2. 2DIVISION 1 MARKETING
SUMMARY
Teamwork Makes the
Dream Work
Hand Picked Management
Staff
Top 1% of Salespeople
Fundamental Event
Training
Party Atmosphere
Gross Profit Without
Gluttony
Highly Effective Direct
Mail
Database Re-Animation
ROI Guarantee
3. 3DIVISION 1 MARKETING
Teamwork Makes the Dream Work
One Team, One Goal, One Success
Unselfish hard work lets the customers know we are
there for one reason…Them
We work hand in hand to get the best possible results
out of ourselves and our people
4. 4DIVISION 1 MARKETING
Hand Picked Management Staff
Industry recruiters chase and acquire top dealership management for our teams
Our Management Teams can work in any dealership environment
Our Management Teams will take care of your store like you take care of your store
5. 5DIVISION 1 MARKETING
Top 1% of Salespeople
Our people are selected and groomed by the best talent
scouts in the business
They treat your customers with respect all while asking for
all the money
They have a CSI first mindset when negotiating to keep
your reputation solid
6. 6DIVISION 1 MARKETING
Fundamental Event Training
Your home staff is used to doing business a certain way, YOUR WAY.
We train them to temporarily take their thinking cap off and just sell cars
Your sales staff buys in and becomes one with the team
7. 7DIVISION 1 MARKETING
Party Atmosphere
Excitement breeds excitement, we will bring the
excitement
Customers like to see people buying cars, and
having fun
Premium prizes, cash, and other giveaways make
the customers feel important
8. 8DIVISION 1 MARKETING
Gross Profit Without Gluttony
Reasonable prices over sticker ensure good front end gross and high CSI scores
96% finance penetration allows us to maintain a $5,300 PVR
Happy customers keep coming back
9. 9DIVISION 1 MARKETING
Highly Effective Direct Mail
Intriguing offers, premium prizes, cash giveaways reel in customers like crazy
Targeted and saturated blend brings in gift grabbers and interested buyers
Premium data, perfect delivery makes it on time every time
10. 10DIVISION 1 MARKETING
Database Re-Animation
Targeted Voicemail Drops, text messages, emails create a
phone frenzy
Talented BDC sets appointments with interested shoppers
calling about our offer
Re-capture your current customers before your competition
gets a chance at them
11. 11DIVISION 1 MARKETING
ROI Guarantee
Division One guarantees you will make at least four times your advertising
investment back during your event. If you do not, we take your
advertising budget off of the gross profit.
