target audience

1. Target Audience Research
By Tom, Issie and Scott

2. This graph shows that
many people are into
jump scares and The plot
when it comes down to
the favorite aspects of a
horror. Therefore taking
into consideration all of
this we think that it
would benefit our
opening sequence if we
add a jump scare or a
few. This will keep the
audience engaged but
also on the edge of their
chairs in suspense. I feel
that with our opening
sequence we should
jump straight into the
action with loud noises
and sound effects as the
research indicates this.
The Mise en scene is crucial in these scenes as the props,
costume, setting helps to sell the scenes. Furthermore sound
effects are good for jump scares which is scientifically proven
that loud sharp sound create an emotion in the human body of
pain and suffering.

3. As you can see by the
screenshot from our
survey monkey, after
asking what's your
favorite type of horror
film, people replied
Horror comedy followed
closely by slathers. This
information we have
gathered is crucial in
helping us decide what
the audiences is looking
for so it can influence the
content and overall theme
of our film/opening
sequence.
We are going with a supernatural horror however the survey results point to either a slasher
or comedy. After much debate with the group we don’t feel that we would be able to
capture the gore/comedy that the audience wants. This is why we are considering to add
aspects of a comedy combined with a slasher within our opening sequence. Overall,
although taking into consideration the results we believe that a supernatural would be best
especially on the budget we have.

4. No one likes a boring
story which is why
this graph helps us
counter the
boringness. As seen
people don’t like
long and elaborate
story's so within our
opening sequence I
think we are going to
jump straight into
the action (climax). I
feel that the
camerawork will play
a pivotal role within
our opening
sequence. By
incorporating close
ups, master shots
and establishing
shots will help
counter the
Boringness.
Editing will be useful as short takes, crosscutting and eye line match
will help keep the opening sequence some what at a fast passed
keeping the audience engaged.

5. By seeing what peoples gender was shows what films
different types of genders watch's. we saw that some
people don’t like to give out their genders. This helps us
because then we can see who we need to appeal to.

6. From this bit of research we can see what type of characters we need
in the opening sequence. The type of characters in the film will really
bring in different target audience's.
The highest type of villain was a serial killer which my group and I
thought would be good so it shows we also know what our target
audience wants.

7. Setting is a big thing because we cant just set it in a school it needs to be
other places and deciding on which one can be difficult so having our
target audience chose really helped us to know a between what one they
would like. It also helps that a church is a easy access for us to film in
because there are quite a few where there aren't many abandoned
hospitals around. We need to make sure that our set and characters match
each other.

8. We then asked people if they prefer the plot of the horror film to be funny, serious or
both. The most voted option was a mix of both. We are now going to incorporate a bit of
humour and seriousness into our opening sequence . Originally we were just going to
have a serious plot in the movie as this was seen as conventional as the typical horror
film.

9. Next, we asked people what their favourite typical prop they usually see in horror films
is. Most of the people said that knives are the most favoured from the group that we
asked. Our intentions before this was to incorporate more supernatural items into our
opening sequence; as we did chose a supernatural theme to our horror opening
sequence. But now we know that our target audience like seeing knives in horror movies
we are ready to incorporate a knife as one of our main props

10. Furthermore, we asked our audience what gender their preferred protagonist was in a
horror movie. Although there was a large amount of votes for the don’t mind option,
there was a clear advantage for the male protagonist. Our intentions before this was to
to have a mixed gender characters incorporated into the opening sequence and not to
have a clear protagonist shown to the audience. So now we know that our audience
prefer a male protagonist.

11. Fia