For more information on how to work with us go to http://theprofile.company/our-packages-q7/ We write LinkedIn profiles for CEOs, Entrepreneurs and Sales teams that generate new leads by interrupt the buying cycle, build rapport and position them a prospects trusted advisor.

1. TheProfile.Company
Start Your Business
With LinkedIn
By Naomi Johnson

2. About:
• Founder of TheProfile.Company
• Author of ‘What to Put on Your LinkedIn Profile’ &
‘Grassroots to Green Shoots’
• Written profiles for individuals in Canon, Asda,
Oracle, Facebook, Coca-Cola
• Ran the ‘Rock Your Profile’ stand at LinkedIn’s
annual EMEA conference Talent Connect twice,
plus Social RecruitIn
Expert LinkedIn Profile Writer
How to Get Leads and What To Do With Them
Author | Speaker | Sugar-Free Vegan
TheProfile.Company

3. 1 Why LinkedIn
Agenda
2 Succeed on LinkedIn
3 Setting Your Outcomes
4 Importance of Profile
5 Building Your Profile

4. 1 Why LinkedIn
2 Succeed on LinkedIn
3 Setting Your Outcomes
4 Importance of Profile
5 Building Your Profile
Agenda

5. How important is
?
TheProfile.Company
• LinkedIn is the biggest online
professional network in the world
• 440M worldwide, 17M UK & 84M EU members
• +3M company pages
• +2M LinkedIn Groups
• > 2 new members per second!
• LinkedIn shows you how you are connected

6. TheProfile.Company
Your Wealth is
in Your Network
1st Degree
1st Degree
1st Degree
1st Degree
2ndDegree
2ndDegree

7. TheProfile.Company
Leverage the trust in
your network
- it’ll cost you nothing -

8. 2 Succeed on LinkedIn
1 Why LinkedIn
3 Setting Your Outcomes
4 Importance of Profile
5 Building Your Profile
Agenda

9. Reasons People Fail on LinkedIn
 Don’t have a clear outcome
 Don’t add value to their prospects
 Don’t stand for something
 Profile doesn’t engage prospects
 No call to action for prospects
 Doesn’t match the buying psychology of a prospect
 Unclear what value they bring and the problem they solve
TheProfile.Company
MOST OF THESE ARE RELATED TO YOUR PROFILE

10. Proactive Active
Passive
TheProfile.Company

11. Proactive
 Searching for prospects & asking to connect
 Asking for introductions
 Sending InMails
Active
 Commenting in groups
 Status Updates
 Publishing content
Passive
 Your Profile
TheProfile.Company

12. Reasons People Succeed on LinkedIn
 Set clear business outcomes
 Follow a set strategy appropriate for their business
 Stand for something
 Clear call to action
 Profile establishes and transfers trust
TheProfile.Company

13. 3 Setting Your Outcomes
1 Why LinkedIn
2 Succeed on LinkedIn
4 Importance of Profile
5 Building Your Profile
Agenda

14. The Researcher
Ready Set Go
Tentative Researcher
Trusted AdvisorStart Here:
Is the company a well
established brand?
Would you benefit from
insights into how your
prospect buys and
why?
Yes
Yes
No
Yes
No
Yes
Is the business currently
trading?
No
Discover the Strategy Right For You
Does your product
require multiple
decision makers and a
long lead time?
© Copyright TheProfile.Company 2016

15. 4 Importance of Profile
1 Why LinkedIn
2 Succeed on LinkedIn
3 Setting Your Outcomes
5 Building Your Profile
Agenda

16. Your profile is making an
impact 24/7!
TheProfile.Company

17. It’s now the norm to research
prospects, candidates, suppliers
and colleagues on LinkedIn before
meeting
First Impressions Count
TheProfile.Company

18. The human mind is programmed
to stereotype and pigeonhole
information –
it is our responsibility to ensure
we’re put in the right hole!
TheProfile.Company

19. TheProfile.Company
Today 57% of a
buying decision is
made online before a
sales representative
gets involved
LinkedIn & Altimeter Group 2014
A well constructed profile has the potential to
bring you new, highly targeted leads, that are
already pre-sold to buy what you’re offering,
dramatically shortening the sales cycle.
TheProfile.Company

20. TheProfile.Company
Accurately
positions you, your
skills and the value
of what you have
to offer
Excites your
prospect as to
what’s possible
and that you might
be the solution
Adds value to the
market place,
setting you up as
the ‘go to’ person
in your industry
Turns away those
who aren’t your ideal
clients, while leaving
them inspired enough
to recommend you to
those who are
Makes you easy to
refer with referrers
being thanked for
the valuable
introduction to you
Leaves your
prospect feeling
they know, like and
trust you and want
to do business with
you
Leads prospects to
get in touch in an
effective way for
both you and the
prospect
Provides you with
more informed and
more targeted
prospects, allowing
you to get to the
crunch of the deal
soon
A good LinkedIn profile…
… is a Science and an Art
TheProfile.Company

21. Key Principles
 People want to help – it makes them feel good
 Givers gain – add value
 Connect and follow up
TheProfile.Company

22. 5 Build Your Profile
1 Why LinkedIn
2 Succeed on LinkedIn
3 Setting Your Outcomes
4 Importance of Profile
Agenda

23. 1 Headline
A Good Headlines:
 Provokes curiosity
 Starts a conversation
 Gives a good overview
 Includes key search words
 Says something personal about
you
TheProfile.Company

24. 2 Summary
A Good Summary:
 Speaks directly to your
audience(s) highlighting issues
relevant to them
 Outlines your solution
 Shares why you do what you
do
 Says something personal
 Ties all the loose ends together
TheProfile.Company

25. TheProfile.Company
3 Rich Content Media
Good Rich Media Content:
 Include testimonials, interviews,
presentations, book exerts,
examples of work, visuals of
products
 Provides a valuable inside view of
the company and allows your
prospect to spend time with you
building ‘know, like, trust’
TheProfile.Company

26. 4 Experience
Your experience should:
 Tell the story of how you come to
be doing what you’re doing today
 Establish your credibility
 Give an insight into who you are
and what motivates you
 Provide the viewer with a
knowledge of the industries you’ve
experience in
TheProfile.Company
TheProfile.Company

27. 5 Education
Your education should:
 Justify why you’re the expert
 Put extra clout behind what you
have to say
 Let people know you have a
training in a particular strategy or
methodology
TheProfile.Company

28. 6 Projects
Your project should:
 Provide a unique insight into your
interests and affiliations
 Let people know what’s front of
mind
 Draw attention to activities or
events people can get involved in
TheProfile.Company

29. 7 Voluntary
Your Voluntary Experience:
 Gives an insight into what you
care about and hold important
 Increases the visibility of the
charity
 Lets people know how they might
collaborate with you
TheProfile.Company

30. 8 Advice for Contacting
Advice for Contacting:
 Let’s your prospect know the most
appropriate way to get in touch
with you
 Helps manage your propsect’s
expectations as to when you’ll
likely reply
TheProfile.Company

31. 9 Interests
Including your Interests:
 Adds personality and makes you a
3-dimensional person
 Allows your prospects to build
‘know, like and trust’ with you
 Can provide common ground to
establish a new
TheProfile.Company

32. 10 Publications
Using the Influencer Platform
 Drive extra traffic to blogs
publications you’ve been featured
in
 Feature your book, news articles
you’ve been featured in or reports
you’ve written
TheProfile.Company

33. 11 Influencer Platform
Using the Influencer Platform
 Share your unique take and point
of view
 Allow you to get on your soap box
and find like minded people
 Authentically post in groups by
providing valuable content that
starts a conversation
TheProfile.Company

34. TheProfile.Company
Parting thought…
Your Wealth is in
Your Network!