Recommended
More Related Content
What's hot
What's hot (20)
Similar to Duolingo Presentation
Similar to Duolingo Presentation (20)
Recently uploaded
Recently uploaded (20)
Duolingo Presentation
- 2. Problem
- 3. Product Jada - 24 yrs old, wants to travel abroad - Looking for a cheap, easy way to learn a language
- 4. Finances • $700 million valuation • $42,000 per day operating costs • Profitable?
- 5. Business Model • Duolingo Plus subscription $6.99/month • English Proficiency Test $49 • Sponsorship ($250,000 for one week)
- 6. - Duolingo Plus - Duolingo Events 2017 - Duolingo for Schools - Duolingo Clubs - Duolingo Bots for iPhone - Duolingo Certification Tests - Removes Immersion Exercise - iPhone app of the year - Crowd Sourced immersion Exercise 2013 - Created by Luis Von Ahn 2009 History 20162014
- 7. Secret Sauce • Ease of use (Accessibility and UI) • Variety of engaging exercises & gamification • Trackable progression
- 8. Competition Duolingo Rosetta Stone Lingvist Memrise 25+ languages Free Gamified Scalable for Schools
- 9. Prediction • Better conversational bots • Integration into schools and international co. • New subjects (science, math)
- 10. References • https://techcrunch.com/2017/07/25/duolingo-raises-25m-at-a-700m- valuation/ • https://englishtest.duolingo.com/ • https://en.wikipedia.org/wiki/Duolingo • https://www.quora.com/Why-did-Duolingo-stop-developing-the- Immersion-section • https://lifehacker.com/language-learning-showdown-rosetta-stone-vs- duolingo-1790938306 • https://www.forbes.com/sites/alexkonrad/2014/02/18/language-learning- app-duolingo-raises-20m-in-race-to-teach-english/#3fcf34901cdf • https://forum.duolingo.com/comment/15695026/State-of-Monetization- at-Duolingo
- 11. Thank you!
Editor's Notes
- 85 different language courses in 24 languages. The app has about 300 million registered users across the world.[1][6][7][8][9]
- Problem and product slide | pros for duolingo (makes it seem more time manageable, for any user(not students), trackable progress Problem: TIMELY, EXPENSIVE, INACCESSIBLE (not a student, hard to place self) Product: daily intervals, free, usable by anyone Problem: people want to learn a language quickly and easily Product: modern, simple application that tracks progress and makes learning a language fun and engaging
- Pros: Timely: 10-20 min intervals Expensive: Free App w/ ads. Premium? Accessible: Quick lessons, level based progression, engaging simple interface
- Financial Notes: (NEED LINK HERE) $700 mil evaluation Not profitable Our mission is to provide free language education to the world.
- Free app w ads Premium subscription available – no ads, lose streak less, offline courses
- Afraid they would become a translation platform with increased number of users (150 mil), wanted to stick as educational platform
- Ease of use (anytime/anywhere; interface) and progression facet Makes learning language engaging Offers multiple ways to learn the language in a modern fashion
- Rosetta Stone, Memrise Not free, free Level 1: 125 Level 1-3: 200 Level 1-5: 250 Subscription fee: $25/mo Lingvist: 10/mo We're competing for time. It's very rare that people leave Duolingo for another language-learning method. Usually people leave Duolingo for Instagram or "Candy Crush."
- Could be used for international companies as training – especially if communication is valued (customer service, consultants, flight attendants) Could be used in schools Conversational bots: - schools test writing, verbs, and speaking. - although there are speaking exercises, convo bots would allow for a more fluid back and forth similar to that tested in schools - enlarge the variety of exercies and further engage the user (we have about 10 times more active users than any other language-learning website or app