Focus on Engagement - TFM2018

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Jake Chody

Here are my slides on the benefits of organic search. Let me know your thoughts below/

Marketing

FOCUS
ON
ENGAGEMENT
Twitter:“doubleunderscorechody”

WHY
ORGANICSEARCH?
HT-https://www.slideshare.net/randfish/the-search-seo-world-in-
2018/41-Many_QueriesGet_No_Clicks_atAllAccording

PAID
5%OFCLICKS,90%OF
MARKETINGSPEND
ORGANIC
95%OFCLICKS,10%OF
MARKETINGSPEND

“Whatarethebig
thingstothinkabout
withGoogle?”

What are the big
things to think
about with
Google?
Voice

Howdoes
intentlinkwith
businessobjectives?

expriment
experimant
expiriment
ecxperiment
Experiment

Top5takeaways
1.understand your personas
2. optimise for position 0
3.create remarkable content
4.experiment with everything
5.implement great reporting

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