College students on campus have a lot to do. Engage them with digital signs that grab attention and motivate action. Get practical tips for great results…

1. DIGITAL SIGNAGE SOLUTIONS
Keys to Engaging Students
with Digital Signage

2. The degree of attention, curiosity, interest,
optimism, and passion that students show when
they are learning or being taught, which extends
to the level of motivation they have to learn and
progress in their education.
Student Engagement

3. Why Engagement Matters
Student engagement is widely recognized as an important influence on achievement and learning in
higher education. All students benefit from engagement.
04 Loan Default
Rates
05 Cultural
Diversification
03 Graduation
Rates
01
GPA
02 Job Placement
Rates

4. Why Engagement Matters
Higher Student
Involvement
Higher Student
Engagement
More
School Spirit
More Retail
& Food Sales
Increased Feeling
of Community
Increased Event
Attendance
Improved Campus
Life Satisfaction
Improved Campus
Safety
ENGAGEMENT THROUGH EFFECTIVE COMMUNICATIONS

5. Why Digital Signage
Deliver more
messages, more
frequently
Show a broad
mix of digital
content types
Improve safety
with alerts
Offer
interactivity to
engage users
Control where
and when
messages play
Reduce paper
and waste

6. Types of Audience Engagement
Inform – new policies, training, wayfinding and directions, weather and news
Include – welcome visitors, new hires, birthdays and anniversaries
Compel – benefits enrollment, social media participation, charity drives
Motivate – employee rewards, stocks and profit-sharing, internal contests
Recognize – company, team and individual achievements, safety benchmarks
Warn – severe weather, fire and HAZMAT emergencies, security threats

7. Keys to Engagement
1. Using attractors
2. Targeted messaging
3. Good, clear design
4. Call to action

8. Using Attractors to Grab Attention
Show something new
• Change layouts frequently
Common attractors
• Time and date
• Weather
• News
• Video/animation
• Social media feeds
Auto-updating content

9. Targeted Messaging to Reach People
Use campaigns instead of one-off messages
• A single design becomes boring
• Message saturation with different designs
Time campaigns appropriately
• Two weeks before an event
• Long-tail campaigns (use teasers, tell a story, compel interest)

10. Targeted Messaging to Reach People
Right places at the right time
• Audience type
• Location (geographical or individual screens)
• Plan around traffic flows
Reinforce DS messages on web,
social media, student portals

11. Good, Clean Design Communicates Clearly
Follow basic design rules for digital…
It’s not print!
• Good contrast and legibility
• Don’t overcrowd the message with text
• Don’t use too many images or fonts
• Understand colors and mixing
• Use focus techniques through placement of elements
• Preview your designs on a screen from 6-feet away

12. Good, Clean Design Communicates Clearly
Screen Design Considerations
• Horizontal or vertical
• Single display or video wall
• Interactive or static
Multiple layouts
• Change throughout the day
• Single zone, multi-zone, canned content,
custom content and auto-updating content
• Design layouts for the audience – the faster
they pass, the less on the screen

13. Good, Clean Design Communicates Clearly
Passing By
oViewing time = 1-30 seconds
oDisplay location: in a hallway, near an
entrance with no lobby, elevator bay,
people walking by and not stopping
o1-block layout with date/time stamp
and/or current conditions weather.
No video, no ticker, short graphic
messages only

14. Good, Clean Design Communicates Clearly
Waiting
oViewing time = 30-120 seconds
oDisplay location: short lines for
cashier or reception desk, people
stopping for brief periods of time
o2-block layout with date/time or
weather (maybe also ticker). No
long videos, short Flash video, short
graphic messages

15. Good, Clean Design Communicates Clearly
Lounging
oViewing time = 2-30 minutes
oDisplay location: reception with
seating, lounges, cafeteria,
breakroom, anywhere there is
seating
o3-block layout with everything. No
restriction on content types and
layout complexity, add live TV for
10+ minute waiting areas

16. Call Your Audience to Action
Include measureable ROI triggers
• QR Tags
• SMS Response
• Smartphone Snaps
• Interactive Surveys & Polls
• Social Media
• Coupons/Codes
• Designated URLs
• Bluetooth (Near Field) Triggers

17. Call Your Audience to Action
Interactivity as motivation
• Interactive wayfinding, directories, donor boards
• Standard content with hot-spots
Touchscreens
• Costs continue to drop
• Multi-touch vs. single touch

18. Copyright © 2015 Visix, Inc. All rights reserved.
Want to learn more about using
Digital Signage to engage your audience?
Contact us for a FREE DEMO today at
www.visix.com/contact