A roundup of engaging digital content that promote Solaire Resort and Casino

1. SOLAIRE RESORT AND CASINO
by Fatima Torres
Content Projects

2. Content will always be King
YOUTUBE FACEBOOK INSTAGRAM

3. INTEREST IN SOLAIRE ALWAYS GROWS DURING POPULAR
BROADWAY SHOW RUNS
How do we go beyond the popularity of the shows to
bring it back to Solaire?

4. Marketing Solaire's Broadway Shows
ICONIC PROPERTY SHOOTS
Where cast members in costume are shot at Solaire iconic
places .
OFFER INTEGRATION
Integration of popular shows on F&B and dining offers to
promote the definitive #SolaireExperience that you can have
alongside these world-class shows.
BROADWAY CAST
ACTIVATIONS
Where the Broadway cast members drive engagement by
joining Solaire events.

5. The Preview Girls club #MammaMiaRockeoke Party is where we combined Native Advertising and Influencer Marketing to promote the
experience you can have while at Solaire. This also banked on the popularity of the Broadway show and #CrazyRichAsians which was perfect
for how we organized a private dining experience alongside an exclusive night at the villa, where the Preview Girls were treated to a night of
fun and opulence.

6. DEFINING THE #SOLAIREEXPERIENCE
How do we drive property wide interest?

7. BILLY CRAWFORD'S BACHELOR PARTY
Special occasions are best celebrated at Solaire. With Billy
Crawford's bachelor party details the one-of-a-kind experiences
one can only have at Solaire.
UP CLOSE AND PERSONAL WITH
DINGDONG AND MARIAN
Celebrity couple Marian and Dingdong talks about anniversary
celebrations and how Solaire made it a tad more special.

8. PROMOTING SOLAIRE AS AN EVENTS PLACE
How do we become top of mind for mainstream
events such as Oktoberfest?

9. #OKTOBERFESTSLANG WITH THE
YOUNGHUSBANDS
Promoting Solaire's Oktoberfest celebration meant that we
needed to educate our audience about the event's authenticity
with some Oktoberfest trivia as presented by the
Younghusband brothers.
OKTOBERFEST #FOMO
Oktoberfest is not always about the drinks nor the food. It's
about wanting to be seen. We created a certain
#fearofmissingout by featuring celebrities having fun during
events.

10. CELEBRITY CHEFS IN THE MAKING AND BRANDING INITIATIVES
How do we define our different restaurant outlets?

11. #ChefStories
The launch of IGTV, the rising popularity of Netflix cooking shows and our chefs going on vacation gave birth to a brilliant idea where we had our very
own Chefs take our audience through their travel experiences on social, as they conclude the tour with an exciting new dish on our signature outlets.

12. #DinnerInTheSky
CURATED DINING
EXPERIENCES
We literally elevated #DiningAtSolaire through a partnership
with #DinnerInTheSky that inspired a lot of online hype.
CHEF PERSONALITIES
With the partnership we were able to feature Solaire's chefs as
we further amplified the activation with cooking videos
featuring dishes from #DinnerInTheSky.
DINING EXCELLENCE
For a limited time, the unique #DinnerInTheSky experience
was made available on our signature outlets and with
continued social media promotion, the promotion was a hit.

13. Japanese culinary excellence communicated through pop culture
The promotion of Solaire's signature Japanese restaurant drove a lot of engagement through a fun video where real life Japanese favorites
were transformed into anime creating the necessary buzz for Yakumi.

14. WEDDINGS AND SOCIALS
Architecture should speak of its time and place, but
yearn for timelessness.

15. #LoveIsInTheDetails is a wedding video directed by Jason Magbanua was Solaire's way of showcasing how special occasions are made more
special when you celebrate it at Solaire. This video won the prestigious ICE award.

16. SOLAIRE'S BRAND AMBASSADOR
Who can Solaire identify with?

17. Martin Nievera as the #SolaireAmbassador
SOLAIRE ORIGINAL SONGS
Martin Nievera being one of The Philippines' greatest male
singers kicked off Solaire's music marketing efforts through
Spotify and other social platforms.
CELEBRITY INTERVIEWS
Celebrity Interviews with a twist. Literally as Martin Nievera
plays a Pinoy tongue twister game with Jessica Sanchez.
MARTIN SHOWCASES
SOLAIRE
Martin takes you through the whole property through a funny
videos starring none other than our very own Solaire
employees.

18. Results
BRAND
AWARENESS
2017 was the year where awareness
about Solaire Resort grew as seen in
website traffic, social engagement and
mentions.
FOLLOWER
GROWTH
An average 20% follower growth can be
seen across all relevant social platforms.
SOCIAL
ENGAGEMENT
A continued annual growth of 25% can
be seen across all relevant social
platforms.