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- 2. Category 1 Category 2 Category 3 Category 4 Demographics Age 35-70 35-65 35-60 Gender Both Both Both Both Occupation You can edit this text You can edit this text You can edit this text You can edit this text Geographic You can edit this text UK, Canada, Australia, USA - West Coast. You can edit this text You can edit this text Psychographic Social Status You can edit this text You can edit this text You can edit this text You can edit this text Lifestyle You can edit this text You can edit this text You can edit this text You can edit this text Percentage of Market SEGMENTATION DEMOGRAPHICS GEOGRAPHIC PSYCHOGRAPHIC 25% 55% 10% 10% AGE GENDER SOCIAL STATUS LIFESTYLE OCCUPATION
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- 6. 55% 25% 10% 10% Resterne Marked Macartney RTS Innova
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- 13. TARGETING You can edit this text STRATEGY You can edit this description. CATEGORY 1 You can edit this text 1 2 3 EDIT TITLE HERE EDIT TITLE HERE You can edit text here You can edit text here You can edit text here You can edit text here 4
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- 15. TARGETING GEOGRAPHIC AL You can dit this text here. You can edit this text CATEGORY 2
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- 18. STP DIAGRAM You can edit this text SEGMENTATION TARGETING POSITIONING This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. Insert your desired text here. This is a sample text. This is a sample text. This is a sample text.
- 19. Legend Example 3 Example 4 Example 5 Example 1 Example 2 Category 1 Category 2 Category 3 Category 4 SALES PROJECTION You can edit this subtitle 2 1 4 5 3
- 20. EDIT TEXT HERE EDIT TEXT HERE EDIT TEXT HERE EDIT TEXT HERE Actual 4,000 Planned 16,000 TopofMind 24% InMind 46% Processing 30% Edittext here 26,000 Edittext here 40,000 Edittext here 8,000 Edittext here 9,000 Total number of mention TopofMind 66,251 InMind 44,129 Processing 78,562 Dashboard
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Editor's Notes
- News Paper advertisements: Virakesary 1st year :minimum 7-9 advertisements: Initial ad campaign will focus on the entire project targeting general Tamil speaking population looking to purchase apartments for investment or end use purpose. Special ad campaign: focusing on 3BR, 4BR and the penthouses. Special ad camping to coincide with planned promotions: Eg. Promotions targeting the business community: special payment plan. Special ad campaign: will be designed to target the newly married and parents looking to buy houses for their children as dowry Street Branding : During first 2 months and during festive seasons high quality banners/ small size advertising boards will be placed on the streets (middle / light post) along the Maradana -Kotahena Main Street and Galle face: Main purpose is to create awareness among the local community regarding the project. Special packages/ promotions: designed to target the newly married/dowry : such as home appliances, holiday vouchers Jewellery, reception function benefits etc. Direct Marketing : sending direct mails/ brochures to selected houses/businesses: By targeting the Pettah traders association data base, which RBR has acquired through own networking, RBR sales team will be mailing brochures, and leaflets of the projects. The main objective for this would to create awareness among the target audience. Personal selling/Events : organizing special cocktails for business community to showcase Harbour Village presentation, meeting business owners and potential buyers. This will be done through referrals and RBR networking & contacts. Also, from the leads generated through news paper advertisements. Due to the busy schedule of the business community the process involves obtaining prior appointments to meet the business owners on a personal note. Visiting their homes, businesses, inviting them to the sales office etc. This is a time consuming effort but highly effective. Digital/ online marketing : Targeting customers through social media : sendings emails/ e-flyers : To target the younger generation within this segment. Generally this segment is internet savvy. Children taking over their family businesses , planning to get married , wealthy Tamil and Muslim business people buy apartments/ houses for the purpose of dowry. Target type of apartments : Mainly 3BR, 4BR, 2BR Target Segment buying pattern : Most popular - 3BR, least popular 1BR (information based on previous buying pattern from other projects)
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