A bottom-up marketing strategy focuses on discovering a workable strategy and then building on that strategy to create an impactful advertising campaign. Today's consumer wants to relate to a product or service in a meaningful way and a bottom-up marketing strategy is better suited to this. A bottom-up marketing strategy should focus on the target market and how better to create value for them.
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2. OUR VALUES
VALUE 1
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M A R K E T I N G P L A N 02
VALUE 2
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VALUE 3
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About Us
3. AGE GAP
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DEMOGRAPHY
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M A R K E T I N G P L A N 03
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GENDER
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SCHOLARLY LEVEL
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Target Audience
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4. GOAL 1
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GOAL 2
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GOAL 3
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M A R K E T I N G P L A N 04
Company Goals
5. Main Goal
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M A R K E T I N G P L A N 05
6. TAM
TOTAL ADDRESSABLE MARKET
SERVICE OBTAINABLE MARKET
SERVICE ADDRESSABLE MARKET
$1.9 Bn
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$532M
$10.6M
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SAM
SOM
M A R K E T I N G P L A N 06
Market Size
8. M A R K E T I N G P L A N 08
4P Marketing Mix
Product
Promotion Place
Price
4P
Market
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9. Target
Market
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Product
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Price
01 02
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Promotion
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Place
03 04
Target Market M A R K E T I N G P L A N 09
10. M A R K E T I N G P L A N 10
STEP 1
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STEP 2
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STEP 3
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STEP 4
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STEP 5
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STEP 6
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Our Process
11. 2 0 2 3 2 0 2 5
2 0 2 4 2 0 2 6
M A R K E T I N G P L A N 11
TITLE
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TITLE
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TITLE
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TITLE
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Timeline
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M A R K E T I N G P L A N 12
Pyramid Diagram
13. Thank you!
M A R K E T I N G P L A N
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