Telemarketing and SMS marketing are effective promotional tools for small and medium-sized enterprises. SMS marketing involves sending promotional text messages to interested customers, while telemarketing uses phone calls. Both require collecting customer contact information with their consent. When using these methods, businesses must follow legal requirements like allowing opt-outs and not sending excessive messages. These tools can help businesses promote their brands, notify customers of events, and potentially increase sales if done respectfully and within regulations.

1. Tele-Marketing & SMS
Marketing for SME’s
How you can take best benefit of it

2. Hi this is
A.M. Ishtiaque Sarwar,
Founder of muthoFUN
(a sister concern of Soft Tech Innovation Ltd).
I started muthoFUN on 2008 6th
March, aiming to provide Mobile content
related services including Push
Pull, Subscription, Text Message Marketing
You can reach me at: / Bulk Promotion & Valued Added Services
www.twitter.com/ishtiaquesarwar
www.fb.com/ishtiaque.sarwar
softbd
Introducing My Self

3.  What are the best Promotional Tools
available now a days ?
 SMS Marketing (Promote Your Brand Through
Mobile Phone Short Message)
 Tele Marketing (Promote Your Brand Through
Telephone / Call Center)
Overview

4.  SMS marketing is marketing using a mobile phone. SMS
stands for short message services, otherwise known as
text messaging.
 In short SMS marketing is done using a mobile device to
transfer marketing communication to interested
consumers.
 It's an area that is gaining a great deal of interest by
businesses both small and large. Which of course is
understandable, considering that 70% of the world
population now have a mobile phone.
What is SMS Marketing?

5.  In the United States alone that's 9 out of 10 people that
carry a mobile device according to research done by
MobiThinking.
 SMS marketing is considered to be one of the more
direct and personal forms of marketing, but how do you
know if it's right for your business?
 A recent research done by Microsoft that gives result by
2014 mobile internet usage will overtake desktop
internet usage.
Continued ..

6.  Before you decide to go for SMS marketing. You
must consider three major key points before you
get started to send Bulk SMS / Promotional
SMS to intended recipients.
◦ How will you collect mobile numbers for SMS marketing?
◦ What pitfalls should you be aware of when it comes to SMS
marketing?
◦ How will you send your SMS marketing messages?
Things To Know
(before you get started with SMS Marketing)

7.  Collecting Mobile Numbers are not that much easy task to do.
So you can’t get this any where you want.
 We all know what's happened to most of them regarding
email marketing and they have a right to fear that the same
will occur with SMS marketing. In order to gain their mobile
number they will have to have a great deal of trust in you and
a relationship will help as well. They also need to know that
what you'll be sending them via SMS message is exclusive
offers, not the same offer that you give via email and social
media.
Collecting Mobile Numbers
(a big challenge)

8.  Be clear with your customers - and use the following
guidelines when introducing SMS marketing to your
customers:
 Guideline 1: - Infrequent messaging, perhaps once a
month, no more than two times a month.
 Guideline 2: - Offers will be exclusively for customers that
share their cell phone number with you.
 Guideline 3: - SMS will be used to send them premium
notices such as an order coming in, an appointment reminder
or a upcoming service date.
 You will have a greater chance of gaining access to their
mobile number by following these guidelines and making it
clear to your customers what you will use their number for.
Collecting Mobile Numbers
(a big challenge) contd.

9.  You can collect their numbers using a sign
up sheet at your register, asking them
when talking on the phone, allowing them
to submit a form on your website, or by
giving them a number that they can text
to subscribe to your SMS messages.
Whatever you do keep a copy of their
permission to market to them via SMS
Collecting Mobile Numbers
(a big challenge) contd.

10.  As you collect the numbers and begin to use
them in your SMS campaign be sure that you
have measures in place that if a customer un-
subscribes they are removed from your list
immediately, it is illegal not to do so.
 There are actually a few laws you need to be
aware of when it comes to mobile marketing.
Do Your Due Diligence

11.  Opt-In Only
You must obtain consent from the customer before
sending an SMS text message.
 Unsubscribe
With every message you send you must provide an
unsubscribe option in the message and if they select
that option you must unsubscribe them immediately.
 Be Aware of the Cost
For customers without unlimited text messaging plans
they can incur costs from your messages if it puts them
over their limit. You need to make the customer aware
that additional fees may apply if they are not on an
unlimited SMS messaging plan.
Do Your Due Diligence

12.  Once you've collected your mobile
numbers, verified that you have followed all of
your legal responsibilities you can start your
your SMS marketing campaign.
 I'd suggest using a 3rd party service provider to
ensure that you are able to track the return on
investment for you campaign, embed an
unsubscribe message and easily manage your
SMS marketing database including
unsubscribes
Setup, Create and Start Your SMS
Campaign

13.  SMS Promotion of Your Products & Brands
 Greetings to your friends, family and customers
 Timely Notification of Events, Meeting or any
other happenings around you.
What You Can Do With SMS
Promotion Services

15. Tele Marketing

17.  Telemarketing is marketing conducted over the
telephone. Most telemarketing calls are "cold calls,"
meaning the recipient of the call has not requested
that the telemarketer contact them. Telemarketing is
one of the most controversial types of marketing.
 The purpose of telemarketing is to make a sale.
Sometimes telemarketers have personal
information when they call a customer, knowing the
person has purchased products similar or related to
theirs from other vendors or outlets.
What Is TeleMarketing

18.  The term telemarketing was first used
extensively in the late 1970s to describe Bell
System communications which related to new
uses for the outbound WATS and inbound Toll-
free services
First Inceptions

19.  There are two types of telemarketing
◦ Business to Business
◦ Business to Consumer / Customer
Subcategories
 Lead Generation, the gathering of information and
contacts
 Sales, using persuasion to sell a product or service
 Outbound, proactive marketing in which prospective
and preexisting customers are contacted directly
 Inbound, reception of incoming orders and requests for
information. Demand is generally created by
advertising, publicity, or the efforts of outside
salespeople.
Types of Telemarketing

20.  Telemarketing may be done from a company office, from a
call centre, or from home. It may involve either a live operator
or a recorded message, in which case it is known as
"automated telemarketing" using voice broadcasting.
"Robocalling" is a form of voice broadcasting which is most
frequently associated with political messages.
 An effective telemarketing process often involves two or more
calls. The first call (or series of calls) determines the
customer’s needs. The final call (or series Prospective
customers are identified by various means, including past
purchase history, previous requests for information, credit
limit, competition entry forms, and application forms.
Procedures

21.  Telemarketing involves lower overhead costs than employing
an outside sales force, saving small businesses money.
 Another advantage of outbound telemarketing is that you can
expand your business by selling to customers in other sales
territories, whether locally or nationally.
 Telemarketing also offers a way to follow up with existing
customers. Staying in contact with your customers gives you
an opportunity to find out more about the client’s needs and
build a better relationship.
 In the end, improved customer satisfaction can have a
significant impact on the profitability of your business.
Advantages of Telemarketing

22.  Despite the sales value that telemarketing offers, many consumers
associate it with a negative image. Customer reactions are not
always friendly, as bad experiences with telemarketers contribute to
the negative stereotype.
 Some customers find the unwanted calls annoying or are wary of
scams.
 Another major disadvantage of telemarketing is that the customer
lists are expensive to purchase and may not be up to date.
Often, they do not result in a high number of actual sales. In many
cases, the lists include the names of people who do not want
unsolicited sales calls.
Disadvantages of Telemarketing

23. THANK YOU
QUESTIONS PLEASE?