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SEO Roadmap
Intelligent Strategic Planning for Search Engine Traffic

2.
Who the Heck is Steve Wiideman?

3.
Consulted, Trained & Supported…

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Technical Speaker & Trainer

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Search Scientist

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ROI-Driven at My Core

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What is SEO? – The FACTS

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What is SEO? – The FACTS
Ranking Involves:
•Relevancy & Accuracy
•Authority & Visibility
•Search Engine User Behavior

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What is SEO Roadmap About?
Self-Reliance
Return on Investment
Freedom

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SEO – The Resources
•A Savvy Web Designer & Developer
•An Outgoing Relationship Builder
•Optional: A Well-Trained Web Content Writer

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SEO – The Resources
+Experienced Strategist

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Set Long-Term Expectations with SEO
Search can take awhile to mature.
This chart represents organic
traffic from Google, Yahoo! Bing
and other engines.

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SEO Does Translate into Revenue

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Having a Navigator Gives Your Strategy a Foundation

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Every Good Strategy Starts with Audits and Actionables
Obstacle Analysis – 7 Days
Full SEO Strategy – 20 Days

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Strategy Items are Moved to a Project Management System or Google Sheets
Webmaster list example 
Other lists include:
Content strategy
Relationship / link strategy
Social media strategy
Online reputation

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Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap
Each page is reviewed:
 Existing keyword data
 Competitor keywords
 Unique content
 Crawl-ability of content

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Sales-Focused Keywords are Outlined and Tracked in SEO Roadmap
Titles and descriptions are
reviewed to improve click-through
rates within search engine results
pages
Bounce-reducing focal points are
reviewed to reduce click-back’s to
Google search results.

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Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap
Useful content is mapped out
to drive brand authority and
natural link-attracting
behavior.

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Topic-Focused Keywords are Outlined and Tracked in SEO Roadmap
Bounce-reducing focal points are
reviewed to reduce click-back’s to
Google search results.

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Simple Relationship Management
(Formerly Known as “Link Building”)
(Note: Buzzstream Costs are Not Included in SEO Roadmap)

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Communication is Key

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We Monitor Keyword Rank
(But We Don’t Obsess Over IT)

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Simple
Reporting
(Because You Don’t Have
Time to Do the Math)

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Calculate
ROI & CPA
(Because You Shouldn’t
Have to Guess)

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Our MVP:

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Conductor Features
 Organize keyword targets into category
 Measure market share by category against top competitors

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Our MVP: Conductor

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Our MVP: Conductor
 Get real time recommendations sortable by search volume & effort
 Create, assign and monitor tasks

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Our MVP: Conductor

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Conductor: INCLUDED with Roadmap

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Are You a Candidate for SEO Roadmap?
 Yes! I have my own webmaster who designs and programs websites
 Yes! I have my own outreach and social media resource
 Yes! I’m willing to invest in content writing and relationship-building

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How Does SEO Roadmap Compare?
SEO Strategy SEO Roadmap SEO Consultancy SEO Agency Freelancer
Cost $1,500/mo $5,000/mo $3,000/mo $1,500/mo
Corporate Expert Yes Yes Limited No
SEO Strategy Yes Yes Limited No
Easy to Reach Yes Yes No No
You Own Assets Yes Yes No No
Transparency Yes Yes No No
Training Yes No No No
Conductor Yes No No No
(Note: SEO Roadmap First Month is $2,000 – Includes the Cost of the SEO Strategic Plan)

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How Can We Offer This?
We put everything in our brains into
project documentation, taking the
guesswork out of SEO.
Navigators escalate to the senior
leadership team on tough questions,
giving us the ability to scale.

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How Do I Signup?
Call Us:
(562) 732-4417