers.
We used these events to increase awareness further whilst
aligning the brand with certain demographics.

5. 6,000 Covers booked before opening
40% Advertised bookings
£3.40 FB advert booking cost
2,100,000 Impressions
750,000 Reach
323,700 Video views
8.59 Frequency
THE RESULTS

6. THE CHALLENGE
We had grown a large 111 by Nico community since
launching it in Sept 2016. We wanted to turn this large
audience & high engagement rate into increased covers
across normally quiet spells in Jan-Feb.
We wanted to come up with a solution that didn’t
involve third party offer website as we wanted use this
as a marketing tool to drive repeat customers that had a
increased lifetime value.
£80,000 in discounted Gift Voucher Sales in 24 hrs
100% Growth in sale year on year
THE RESULTS