This document discusses the LinkSDG online conference and the goals of the project. It aims to connect sustainability professionals and "Change Champions" across organizations to collaborate on UN Sustainable Development Goals. The conference outlines that current sustainability efforts are limited and don't allow for multi-stakeholder engagement. LinkSDG seeks to utilize LinkedIn's large network to match stakeholders, SDG projects and profiles to foster interaction and resource sharing toward the SDGs. It presents the project timeline and milestones to launch a minimum viable product by October 2021.

1. Working Group
Online Conference #1
Welcome

2. What is ?
WHY
Transformative change towards sustainability is not happening
For many organisations, sustainability is limited to internal actions (such as reducing
their own carbon footprint) that rarely involve multi-stakeholder collaboration.
WHO
We are a small group of sustainability professionals committed to address
the lack of multi-stakeholder participation and collaboration between organisations.
WHAT
We want to allow people passionate about sustainability to connect and
communicate across organisations. We call them the Change Champions.

3. “
Key Concepts
Organisational constraints make it difficult to
identify appropriate stakeholders and openly engage with them.
With over 750 million members,
LinkedIn is the ideal networking
platform, focused on individuals
instead of organisations.
LinkedIn missing features
It lacks features to effectively present
SDG projects and actors and connect
key stakeholders
-
What LinkSDG can add
Functionalities to present, search and
match SDG profiles and projects
+

4. HOW does it work?
through search/referral/AI
A People - People matching
on LinkedIn
SDG Profiles
and Projects
Present
Search
Match
Interact
& +
B People - Project matching
Project - Project matching
C

5. What are SDG Profile and Projects?
Keywords
matching
Geo matching
Criteria matching
Criteria matching

6. Discussion
Key strengths Key challenges
• SDG Change Champions identification
• People - Project matching
• Cross-organisational resource
mobilising/optimising for SDGs
• Knowledge & information sharing
• Behavioural system designs that can
create a virtuous cycle of engagement
• Unclear purpose & goal perceived by users
• Not reaching enough Change Champions
(critical mass)
• Fail to filter out the “noise”
• Lack of interaction/vibrancy/activity or
response
• IT solution complications

7. 9
May/June 2021
✓ Proof of concept & Pivot
✓ We expect to achieve: an
established tech working
plan based on our research
and on-going stakeholder
consultation
Milestones
July/
Aug
May/
June
Sept
July/Aug 2021
✓ Prototype & Pivot
✓ We expect to achieve:
assemble IT team and
reach basic milestones for
MVP testing.
Sept 2021
✓ Pre-launch
✓ We expect to achieve:
have all stakeholders
onboard from all spectrum
(users, PR, investors, etc.)
Launch
(Oct)

8. Thank you
For more information check out our LinkedIn project page
@ LinkSDG
or contact our Project Manager Ivan D'Ambrosio
@ https://www.linkedin.com/in/ivandambrosio/