Email Marketing Overview

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This presentation will give you overview - why Email Marketing is important & how to do email marketing?

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Email Marketing Overview

  1. 1. Email Marketing – Emerging Opportunities SmartEmailMarketingSolution.com By Ankur PateL Director – Infotrex Services Pvt. Ltd. -Managing Information 4 U                                                                               
  2. 2. Overview <ul><li>Introduction to Ankur PateL </li></ul><ul><li>Email Marketing Overview </li></ul><ul><li>What is SPAM? </li></ul><ul><li>How to do Email Marketing? </li></ul><ul><li>Smart Email Marketing Case Studies </li></ul><ul><li>How to Solve SPAM Problems </li></ul><ul><li>Question/Answers </li></ul>
  3. 3. Introduction of Ankur PateL <ul><li>Internet Journey from 1995 to 2009 </li></ul><ul><li>BE(Electronics & Communication) 1999 </li></ul><ul><li>Master Degree in CS from Utah State University, USA 2001 </li></ul><ul><li>Back to Home in 2003 </li></ul><ul><li>Working with International Clients(USA,UK,Italy,Ireland,Australia) </li></ul><ul><li>Open Source Technology Corporate Trainer(IIM,Ahmedabad,Wipro,HCL) </li></ul>
  4. 4. What is Email Marketing? <ul><li>Targeted & Relevant Communication </li></ul><ul><li>Goals </li></ul><ul><ul><li>Generate sales </li></ul></ul><ul><ul><li>Improve awareness </li></ul></ul><ul><ul><li>Provide valuable information </li></ul></ul><ul><ul><li>Strengthen your brand </li></ul></ul><ul><ul><li>Build relationship with clients </li></ul></ul>                                                                                                                                                        
  5. 5. Your Marketing Mix <ul><li>Event Sponsorships </li></ul><ul><li>Radio/TV </li></ul><ul><li>Print (News Papers) </li></ul><ul><li>Direct Mail </li></ul><ul><li>SMS </li></ul><ul><li>Email </li></ul>SMS & Email are the digital medium & One of Cheapest Ones
  6. 6. Email vs. SMS <ul><ul><li>SMS allows only 160 Characters </li></ul></ul><ul><ul><li>SMS does not allow tracking </li></ul></ul><ul><ul><li>No automatic Unsubscribe Facility(You may irritate someone) </li></ul></ul><ul><ul><li>Relatively Costly medium </li></ul></ul><ul><ul><li>Best Solution: Use Both Digital Medium </li></ul></ul>)
  7. 7. Why Email Marketing is Effective <ul><li>No. 1 Application on Internet since last many years </li></ul><ul><li>Personal Digital Medium </li></ul><ul><li>Automation is Possible </li></ul><ul><li>Tracking and Analysis is Possible </li></ul><ul><li>Low Cost Medium(Any Small Business can use & Grow) </li></ul><ul><li>Approximate Response Rate: </li></ul><ul><ul><li>Reads = 5% - 25% </li></ul></ul><ul><ul><li>Clicks = 2% -10% </li></ul></ul>                                                                                                                                                        
  8. 8. What is SPAM? <ul><li>Opt-in Marketing vs Spam </li></ul><ul><ul><li>Spam = Negative perception of spammer </li></ul></ul><ul><ul><li>Opt-in = Higher responses, builds relationship </li></ul></ul>)
  9. 9. Applications of Email No relationship No permission Harvesting No relationship 3 rd party permission Existing relationship Permission to contact Existing relationship Permission to contact Opt-in record SPAM COOL
  10. 10. How to do Email Marketing? <ul><li>Gather Client / Prospects list </li></ul><ul><li>Develop strategy, combine with other efforts </li></ul><ul><li>Build email </li></ul><ul><li>Send email </li></ul><ul><li>Track email </li></ul><ul><li>Refine marketing strategy </li></ul>
  11. 11. Email Marketing Tips <ul><li>Do not rent lists from someone you don’t know and trust – high risk of spam </li></ul><ul><li>Carefully choose subject line (call to action, targeted) </li></ul><ul><li>Recognizable to recipients (“From” line) </li></ul><ul><li>Make content relevant to audience & personalize </li></ul><ul><li>Don’t use spam-trap words </li></ul><ul><li>Time of day, day of week </li></ul><ul><li>Frequency of communication </li></ul><ul><li>Short, concise messages </li></ul>
  12. 12. Using Tracking & Feedback <ul><li>Watch your email campaigns </li></ul><ul><ul><li>Read rates </li></ul></ul><ul><ul><li>Click-Thru rates </li></ul></ul><ul><ul><li>What users click on </li></ul></ul><ul><ul><li>Follow post-click if possible </li></ul></ul><ul><li>Generate new lists based on recipient behavior </li></ul><ul><ul><li>Send targeted follow-ups </li></ul></ul>
  13. 13. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  14. 14. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  15. 15. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  16. 16. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  17. 17. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  18. 18. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  19. 19. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  20. 20. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  21. 21. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  22. 22. Smart Email Marketing Demo <ul><li>Demo of SmartEmailMarketingSolution.com </li></ul><ul><li>See FREE Video at: www.SmartEmailMarketingSolution.com </li></ul>
  23. 23. Email & SMS Integration Possible <ul><li>Dedicated SMS Web-Site: </li></ul><ul><li>www.SmartSMSMarketing.com </li></ul><ul><li>SMS & Email Integration is Possible & Available </li></ul><ul><li>Truly International SMS & Email Campaigns Are Possible Nowadays </li></ul>
  24. 24. How to Solve SPAM Problems? <ul><li>Never Send too many “To”, “CC” or “BCC” </li></ul><ul><li>Never Send Graphics Heavy Email </li></ul><ul><li>Never Use SPAMTrap words like - Free,Lottery etc. </li></ul><ul><li>Use Email Responsibly (Add Unsubscribe link in every email you send) </li></ul><ul><li>Don’t Send Too many Emails at a time </li></ul>)
  25. 25. Thank You for Your Time <ul><li>Question/Answers? </li></ul><ul><li>Contact: Ankur Patel ( 9376133927 ) </li></ul><ul><li>Email: Ankur@infotrex.com </li></ul><ul><li>www.SmartEmailMarketingSolution.com </li></ul>

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