This document discusses how bulk SMS can increase a company's return on investment. It notes that SMS marketing is a vital part of mobile marketing as most people open text messages. Bulk SMS involves sending text messages on a large scale using a company's chosen sender. The benefits of bulk SMS include high open rates, attractive pricing from providers, and global reach. Bulk SMS can be used for promotions, offers, transactional updates, alerts and more. The document encourages businesses to maximize this mobile marketing strategy and provides a contact for more information.