1. Keyword research Steps
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

2. Google AdWords Keyword Planner


3. Google AdWords Keyword Planner

Note keywords listed in
“Your product or service”
and “Targeting” set to
Atlanta, US.

4. Google AdWords Keyword Planner

After clicking “Get
Ideas,” then this
data appears. I
typically go
straight to
“Keyword
Ideas” (right tab).

5. Google AdWords Keyword Planner
 To see the keyword ideas’
results, I go to my browser
menu and view no
“Toolbars” (navigation,
bookmark, SEO Book, etc.),
as shown. Note the search
volume results. Note I can
click “Add All” (top right tab)
to save to my “plan.” Beside
that, I click “Download” to
save my results as an
Excel .csv file. I can also
now re-sort data by clicking
“Avg. Monthly searches,” or
other options. I can also re-
test specific keyword
phrases that have appeared
from the mix such as
‘garden inspiration.’

6. OR

7. Google AdWords Keyword Planner
 After previous research to
start new keyword research,
go to top menu and select
“Tools” and “Keyword
Planner.” Or select the
button to the right for
“Search for Keywords.”

8. Google AdWords Keyword Planner
 Many of the settings there
exist for Google to promote
advertising; since we’re not
advertising, we can ignore
them to get raw keyword
search results.

9. Google AdWords Keyword Planner
 Next, we can temporarily
ignore the “Ad Group Ideas”
to click on “Keyword Ideas.”

10. Google AdWords Keyword Planner
 Once we get the keyword
data we want, we can
export, open in Excel, re-sort
data based on search
volume or anything we wish.
(Note that Google’s data
itself gives us options to re-
sort data based on criteria; it
defaults to sorting by
keyword relevance).

11. Thank You!
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull