How the conversations about gastronomy in the 4 countries are compared in term of:
• trend and volume
• distribution of user locations
• social network analysis
• topics (hashtags)
• most popular visual representation • emotion analysis
• demography analysis
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
Social Media Analytics for Gastronomic Tourism
1. SOCIAL MEDIA ANALYTICS FOR
GASTRONOMIC
TOURISM
(INDONESIA, THAILAND, MALAYSIA,
AND VIETNAM)
Ismail Fahmi, Ph.D.
Director Media Kernels Indonesia (Drone Emprit)
Lecturer at the University of Islam Indonesia
Ismail.fahmi@gmail.com
Y-BIS ISI WEBINAR
11 FEBRUARY 2021
2. 2
1992 – 1997 Undergraduate, Electrical Engineering, ITB, Indonesia
2003 – 2004 Master, Information Science, University of Groningen, NL
2004 – 2009 Doctor, Information Science, University of Groningen, NL
2009 – Now Engineer at Weborama (Paris/Amsterdam)
2014 – Now Founder PT. Media Kernels Indonesia, a Drone Emprit Company
2015 – Now Consultant at Perpustakaan Nasional, Inisiator Indonesia OneSearch
2017 – Now Lecturer at the IT Magister Program of the Universitas Islam Indonesia
Ismail Fahmi, S.T., M.A., Ph.D.
Ismail.fahmi@gmail.com
3. AGENDA
• About Us
• Data Explosion
• Research Questions and Methodology
• Comparing the Social Media Conversation on Gastronomy Tourism
in Indonesia, Thailand, Malaysia, and Vietnam
3
12. SOCIAL MEDIA IMPACT ON GASTRONOMY
• The food and beverage industry is
the most volatile sector, which is
affected by the slightest shift in
customer preferences and needs.
• Earlier people trusted advertisers,
then, they trusted people and relied
on the interactions that take place
on social media.
• Customers express their views and
concerns on social media.
• This makes social media powerful
enough to have the potential to
move commodities and change
prices.
12
13. WHY GASTRONOMY INDUSTRY NEED SOCIAL
MEDIA ANALYTICS?
• The growing data-driven culture in the food and beverage
industry is helping to improve productivity. People are already
generating 2.5 quintillion bytes of data each day, and its analysis
is fostering growth.
• The needs of the food industry and the challenges they are
facing:
• Inability to gather vast data and make informed decisions.
• Inability to understand customer sentiments.
• Lacks consistent food quality.
• Road to success:
• Understand brand perception.
• Identify customer needs and fuel production ideation.
• Creative content strategy and campaigns.
• Optimize all your campaigns.
• Improve customer experience.
• Collaborate with influencers.
• Monitoring product launches.
13
16. RESEARCH QUESTIONS
• How the conversations about gastronomy in the 4 countries are compared
in term of:
• trend and volume
• distribution of user locations
• social network analysis
• topics (hashtags)
• most popular visual representation
• emotion analysis
• demography analysis
16
55. SUMMARY
• Twitter and Instagram can be used to capture conversation related to gastronomy,
and in this presentation related to foods, from Indonesia and its three neighboring
countries (Thailand, Malaysia, and Vietnam).
• Due to limited time, only the first two most popular countries are analyzed further
(Indonesia and Thailand).
• Using big data analytics and artificial intelligence, we can derive the following
insights from the conversations:
• which gastronomy is the most popular?
• how the gastronomy of each country are spread across social media users?
• how the users are connected in the conversation?
• what are the topics (hashtags) and type of foods that most popular?
• how are they looked like?
• what emotions are expressed by users?
• how the demography of users are distributed?
55