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Company Profile 
 MUTHOFUN is the leading mobile content service provider 
since 2008 6th March. MUTHOFUN is the sister concern 
company under Soft Tech Innovation Ltd. 
 Since its launch in 2008, MUTHOFUN has always strived 
to become one of the pioneers in the mobile value added 
industry in Bangladesh We have been working with several 
local organizations including business and educational 
organization for serving their Mobile content related 
services including Push Pull & Subscription based service. 
 During the year our service ranges expanded and now we 
can offer you state of the art Value Added Services (VAS), 
Bulk Messaging services, Educational Institute focused 
SMS Services.
 Push –Pull SMS Service.(For Bangladesh) 
 Bulk SMS Service (International) 
 Subscription based SMS service (For Bangladesh) 
 Custom SMS Application 
 SMS Service for Educational Institutions. (eduplus+) 
 Quiz & Voting SMS (For Bangladesh) 
 Banking SMS Services with API Support for Core Banking 
 2 Step OTP SMS Services 
 Voice Messaging
 We do provide Push Pull SMS service for any types of Service 
required by our clients. 
 All SMS Push Pull charges are standard SMS charge applied by the 
respective operators. 
 We have implemented Push Pull SMS service for Product query. 
For an example: 
 Icon <space> info <space> product name => send to 5676 [currently the 
service of icon is turned off]
 We can provide Bulk SMS service using Bulk SMS Number 
provided by the Operator & Short Code Number. 
 The bulk SMS rate varies time to time according to the operator and 
strongly monitored by them for the outgoing traffic.
 Subscription based SMS service is being offered by us for different 
types of services like: hadis service, IT Tips SMS service. 
 Example: ITT ON A send to 16242 
 Here ITT is the main keyword => on (register the number) => A 
means (morning 9:00 AM) 
 So once the user gets registered he / she will receive SMS 
everyday at that specified Time. 
 We offered this ITT service to Bangladesh Open Source Network at 
2009 Digital Expo.
2 Step OTP SMS Services 
 Our world is more Mobile now than ever. In 2013 there were more 
than 6 billion subscriptions. With increasing penetration of mobile 
phones to the most rural areas, mobile networks cover more than 
90% of the world’s population. 
 While there are 1 billion smartphones, there are 5 billion feature 
phones. All these phones have built-in SMS capability. Mobile apps 
and smartphones are the latest trend in the industry, offering rich 
functionality, but limiting the potential marketplace. Availability, 
affordability and ubiquity make the mobile phone SMS capability an 
essential communication platform for global enterprise projects and 
services. 
 With the internet and mobile revolution, expectations are shifting 
towards the mobile phone. Businesses now choose SMS as a key 
channel when planning their mobile strategy
2 Step OTP SMS Features 
 Worldwide Coverage 
 Simplified Global Messaging through one interface 
 Established, Flexible, Cost Effective & Ubiquitous 
Technology 
 High Performance (2000 SMS per sec) 
 High Availability (99%) 
 Low Deployment, Maintenance and Support cost 
 Enhanced Security (VPN / up to 1024bit AES) 
 24/7 Enterprise Support through SLAs 
 Minimal Foot Print in IT Infrastructure (No programming 
libraries required) 
 Easy Integration (SMPP / HTTP APIs)
SMS Banking Services 
◦ SMS banking is a type of mobile banking, a technology-enabled service 
offering from banks to its customers, permitting them to operate selected 
transactional banking services over their mobile phones using SMS 
messaging. 
◦ Through the SMS Banking service channel: 
◦ Banks and financial institutions service and engage their customers 
anytime, anywhere and without internet. 
◦ Customers receive the latest information through their mobile phones 
anytime and from anywhere in the world, at their outmost convenience. 
◦ SMS Banking is divided to: 
◦ Push Messages, SMS messages bank sends to customer’s mobile 
phone, without the customer initiating a request for the information. 
◦ Pull Messages, SMS messages bank sends after customer initiates a 
request using a mobile phone.
SMS Banking (Features) 
◦ Worldwide Coverage 
◦ Simplified Global Messaging through one interface 
◦ Established, Flexible & Ubiquitous Technology 
◦ High Performance (2000 SMS per sec) 
◦ High Availability (99%) 
◦ Low Deployment, Maintenance and Support cost 
◦ Enhanced Security (VPN / up to 1024bit AES) 
◦ 24/7 Enterprise Support through SLAs 
◦ Minimal Foot Print in Bank’s IT Infrastructure (No 
programming libraries required) 
◦ Easy Integration (SMPP / HTTP APIs) 
◦ Highly Customizable and Scalable Solution
 MUTHOFUN can build and deploy custom requirement based SMS 
service / app. 
 The pay terms for this kind of task depends on its complexity 
 Integration process with other systems is also possible.
Voice Message 
 Comprehensive Automated Voice Messaging 
 Worldwide coverage 
 MP3 & WAV Support 
 Text to speech support 
 Upload Numbers in Excel Format 
 Other special features.
 MUTHOFUN provides SMS push pull service to top 8 public 
universities. 
 The current SMS service covers the following 
◦ Seat Plan 
◦ Location finder 
◦ Result 
◦ SMS alert / notice 
◦ Few more features to be added soon.
 We do provide SMS quiz service for any kind of competition / 
contest organized by any types of organization. 
 We have two types of QUIZ service: 
◦ SINGLE QUESTION BASED QUIZ [Only 1] 
◦ CHAIN QUESTION BASED QUIZ [1-5/10]
 From our other service wings we do provide the below services. 
 Soft Tech Innovation Ltd. 
◦ Offshore Outsourcing 
◦ Web Design & Development 
◦ Web Application Development 
◦ Domain registration service 
◦ Web Hosting Service [Self owned dedicated server at USA] 
◦ E-Commerce Application Customization & Development 
 eBiponon.com (our own estore service) 
 aamarPay (our own payment gateway)
Clients 
 Regent Airways Bangladesh 
 Al Nafea Systems, Pakistan 
 Priyoshop.com (largest ecommerce) 
 DevsTeam (largest IT training center) 
 Shahjalal University of Science & Technology 
 8 other Public University 
 Viper Leather 
 Amargadget (fastest growing ecommerce) 
 Golden Sound, Jordan etc.
Thanks for your 
valuable time

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MUTHOFUN Corporate Profile

  • 1.
  • 2. Company Profile  MUTHOFUN is the leading mobile content service provider since 2008 6th March. MUTHOFUN is the sister concern company under Soft Tech Innovation Ltd.  Since its launch in 2008, MUTHOFUN has always strived to become one of the pioneers in the mobile value added industry in Bangladesh We have been working with several local organizations including business and educational organization for serving their Mobile content related services including Push Pull & Subscription based service.  During the year our service ranges expanded and now we can offer you state of the art Value Added Services (VAS), Bulk Messaging services, Educational Institute focused SMS Services.
  • 3.  Push –Pull SMS Service.(For Bangladesh)  Bulk SMS Service (International)  Subscription based SMS service (For Bangladesh)  Custom SMS Application  SMS Service for Educational Institutions. (eduplus+)  Quiz & Voting SMS (For Bangladesh)  Banking SMS Services with API Support for Core Banking  2 Step OTP SMS Services  Voice Messaging
  • 4.  We do provide Push Pull SMS service for any types of Service required by our clients.  All SMS Push Pull charges are standard SMS charge applied by the respective operators.  We have implemented Push Pull SMS service for Product query. For an example:  Icon <space> info <space> product name => send to 5676 [currently the service of icon is turned off]
  • 5.  We can provide Bulk SMS service using Bulk SMS Number provided by the Operator & Short Code Number.  The bulk SMS rate varies time to time according to the operator and strongly monitored by them for the outgoing traffic.
  • 6.  Subscription based SMS service is being offered by us for different types of services like: hadis service, IT Tips SMS service.  Example: ITT ON A send to 16242  Here ITT is the main keyword => on (register the number) => A means (morning 9:00 AM)  So once the user gets registered he / she will receive SMS everyday at that specified Time.  We offered this ITT service to Bangladesh Open Source Network at 2009 Digital Expo.
  • 7. 2 Step OTP SMS Services  Our world is more Mobile now than ever. In 2013 there were more than 6 billion subscriptions. With increasing penetration of mobile phones to the most rural areas, mobile networks cover more than 90% of the world’s population.  While there are 1 billion smartphones, there are 5 billion feature phones. All these phones have built-in SMS capability. Mobile apps and smartphones are the latest trend in the industry, offering rich functionality, but limiting the potential marketplace. Availability, affordability and ubiquity make the mobile phone SMS capability an essential communication platform for global enterprise projects and services.  With the internet and mobile revolution, expectations are shifting towards the mobile phone. Businesses now choose SMS as a key channel when planning their mobile strategy
  • 8. 2 Step OTP SMS Features  Worldwide Coverage  Simplified Global Messaging through one interface  Established, Flexible, Cost Effective & Ubiquitous Technology  High Performance (2000 SMS per sec)  High Availability (99%)  Low Deployment, Maintenance and Support cost  Enhanced Security (VPN / up to 1024bit AES)  24/7 Enterprise Support through SLAs  Minimal Foot Print in IT Infrastructure (No programming libraries required)  Easy Integration (SMPP / HTTP APIs)
  • 9. SMS Banking Services ◦ SMS banking is a type of mobile banking, a technology-enabled service offering from banks to its customers, permitting them to operate selected transactional banking services over their mobile phones using SMS messaging. ◦ Through the SMS Banking service channel: ◦ Banks and financial institutions service and engage their customers anytime, anywhere and without internet. ◦ Customers receive the latest information through their mobile phones anytime and from anywhere in the world, at their outmost convenience. ◦ SMS Banking is divided to: ◦ Push Messages, SMS messages bank sends to customer’s mobile phone, without the customer initiating a request for the information. ◦ Pull Messages, SMS messages bank sends after customer initiates a request using a mobile phone.
  • 10. SMS Banking (Features) ◦ Worldwide Coverage ◦ Simplified Global Messaging through one interface ◦ Established, Flexible & Ubiquitous Technology ◦ High Performance (2000 SMS per sec) ◦ High Availability (99%) ◦ Low Deployment, Maintenance and Support cost ◦ Enhanced Security (VPN / up to 1024bit AES) ◦ 24/7 Enterprise Support through SLAs ◦ Minimal Foot Print in Bank’s IT Infrastructure (No programming libraries required) ◦ Easy Integration (SMPP / HTTP APIs) ◦ Highly Customizable and Scalable Solution
  • 11.  MUTHOFUN can build and deploy custom requirement based SMS service / app.  The pay terms for this kind of task depends on its complexity  Integration process with other systems is also possible.
  • 12. Voice Message  Comprehensive Automated Voice Messaging  Worldwide coverage  MP3 & WAV Support  Text to speech support  Upload Numbers in Excel Format  Other special features.
  • 13.  MUTHOFUN provides SMS push pull service to top 8 public universities.  The current SMS service covers the following ◦ Seat Plan ◦ Location finder ◦ Result ◦ SMS alert / notice ◦ Few more features to be added soon.
  • 14.  We do provide SMS quiz service for any kind of competition / contest organized by any types of organization.  We have two types of QUIZ service: ◦ SINGLE QUESTION BASED QUIZ [Only 1] ◦ CHAIN QUESTION BASED QUIZ [1-5/10]
  • 15.  From our other service wings we do provide the below services.  Soft Tech Innovation Ltd. ◦ Offshore Outsourcing ◦ Web Design & Development ◦ Web Application Development ◦ Domain registration service ◦ Web Hosting Service [Self owned dedicated server at USA] ◦ E-Commerce Application Customization & Development  eBiponon.com (our own estore service)  aamarPay (our own payment gateway)
  • 16. Clients  Regent Airways Bangladesh  Al Nafea Systems, Pakistan  Priyoshop.com (largest ecommerce)  DevsTeam (largest IT training center)  Shahjalal University of Science & Technology  8 other Public University  Viper Leather  Amargadget (fastest growing ecommerce)  Golden Sound, Jordan etc.
  • 17. Thanks for your valuable time