Keyword research in Google AdWords for organic

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Keyword research in Google AdWords for organic

  1. 1. Keyword research Steps Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  2. 2. Google AdWords Keyword Planner  
  3. 3. Google AdWords Keyword Planner   Note keywords listed in “Your product or service” and “Targeting” set to Atlanta, US.
  4. 4. Google AdWords Keyword Planner   After clicking “Get Ideas,” then this data appears. I typically go straight to “Keyword Ideas” (right tab).
  5. 5. Google AdWords Keyword Planner   To see the keyword ideas’ results, I go to my browser menu and view no “Toolbars” (navigation, bookmark, SEO Book, etc.), as shown. Note the search volume results. Note I can click “Add All” (top right tab) to save to my “plan.” Beside that, I click “Download” to save my results as an Excel .csv file. I can also now re-sort data by clicking “Avg. Monthly searches,” or other options. I can also re- test specific keyword phrases that have appeared from the mix such as ‘garden inspiration.’
  6. 6. OR
  7. 7. Google AdWords Keyword Planner   After previous research to start new keyword research, go to top menu and select “Tools” and “Keyword Planner.” Or select the button to the right for “Search for Keywords.”
  8. 8. Google AdWords Keyword Planner   Many of the settings there exist for Google to promote advertising; since we’re not advertising, we can ignore them to get raw keyword search results.
  9. 9. Google AdWords Keyword Planner   Next, we can temporarily ignore the “Ad Group Ideas” to click on “Keyword Ideas.”
  10. 10. Google AdWords Keyword Planner   Once we get the keyword data we want, we can export, open in Excel, re-sort data based on search volume or anything we wish. (Note that Google’s data itself gives us options to re- sort data based on criteria; it defaults to sorting by keyword relevance).
  11. 11. Thank You! Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

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