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INVESTORS GUIDE TO
Investors Guide Contents
• Investment Opportunity
• How Total Rooms got started
• The Furniture Market
• Customer Demographic
• Business Components
• Scaling Operations
• Sales Projections
• What Money Will Be Used For
Investment Opportunity
Total Rooms is seeking a
$10,000 investment
in exchange for 10% of the company
How Total Rooms Got Started
The Quinty family moved to Seabrook, TX in 2001 to start a furniture business.
Tom Quinty, a successful businessman, set up their shop in Pasadena, TX with his
two sons, Ryan and J.D. J.D. delivered furniture and mattresses in his 1994 Dodge
Dakota truck while Tom and Ryan overlooked sales and operations. Tom retired in
2008 and his sons took over the operation.
J.D. and Ryan branched out and started their own furniture businesses. J.D.
successfully owned and operated Quinty Furniture for several years. He took some
time away from the furniture business to learn new traits before returning as the
founder of Total Rooms.
The Furniture Market
• Large Industry
• Growing Online Sales
• Competitive Marketplace
• Dynamic Industry
• Large and Small Businesses
• High Margin Industry
• High Shipping Costs
U.S. Furniture Retail Overview Values
Furniture and furnishings store sales in the U.S. $101.41bn
Online Furniture Sales $16bn
Online Furniture Sales Annual Growth 16%
Customer Demographic
• Bargain Shoppers
• Online and Classified Buyers
• Lower to Middle Class
• Corporate Housing
Business Components
Local Clearance Center
• Advertising locally
• Low Overhead
• Storage/Warehouse
• Limited Inventory
• Sell from catalogs
Online Sales
• Sell through online channels
• www.total-rooms.com
• Craigslist
• Pinterest
• Amazon
• Various cities with distribution
centers
Scaling Operations
• Expanding Online Efforts
• Marketing to cities with fulfillment centers
• Improving website
• Delivery Logistics
• Growing Local Demand
• Expand local operations
• Additional Product/Inventory
• Additional Locations
• Total Rooms Concept
• Complete rooms
• Differentiated
• Higher Margins
Nationwide Fulfillment Centers
Sales &
Projections
• DBA Quinty Furniture
• 2008 $300,000
• 2009 $500,000
• 2010 $150,000 (economic downturn)
• 2011 $150,000
• DBA Total Rooms
• Pre-Launch December 2015 $1785
• Sales Projections 2016 $200,000
• Sales Projections 2017 $300,000
• Sales Projections 2018 $500,000
• Other Sales by J.D. Quinty
• Lauderdale Yacht Sales 2014
• $2,000,000
Weekly Sales
Projections
# Sold Product Avg Price Cost Profit Profit/Wk Profit/Mo TS/Wk TS/Mo
5 Mattresses $ 300 $ 200 $ 100 $ 500 $ 2,150 $ 1,500 $ 6,450
2 Bedroom $ 750 $ 500 $ 250 $ 500 $ 2,150 $ 1,500 $ 6,450
1 Living $ 750 $ 500 $ 250 $ 250 $ 1,075 $ 750 $ 3,225
Totals = $ 1,250 $ 5,375.0 $ 3,750 $ 16,125
Sales Projections Weekly Annual
YR Total Sales COGS Gross Expenses Net Total/Yr Net/Yr
1 3,750$ 2,500$ 1,250$ 484$ 766$ 195,000$ 39,845$
2 6,000$ 4,200$ 1,800$ 774$ 1,026$ 312,000$ 53,352$
3 10,000$ 7,000$ 3,000$ 1,290$ 1,710$ 520,000$ 88,920$
4 16,000$ 11,200$ 4,800$ 2,064$ 2,736$ 832,000$ 142,272$
5 24,000$ 16,800$ 7,200$ 3,096$ 4,104$ 1,248,000$ 213,408$
6 32,000$ 22,400$ 9,600$ 4,128$ 5,472$ 1,664,000$ 284,544$
7 48,000$ 33,600$ 14,400$ 6,192$ 8,208$ 2,496,000$ 426,816$
8 60,000$ 42,000$ 18,000$ 7,740$ 10,260$ 3,120,000$ 533,520$
9 96,000$ 67,200$ 28,800$ 12,384$ 16,416$ 4,992,000$ 853,632$
10 108,000$ 75,600$ 32,400$ 13,932$ 18,468$ 5,616,000$ 960,336$
What Money Will Be Used For
Start-up Costs Full Filling Purchase Orders
•Lease $600
•Advertising $250
•Goods $2,500
•Supplies $250
•Total - $3,600
•Revolving Cash Flow
•$6,400

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Total Rooms Investment Opportunity

  • 2. Investors Guide Contents • Investment Opportunity • How Total Rooms got started • The Furniture Market • Customer Demographic • Business Components • Scaling Operations • Sales Projections • What Money Will Be Used For
  • 3. Investment Opportunity Total Rooms is seeking a $10,000 investment in exchange for 10% of the company
  • 4. How Total Rooms Got Started The Quinty family moved to Seabrook, TX in 2001 to start a furniture business. Tom Quinty, a successful businessman, set up their shop in Pasadena, TX with his two sons, Ryan and J.D. J.D. delivered furniture and mattresses in his 1994 Dodge Dakota truck while Tom and Ryan overlooked sales and operations. Tom retired in 2008 and his sons took over the operation. J.D. and Ryan branched out and started their own furniture businesses. J.D. successfully owned and operated Quinty Furniture for several years. He took some time away from the furniture business to learn new traits before returning as the founder of Total Rooms.
  • 5. The Furniture Market • Large Industry • Growing Online Sales • Competitive Marketplace • Dynamic Industry • Large and Small Businesses • High Margin Industry • High Shipping Costs U.S. Furniture Retail Overview Values Furniture and furnishings store sales in the U.S. $101.41bn Online Furniture Sales $16bn Online Furniture Sales Annual Growth 16%
  • 6. Customer Demographic • Bargain Shoppers • Online and Classified Buyers • Lower to Middle Class • Corporate Housing
  • 7. Business Components Local Clearance Center • Advertising locally • Low Overhead • Storage/Warehouse • Limited Inventory • Sell from catalogs Online Sales • Sell through online channels • www.total-rooms.com • Craigslist • Pinterest • Amazon • Various cities with distribution centers
  • 8. Scaling Operations • Expanding Online Efforts • Marketing to cities with fulfillment centers • Improving website • Delivery Logistics • Growing Local Demand • Expand local operations • Additional Product/Inventory • Additional Locations • Total Rooms Concept • Complete rooms • Differentiated • Higher Margins
  • 10. Sales & Projections • DBA Quinty Furniture • 2008 $300,000 • 2009 $500,000 • 2010 $150,000 (economic downturn) • 2011 $150,000 • DBA Total Rooms • Pre-Launch December 2015 $1785 • Sales Projections 2016 $200,000 • Sales Projections 2017 $300,000 • Sales Projections 2018 $500,000 • Other Sales by J.D. Quinty • Lauderdale Yacht Sales 2014 • $2,000,000
  • 11. Weekly Sales Projections # Sold Product Avg Price Cost Profit Profit/Wk Profit/Mo TS/Wk TS/Mo 5 Mattresses $ 300 $ 200 $ 100 $ 500 $ 2,150 $ 1,500 $ 6,450 2 Bedroom $ 750 $ 500 $ 250 $ 500 $ 2,150 $ 1,500 $ 6,450 1 Living $ 750 $ 500 $ 250 $ 250 $ 1,075 $ 750 $ 3,225 Totals = $ 1,250 $ 5,375.0 $ 3,750 $ 16,125
  • 12. Sales Projections Weekly Annual YR Total Sales COGS Gross Expenses Net Total/Yr Net/Yr 1 3,750$ 2,500$ 1,250$ 484$ 766$ 195,000$ 39,845$ 2 6,000$ 4,200$ 1,800$ 774$ 1,026$ 312,000$ 53,352$ 3 10,000$ 7,000$ 3,000$ 1,290$ 1,710$ 520,000$ 88,920$ 4 16,000$ 11,200$ 4,800$ 2,064$ 2,736$ 832,000$ 142,272$ 5 24,000$ 16,800$ 7,200$ 3,096$ 4,104$ 1,248,000$ 213,408$ 6 32,000$ 22,400$ 9,600$ 4,128$ 5,472$ 1,664,000$ 284,544$ 7 48,000$ 33,600$ 14,400$ 6,192$ 8,208$ 2,496,000$ 426,816$ 8 60,000$ 42,000$ 18,000$ 7,740$ 10,260$ 3,120,000$ 533,520$ 9 96,000$ 67,200$ 28,800$ 12,384$ 16,416$ 4,992,000$ 853,632$ 10 108,000$ 75,600$ 32,400$ 13,932$ 18,468$ 5,616,000$ 960,336$
  • 13. What Money Will Be Used For Start-up Costs Full Filling Purchase Orders •Lease $600 •Advertising $250 •Goods $2,500 •Supplies $250 •Total - $3,600 •Revolving Cash Flow •$6,400