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SEO Roadmap

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A brief overview of how Wiideman Consulting Group's new SEO Roadmap solution helps solve the problem of choosing an SEO agency over working on SEO in-house.

Published in: Technology

SEO Roadmap

  1. 1. SEO Roadmap Intelligent Strategic Planning for Search Engine Traffic
  2. 2. Who the Heck is Steve Wiideman?
  3. 3. Consulted, Trained & Supported…
  4. 4. Technical Speaker & Trainer
  5. 5. Search Scientist
  6. 6. ROI-Driven at My Core
  7. 7. What is SEO? – The FACTS
  8. 8. What is SEO? – The FACTS Ranking Involves: •Relevancy & Accuracy •Authority & Visibility •Search Engine User Behavior
  9. 9. What is SEO Roadmap About? Self-Reliance Return on Investment Freedom
  10. 10. SEO – The Resources •A Savvy Web Designer & Developer •An Outgoing Relationship Builder •Optional: A Well-Trained Web Content Writer
  11. 11. SEO – The Resources +Experienced Strategist
  12. 12. Set Long-Term Expectations with SEO Search can take awhile to mature. This chart represents organic traffic from Google, Yahoo! Bing and other engines.
  13. 13. SEO Does Translate into Revenue
  14. 14. Having a Navigator Gives Your Strategy a Foundation
  15. 15. Every Good Strategy Starts with Audits and Actionables Obstacle Analysis – 7 Days Full SEO Strategy – 20 Days
  16. 16. Strategy Items are Moved to a Project Management System or Google Sheets Webmaster list example  Other lists include: Content strategy Relationship / link strategy Social media strategy Online reputation
  17. 17. Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap Each page is reviewed:  Existing keyword data  Competitor keywords  Unique content  Crawl-ability of content
  18. 18. Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap Titles and descriptions are reviewed to improve click-through rates within search engine results pages Bounce-reducing focal points are reviewed to reduce click-back’s to Google search results.
  19. 19. Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap Useful content is mapped out to drive brand authority and natural link-attracting behavior.
  20. 20. Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap Bounce-reducing focal points are reviewed to reduce click-back’s to Google search results.
  21. 21. Simple Relationship Management (Formerly Known as “Link Building”) (Note: Buzzstream Costs are Not Included in SEO Roadmap)
  22. 22. Communication is Key
  23. 23. We Monitor Keyword Rank (But We Don’t Obsess Over IT)
  24. 24. Simple Reporting (Because You Don’t Have Time to Do the Math)
  25. 25. Calculate ROI & CPA (Because You Shouldn’t Have to Guess)
  26. 26. Our MVP:
  27. 27. Conductor Features  Organize keyword targets into category  Measure market share by category against top competitors
  28. 28. Our MVP: Conductor
  29. 29. Our MVP: Conductor  Get real time recommendations sortable by search volume & effort  Create, assign and monitor tasks
  30. 30. Our MVP: Conductor
  31. 31. Conductor: INCLUDED with Roadmap
  32. 32. Are You a Candidate for SEO Roadmap?  Yes! I have my own webmaster who designs and programs websites  Yes! I have my own outreach and social media resource  Yes! I’m willing to invest in content writing and relationship-building
  33. 33. How Does SEO Roadmap Compare? SEO Strategy SEO Roadmap SEO Consultancy SEO Agency Freelancer Cost $1,500/mo $5,000/mo $3,000/mo $1,500/mo Corporate Expert Yes Yes Limited No SEO Strategy Yes Yes Limited No Easy to Reach Yes Yes No No You Own Assets Yes Yes No No Transparency Yes Yes No No Training Yes No No No Conductor Yes No No No (Note: SEO Roadmap First Month is $2,000 – Includes the Cost of the SEO Strategic Plan)
  34. 34. How Can We Offer This? We put everything in our brains into project documentation, taking the guesswork out of SEO. Navigators escalate to the senior leadership team on tough questions, giving us the ability to scale.
  35. 35. How Do I Signup? Call Us: (562) 732-4417

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