Mobile 101 for Newspaper


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This presentation was given for Social & Mobile Media training to the Iowa State Daily staff. It's intent was to educate them on the benefits of mobile marketing for the sales rep, the advertiser and the client.

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Mobile 101 for Newspaper

  1. 1. Social & Mobile Media Engaging and Interacting with an Audience on the Move
  2. 2. Mobile Media <ul><li>People don’t need advertising, </li></ul><ul><li>advertisers do. </li></ul><ul><li>What people need is information. That’s why mobile text messaging is so dramatically changing the way brands and people interact. </li></ul>
  3. 3. Mobile is Customer Relationship Management at it’s Core <ul><li>What does this mean? </li></ul><ul><li>Many consider mobile to be essentially a set of customer relationship marketing strategies adapted to the current state of technology. </li></ul><ul><li>And mobile advertising is a critical component of any mobile marketing campaign. </li></ul>
  4. 4. Mobile is Customer Relationship Management at it’s Core <ul><li>Benefits: </li></ul><ul><li>It drives participation. </li></ul><ul><li>It offers reach into an audience that is already engaged with mobile content in general. </li></ul><ul><li>It drives traffic to your clients business. </li></ul><ul><li>It builds relationships through interactive conversations. </li></ul>
  5. 5. What is Mobile Marketing? <ul><li>Mobile marketing is a term that refers to connecting with consumers through their mobile device, often using </li></ul><ul><li>SMS (text messaging) </li></ul>
  6. 6. What is Mobile Marketing? <ul><li>Mobile marketing requires that users specifically give permission to receive messages from marketers. </li></ul><ul><li>This is intended to eliminate or greatly reduce spam and ensure that consumers are not being bothered by or even charged for unwanted messages. </li></ul>
  7. 7. The Upside for Marketers is very Powerful <ul><li>When a clients does build a </li></ul><ul><li>mobile list ( a “mob”) </li></ul><ul><li>they develop an ongoing direct and personal connection with someone who has specifically said they’d like to hear from your clients business. </li></ul>
  8. 8. The Upside for Marketers is very Powerful <ul><li>From a marketer’s perspective, there’s not much better than having someone say </li></ul><ul><li>“ yes, please market to me!” </li></ul><ul><li>And, perhaps best of all, you are </li></ul><ul><li>able to reach consumers at </li></ul><ul><li>“ the point of inspiration.” </li></ul>
  9. 9. SMS & MMS Campaigns <ul><li>Mobile marketing SMS campaigns are the most familiar form of SMS marketing and come in two different varieties. </li></ul>SMS-based (text-only messages) MMS-based (multimedia messages)
  10. 10. SMS & MMS Campaigns <ul><li>ISD Mobile only offers SMS-based campaigns; </li></ul><ul><li>but in both types of marketing campaigns, </li></ul><ul><li>a mobile phone user is directed to send a distinct text-message keyword to a </li></ul><ul><li>pre-defined 5-digit (65374) destination number known as a short code. </li></ul>
  11. 11. Benefits of Mobile Marketing <ul><li>Few electronic gadgets have become a closer part of our daily lives than </li></ul><ul><li>the mobile phone. </li></ul><ul><li>And because mobile phones are such a personal part of our world, a mobile marketing provider has the potential to create a uniquely powerful impact. </li></ul>
  12. 12. Benefits of Mobile Marketing <ul><li>Mobile Marketing allows marketers to quickly and effectively reach their target audience via SMS sent to their mobile phone in seconds. </li></ul>
  13. 13. Benefits of Mobile Marketing <ul><li>Marketing via SMS allows a </li></ul><ul><li>high return on investment, </li></ul><ul><li>at a low cost, and can drive your clients brand, product, or service </li></ul><ul><li>to be successful in a </li></ul><ul><li>fast, positive, creative way. </li></ul>
  14. 14. Benefits of Mobile Marketing <ul><li>Imagine being able to notify hundreds if not thousands of customers only moments before a big event. </li></ul><ul><li>It’s Friday night and your clients business is not as busy as usual.. Within minutes your client can send a mass announcement to their customers and have the message within seconds.. </li></ul><ul><li>Your clients place is now packed! </li></ul>
  15. 15. The Iowa State Daily’s Benefits <ul><li>When someone opts-in to a marketing campaign with a Short Code: </li></ul><ul><li>Our client has identified someone very likely to buy, attend, or participate. </li></ul><ul><li>Our client has received permission to send them text messages. </li></ul><ul><li>Our client can reach them instantly! With a 95% read rate! </li></ul><ul><li>Our client providers their customer a trusted method to ‘Opt-out’ at any time. </li></ul>
  16. 16. Mobile Marketing is low-cost, high-impact, quick - and easy to deploy. <ul><li>By folding Mobile Marketing into your marketing mix your client can: </li></ul><ul><li>Reach prospects and customers at the point in time that is most relevant to them. </li></ul><ul><li>Reach their target any time, anywhere. </li></ul><ul><li>Make their message stand-out from the spam clutter of the email realm. </li></ul><ul><li>Create a sense of urgency with their customers and prospects </li></ul><ul><li>Integrate with other marketing channels easily to get started with SMS today! </li></ul>
  17. 17. Thank You For your time <ul><li>Carrie Gottschalk </li></ul><ul><li>mobile: 515 408 2903 </li></ul><ul><li>office: 515 294 2403 </li></ul><ul><li>email: carrie . gottschalk @ iowastatedaily .com </li></ul><ul><li>company: www. iowastatedaily .com </li></ul><ul><li>5th August 2009 </li></ul><ul><li>About Carrie </li></ul><ul><li>Carrie is an advertising account executive, as well as a student manager at the Iowa State Daily. As a student manager she assists and educates the students on selling techniques and marketing strategies to effectively reach and capture the college audience. Carrie is also in charge of mobile marketing at the Iowa State Daily and delivers training to the entire Daily staff on Online, Social & Mobile Media. </li></ul>