1. Michelle Cothern
Address: 222 East Dunbar Lane, Apt 108, Fayetteville, Arkansas 72703
Phone: 870-318-5384
E-Mail: michellecothern03@gmail.com
Career Objective
Experienced senior marketing professional with a demonstrated history of success in the media and advertising
industry. Seeking to leverage my years of client-facing experience, management skills and leadership ability into a
role as an Account Manager.
Professional Experience
Mike Fowler Appraisals – Jonesboro, Arkansas February 2017 - Present
Real Estate Appraiser Trainee
• Assessing possessions, properties and real estate value for insurance coverage and claims, adjustments,
renovations and repairs
• Performed qualitative analysis of real estate data
Arkansas Democrat Gazette – Little Rock, Arkansas August 2006 - January 2017
Director of Zoned Advertising Sales
• Researched and developed new advertising strategies to increase profitability and cost effectiveness
• Built a large, loyal client base through personal attention, quality service, and consistent follow through
• Achieved a revenue growth from $600K to $3.5M per year within my area of management, while keeping
overhead low
• Developed and implemented artistic strategies for advertising campaigns
• Supervised a staff of 20, involving training, workflow, quality control, conflict resolution, and review processes
• Seamlessly planned, designed and directed the execution of special events
Arkansas Democrat Gazette August 1996 - August 2006
Advertising Sales Manager
• Created and managed marketing strategies for clients products
• Coordinated with the creative team to develop advertising campaigns within the clients budget
• Managed a team of account executives to successfully execute advertising projects
• Identified prospective customers for new business opportunities
• Ensured that weekly and monthly sales targets are met
• Managed the account expenses within the allotted budget
2. 2
Education
Ouachita Baptist University
Arkadelphia, Arkansas
Bachelor of Arts: Communications
Affiliations
Kiwanis International Main Street Searcy
Unity Health Foundation Board Downtown Merchants Association
Chamber of Commerce Member FUMC Youth Advisory Board
3. 3
References
Ms. Cassandra Feltrop
Executive Director Unity Health Foundation
1200 S. Main St.
Searcy, AR 72143
501.388.2645
cfeltrop@wcmc.org
Ms. Sharon Lea
Vice President, Business Banker
Arrest Bank
2761 East Mission Blvd
Fayetteville, Arkansas 72201
479.601.3927
slea@arvest.com
Ms. Kristi Thurmon
Marketing, Public Relations & Social Media
First Security Bank
1118 S. Main St.
Searcy, AR 72143
501.278.2152
kthurmon@fsbank.com
Mr. Estel Jeffery
Director of Promotions, Retired
Arkansas Democrat-Gazette
Little Rock, AR
501.920.4354
