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Anthony Apodaca
Business Development
Thomas Werzmirzowsky
Chief Technical Officer
Creating a UX that
authors will embrace...
Not just endure
What is your content goal?
Omni-channel publishing
Intelligent content
• Semantically labeled
• Modularized
• Re-usable
• Outputs in any format
How to get buy-in?
• Modern look and feel
• Intuitive
• Features
• Streamlined
• No restrictive templates
• No learning curve
How do we get there?
Obstacles
• Still have to learn XML
• Out-of-the-box solutions
• The money
Learning XML
Out-of-the-box
• We all want standard solutions.
• But we all need custom solutions (e.g., DITA)
Customizations
• DITA specializations
• Integrations into CMS, database, etc.
• Multiple workflows
• Validation of business rules beyond schema
• Visual display
• Custom toolbars/buttons
• External tools (CrossRef, DITA OT, etc.)
(Koren, Y. 2010: The Global Manufacturing Revolution: Product-Process-Business
Integration and Reconfigurable Systems. Michigan 2010.)
Choices
• Create a tool that does everything
• Create a custom tool for everyone
• Give the power of customization to the user
Authoring framework
• Intuitive experience for authors requires a modern web-
framework that anyone can customize and developers can
extend.
Give a man a fish and feed him for a day.
Don’t teach a man to fish… and feed yourself.
He’s a grown man. And fishing’s not that hard.
- Ron Swanson
Anthony Apodaca
Business Development
Thomas Werzmirzowsky
Chief Technical Officer

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Anthony Apodaca and Thomas Werzmirzowsky: Xeditor Professional Authoring