Cultural diversity

1. CULTURAL
DIVERSITY

2. WHAT CAN
YOU REALIZE
FROM THIS
PHOTO?

3. WOULD YOU LIKE TO LIVE/WORK IN A
PLACE WHERE EVERYONE :
IS THE SAME?
(HOMOGENEOUS)
OR
Is different?
(Heterogeneous)

4. CULTURAL
DIVERSITY
CULTURE
• “The set of common beliefs and
practices that a person shares with a
group” (robins et al., 2006)
• The values, beliefs, attitudes,
languages, symbols, rituals, behaviors
and customs unique to a particular
group of people and that are passed
down from generation to generation
• Cultural identity is how people
recognize where they belong
DIVERSITY
• “Diversity” relates to
individuals and groups with
different socioeconomic
backgrounds and physical
capabilities who engage in
a variety of languages.
• People of all ages, genders,
races, ethnicity, and sexual
orientation.

6. DIVERSITY ARE VARY OF:
• Human characteristics
• Ideas
• World-views
• Age
• Experience
• Disability (mental,
learning, physical)
• Economic background
• Education
• Ethnicity
• gender identity
• geographic background
• language(s) spoken
• marital/partnered
status
• physical appearance
• political affiliation
• Race
• religious beliefs
• sexual orientation
• veteran's status.

7. CULTURAL
DIVERSITY
IN TOURISM
&
HOSPITALITY
•Globalization and
internationalization is
current trends.
•It makes people
moving work and live
with people with
diverse backgrounds.
•Cultural diversity also
can create conflict.
•In hospitality industry,
has great dimension of
cultural diversity from
staff, guest and tourist.

8. CULTURAL DIVERSITY
IN TOURISM & HOSPITALITY
PEOPLE
TRAVEL
AROUND
THE WORLD
Advanced of
computer
technology
Efficient
com
munication
system
Transportation
(budget – high
class)
Easyto book
accommo
dation

9. CULTURAL
DIVERSITY
IN TOURISM
&
HOSPITALITY
• Tourism and hospitality
organizations will work in very
complex multicultural tourism
environment.
• They must understand the
perception of culture and the
role of national culture and how
impact to tourist
behavior.
• The organization responsible
to reduce gap of cultural
distance in workplace.

10. IMPORTANCE
OF CULTURAL
DIVERSITY
• CD importance to companies for LONG
TERM value.
• Hospitality industry its growing .
• Expand ability to speak in different
language..
• Able to understand and more respect
others religion and belief
• Have mutual respect
• Increase creativity and more exciting
• New attitudes and have different sight of
view
• Conflict resolution- minimize potential
conflict.
• Great business reputation- build trust from
customer
• Job promotion
• Increase exposure and knowledge

11. UNDERSTANDING
TYPES OF CULTURE:
CORPORATE
CULTURE

12. CORPORATE CULTURE
The term corporate culture
widely used in research
professionals and managers in
many organization all over the
word especially in Japan and
Americans.
“ The systems of shared beliefs,
values and standards of solving
problems, which is created in the
forming and developing process
of corporation and demonstrated
through physical and
nonphysical forms and behaviors
of it member”

13. GREAT CORPORATE CULTURE
1. VISION AND
MISSION
2. VALUES 3. PRACTICES 4. PEOPLE
5. NARRATIVE
TAGLINE
6. PLACE

14. 5
EXAMPLES
OF
COMPANIES
WITH FANTASTIC
CULTURES

15. 1. ZAPPOS • Cultural fit interview
• Shoes that it sells online
• Zappos hires according to
cultural fit first and foremost
• New employees are offered $2,000 to
quit after the first week of training if
they decide the job isn’t for them.
• This promotes the culture and happy
employees, which ultimately leads to
happy customers.

17. 2. WARBY
PARKER
• Hasbeenmaking andselling
prescription glassesonlinesince2010
• Designsitsownglasses,andsellsdirectly
tocustomers, cutting outthemiddlemanand
keepingprices low.
• “Culturecrushes,” - meansthatteamhavea
positivecultureis ontheforefront, settingup
funlunches,eventsandprograms
• Makesuretheentireteamworkswell together
byinsisting everyonehelpskeepbreakareas
cleanorsendingrandomemployeesoutto
lunchtogether.

18. 3.
TWITTER
• Culture- workers rave
• Rooftop meetings,
friendly coworkers and a
team-oriented
environment
• Employees of twitter can
also expect free meals at
the San Francisco
headquarters,
• Along with yoga classes
and unlimited vacations
for some

19. • Twitter team
decided that San
Francisco was to
remain the place
they call home, and
moved into office
space at 1355
market street,
market square.

20. 4. GOOGLE
• Free meals,
• Employee trips and parties,
• Financial bonuses,
• Open presentations by high-level executives,
• Gyms,
• A dog-friendly environment and so on.

21. Google office at London
headquarters in Victoria

22. Google
at
Tokyo,
Japan

23. 5. AIR ASIA
• Air Asia is a hugecompany witha lot of employees
• T
ony Fernandes, he wanted a company where
people can
pursue theirdreams
• They adviseopennessandwant people to
be creative andpassionateaboutwhatthey
do
• Employees can communicatedirectly
with tony andprovide suggestionson how
Air Asiacanbe more productiveand
efficient.