Weather Analysis

1. The Weather - Analysis
http://www.bbc.co.uk/scho

2. Watch the following local weather broadcast.
Think about:
• What makes it engaging?
- Weather watchers – visuals - interactive audience throughout Midlands
- A lot of alliteration used
- Graphics make it easy to understand
- Key places in region shown, not cluttering map
- Skirt draws attention away from screen
- Addresses audience
- Friendly
• At what speed do they convey the message?
- Quite fast paced to keep up with what’s on screen but slows down to emphasise key points for the audience
• How do they emphasise their point - verbally and physically?
- Gesturing to the map and in time with the graphics on screen so that audience can follow along easily.
- Speak clearly, no use of slang and accent doesn’t impact understanding of what’s being said
• What do you not like about the individuals?
- Monotone voice – lack of energy
• What do you like about the individuals?
- Easily understood
- Looking to the audience

3. Weather Report - Genre
 Graphics relevant to what is being said to demonstrate rain, wind, temperature etc. – add
interest and clarity.
 Names of cities on the map to show where is being discussed weather wise.
 Report the weather in layman’s terms so it’s understood by all – highly educated or not.
 Bulletins are in chronological order. Morning broadcast - morning weather, then afternoon, etc. –
looks ahead three days.
 Consider impact on target audience – if they’ll need an umbrella for rain or precaution due to
snow.
 Lead with headline – e.g falling temperatures/wet and windy.
 Studio setting.
 Green screen to overlay graphics.
 Ident – name caption, logo, in association with Met Office which suggests it’s reliable and
trustworthy.
 Always lead with a story – ‘dull and drab…’
 Formal dress code
 Rule of thirds – see weather they gesture to.
 Studio Setting

4. BBC logo – reassure and remind.
Because BBC is paid for by us, they must
represent different cultures and genders. Multi
cultural West Midlands so equal
representation.
Eye contact with
audience(mode of
address)
Hand gestures
Wide audience representation –
visual image of supported places in
West Midlands
Time to tell a story in
chronological order.
Simple, clear
graphics.
Date/time – idea
of story.
Facial
expressions

5. General views of local area.
They varied from day, evening
and night.
We-media: bubbles with names of
audience that has sent the picture into
the programme (range of genders, ages
and places in West Midlands)
Logo on screen throughout,
reminder of what the audience is
throughout.
Hand gestures even outside of the
actual weather green/blue screen
Visual
image of
the
pictures
that were
sent in,
behind the
reporter
(she’s not
on-scene
but in a
studio)
Formal/Informal
Brand Identity is evident
throughout.
Alliterative phrase, “bigger,
bolder, brighter…’

6. Weather Report - Language
 Directly addresses the audience as though speaking with someone in front of her
– eye contact with the camera like she is speaking to audience in own home.
(PTC = piece to camera)
 Exaggeration put on select words
 Mode of address – alliteration (“big, bold and bright…”) to interest the audience
 Informal, conversational tone, despite being scientifically accurate.
 Semantic field of words related to the weather.
 Medium long shot of the presenter
 Mid shot placement of the reporter at the side of the weathers green screen
means that she is not blocking the actual weather report, allowing the viewers to
still clearly see the images on the screen
 Use of speech bubbles to present the we-media
 Live not pre-recorded
 Non verbal communication – eye contact, gestures, pointing to the different areas
etc.
 General views: quirky angles to engage and encourage the audience to
participate

7. Weather Report – Mode of Address
 ‘Superb photographs you’ve been sending me in’ – relation to the
audience interaction
 Exaggerates the importance of viewer interaction, viewers thanked for
their efforts
 Use of alliteration (spits and spots, dull and drab)
 Welcoming tone to the audience, conversational
 Well rehearsed
 ‘Very busy picture…’, ‘anything but quiet…’, ‘chilly..’ – Informal, layman's
terms
 Conversation with the presenter at the start, “I know you like the cooler
conditions” and at the end “Thanks Shefali”
 Use of correct, scientific terminology.
 Presented in chronological order.