Integrated Marketing Communication Plan on Foot and Shoe Spray.

1. IMCPlan
Foot and Shoe Spray

2. Presenters
Name ID NO
MD. Jahirul Islam Robin 151-11-195
Shakib Hasan 151-11-214
MD. Sabbir Ahmed 133-11-3467

3. Topic
IMC plan for Launching Foot and Shoe Spray

4. Foot and Shoe Spray
Product Quality and Features
• Foot & Shoe Spray Anti-Sweat Deodorant
• Advanced daily odour & sweat protection
• No harsh and Toxic chemicals
• Natural Ingredients
• Destroys foot and shoe odour
• Keeps feet fresh, dry and wetness protection
• 24h odour control
• Pack size: 150ml

5. USP of Foot and Shoe Spray
 Make foot cool and witness
 Various usages of natural ingredients
 Long lasting smell
 Attractive flavour
 No side effect

6. Segmentation Strategy
Geographic
• Urbanized area
• Industrial sector
• University area
Demographic
• Gender- Male
• Age- 15-45
• Class- Middle and Higher

7. Targeting and Positioning Strategy
Target Customer
• Athletics
• Students
• Military People
• Executive Officers
Positioning
• Long lasting smell
• Attractive flavour without using
toxic chemicals
• Available and Cost effective

8. Promotional Tools for Launching The Product
 Advertising
 Event Marketing
 Interactive/Internet Marketing

9. Advertising
• Television Media
• Print media
• Take sponsorship on sports
• Newspaper
• National Magazines
• Outdoor- Billboard/Electronic Billboard
• Outlets

10. Event Marketing
• Launch events can be a useful opportunity for meeting
customers and press in person to talk through our product.
• It can be enjoyable and fun experiences for all involved.
• Making events like…
Create an event in a Super Shopping Mall
Event in a University or College

11. Internet Marketing
Use Social Media
• Facebook
• Twitter
• YouTube
• Blogging

12. Internet Marketing
 Use Websites
 Use online shopping
 Use Email-marketing
 Pay per click