Stylo Brand Presentation

3. Present By
• Mubashra
• Hira Sadia
• Deeba

4. Acknowledgement
First of all I thank ALLAH Almighty, who
gave us power, wisdom and ability to
complete the task which was assigned
to us.
• I'm also grateful to our Course
Instructor Professor Ali Nawaz.

5. Introduction
STYLO started in 1974 by Mr. Azhar Siddiqui
with the amount of Rs.175 at Anarkali by
setting up single rented outlet in Lahore.
Originally set up as Bano Chappal, a single
store in Lahore’s Anarkali Bazaar, in 1974.

6. History

7. Business objectives
Which are as follow:
1) To maximize profit.
2) To increase market share.
3) To increase their growth.
4) To become market leader

8. Slogan
“Jo Chahon Wo Paoon”
Core Values
• Fashion-forward
• Affordable luxury
• Customer-centric

9. Mission
The mission of STYLO shoes brand is
“To provide high-quality, stylish
footwear that complements the diverse
lifestyles of our customers.”

10. Vision
“The vision of STYLO is
touching the international
market.”

11. Two Specialized Markets
 Children’s and semi sporty footwear
The demand for these products
has given birth to two sub-brands:
STYLO Kids &
Impulse.

12. Products
Main purpose of STYLO is to provide stylish,
trendy and durable shoes. It includes:
• Ladies shoes
• Ladies Accessories (Hand bags, jewellery)
• Kids footwear
• Stylo PRET
• Stylo Fragrance

13. Ladies Shoes
It offers a wide range of shoes from formal, casual,
bridal, flat, and party wear.
From high heels to flat slippers its all articles are
comfortable, durable and up to dated.

14. Ladies bags
• They include formal, casual, party and
bridal bags, clutches

15. Jewellery
• Its jewellery collections also vary from
casual, formal to bridal. Stones used in
bridal jewellery are imported from
different places.

16. Kids Footwear
According to taste of teens and kids.
• STYLO launched exclusive kids brand in 2013
• One stop shop for mothers and kids shopping.

17. STYLO PRET
• STYLO also has started work in casual fabric. It is just
launched in 3 cities.
• Company launch ready-to-wear clothing
• Pret is also place for funky bags and accessories

18. STYLO Fragrances
• Stylo's latest collection of high-quality, long
lasting perfumes for women and men

19. PEST Analysis
Political
Factor
Economic
Factor
Social
Factor
Technological
Factor
P E S T
A PEST analysis is a strategic management tool that helps businesses
understand and evaluate the external macro-environmental factors
that can impact their operations.

20. Political Factors
• Government Regulations:
Consider any regulations or policies
that may affect the footwear industry.
This could include import/export regulations,
Labor laws, and other industry-specific
regulations.
• Political Stability:
Assess the political stability of the countries
where Stylo operates. Political instability can
impact business operations and investments.

21. Economic Factors
• Economic Growth:
Analysis the economic growth or
contraction in the regions where Stylo
operates. Economic downturns may affect
consumer spending on non-essential items like
footwear.
• Exchange Rates:
Instabilities in exchange rates can impact the
cost of raw materials and imported goods,
affecting Stylo's production costs.

22. Social Factors
• Consumer Preferences:
Understand changing consumer
preferences in terms of style, design and
sustainability.
Stylo needs to align its products with
current trends to remain competitive.
• Demographics:
Consider the demographics of Stylo's target
market, such as age, income levels, and lifestyle.
This information can influence marketing
strategies.

23. Technological Factors
• Automation:
Evaluate the level of automation in the
footwear manufacturing process.
Advancements in technology can improve
efficiency and reduce costs.
• E-commerce:
Consider the impact of technology on
distribution channels. With the growth of e-
commerce, Stylo may need to invest in online
platforms and digital marketing.

24. PEST Analysis
(sometimes included in PESTLE)
Political
Factor
Economic
Factor
Social
Factor
Technological
Factor
P E S T
Legal
Factor
Environmental
Factor
E
L

25. Legal Factors
• Intellectual Property:
Consider any legal issues related to
trademarks, patents, or copyrights that may
affect Stylo's products.
• Employment Laws:
Understand labor laws in the regions where
Stylo operates to ensure compliance with
regulations related to employment, wages,
and working conditions.

26. Environmental Factors
• Sustainability:
Assess the impact of Stylo's operations on
the environment. Consumer demand for
sustainable and eco-friendly products is
growing, and Stylo may need to consider
environmentally friendly practices.
• Climate Change:
Evaluate how climate change may affect the
supply chain, production, and distribution of
Stylo's products.

27. SWOT Analysis
is a structured planning method used to
evaluate the
Strength Weakness
Opportunity Threats

28. Strength
• Strong brand name
• Versatility and innovation
• Strong management
• Online trade
• Pakistan's retailer largest fashion
• Largest Network of 200+ brand outlets in
more than 100 cities in Pakistan

29. Weakness
• No international presence
• Less effective pricing strategy
• Designs are easily copied by local
manufacturers

30. Opportunities
• Expansion in whole Pakistan
• Expansion in international markets
• Company can also target males
• To capture the accessory market
collectively

31. Threats
• Bad Economy
• Political instability
• Intense competition
• Changing Consumer tastes
and lifestyle choices
• Constantly changing fashion

32. Major competitors
Their major competitors are

33. Management Levels and Hierarchy
Typically consist of three main levels:
1. Top-level management
2. Middle-level management
3. Front-line or First-line management.

34. Top-level management
CEO &
Founder:
Mr. Azhar
Hussian Siddiqui
Director:
Sajid Siddiqui
CEO Stylo Group,
Role of HR &
Technology in
Modern:
Yasar Rashid

35. Middle-level management
Regional Sales
Manager:
Muhammad
Azmat Azeem
Supply chain
management
& Operations:
faraz shah
Senior
Manager
IT/ERP:
Muhammad
Basharat
(Lahore)
Procurement
Manager:
Muhammad
Atif Arif
(Lahore)
Senior
Manager
Internal
Audit:
Muhammad
Asad Munir
Group Chief
Financial
Officer:
Muhammad
Atif Munir

36. Front-level management
Branch
Manager:
Usman
Habib
E-
commerce
Operations
& Sales:
Ahmad
Arsalan
GM Sales &
Operations:
Salahuddin
Butt
Area Sales
Manager:
ziauddin
siddiqui
Sr. Manager
Marketing:
Saad
Mahmood
Assistant
Brand & E-
commerce
Manager:
Huma Riaz

37. • After sales services
• Repaired or changed
• Misplacement of
stones from jewellery,
shoes or clutches can
be repaired/ placed
• Warranty of shoes
and accessories
• Customer Relation

38. Now Stylo
• Today one of the most recognized names in
Pakistani footwear industry
• No intention of slowing down
• Stylo’s has around 200+ brand outlets in more than
100 cities in Pakistan.
• Never compromise on quality.
• Successful journey as a reputable Brand
• Anticipating changes in fashion & catering
• Largest fashion house in Pakistan
This has been a challenging, but rewarding
journey.

39. Conclusion
Stylo’s Shoes: Where Fashion Meets
Comfort.
Expand different women and kids
accessories Meet Customer
demands under one roof
Call to Action
• Explore the latest collection at
[https://stylo.pk/].
• Join the Stylo community on
social media.

40. Recommendations
1. STYLO should also target male population of the
country.
2. Manufacture shoes for male population as well.
3. The strong internal management will be helpful
in making the position strong.
4. Manufacture orthopaedic shoes for sugar patients.
5. Enhance their promotional activities.
6. Focus more on public relation.