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United International University 
“A Decision to Bring Significant Change in Our 
Organization-RIMERS Tea Estate” 
Prepared for 
Prof. Md. Salim Bhuiyan 
Management and Organizational Behavior 
MGT-506 Section: B 
Prepared by 
Md. Tahminul Islam ID: 112131006 
Md. Marufur Rahman ID: 113123007 
Srabonti Chakraborty ID: 112131098 
Mohtasim Kaisar ID: 112131012 
Ishaq Ahmed ID: 112131066 
Kazi Refat Hossain ID: 112131067
2 
Date of Submission: 16th May 2013 
Letter of Transmittal 
May 16, 2013. 
Prof. Md. Salim Bhuiyan 
Adjunct Faculty 
School of Business and Economics 
United International University 
House-80, Road-8/A, Satmasjid Road 
Dhanmondi, Dhaka-1209. 
Sub: Submission of Term Report 
Dear Sir: 
It is of great honor to us to present our term report to you. The entire duration of preparing 
this report has been immensely helpful to us, giving us a golden opportunity to move to the 
real world. We have learnt a lot of new things through working on such a latest topic. 
Developing decision making skills, analyzing organizational issues and utilizing each detail 
were just to name a few. The knowledge we gathered, will help in our professional life too. 
We would like to express our sense of gratitude towards you for giving us the opportunity to 
work on such an innovative topic. 
Sincerely, 
Md. Tahminul Islam ID: 112131006 …………………… 
Md. Marufur Rahman ID: 113123007 …………………… 
Srabonti Chakraborty ID: 112131098 ……………………
3 
Mohtasim Kaisar ID: 112131012 …………………… 
Ishaq Ahmed ID: 112131066 …………………… 
Kazi Refat Hossain ID: 112131067 …………………… 
Executive Summary 
Bangladesh is one of the top most tea producers in the world. In the tea market there 
are lots of companies among them we are one of them. In the report we have focus on the 
problems we faced when we bought the company from the previous owners. We have found 
out that the market is very much penetrated & consumers have several alternatives, so if the 
performance of one company gets bad then the others come up from behind & take the 
position. Here in the company we have faced some problems which were hampering the 
performance of the organization. Then we found that we have the solution on giving the 
employees a better compensation package, which will motivate them. Here we have 
discussed it that how we have implemented it & how the performance of the company & 
employees get better through our decision. Here we have briefly discussed the problem we 
have faced, the solutions, the decisions & how we have implemented it.
4 
Topic: 
“Assume that you are the top executive of an organization. Now think of a 
decision which will bring significant change in your organization. Justify 
why do you want to take such a decision & how will you implement it.”
5 
Decision Making 
Decision-making is an essential aspect of modern management. It is a primary 
function of management. A manager's major job is sound/rational decision-making. He takes 
hundreds of decisions consciously and subconsciously. Decision-making is the key part of 
manager's activities. Decisions are important as they determine both managerial and 
organizational actions. A decision may be defined as "a course of action which is 
consciously chosen from among a set of alternatives to achieve a desired result." It 
represents a well-balanced judgment and a commitment to action. 
It is rightly said that the first important function of management is to take decisions 
on problems and situations. Decision-making pervades all managerial actions. It is a 
continuous process. Decision-making is an indispensable component of the management 
process itself. 
Means and ends are linked together through decision-making. To decide means to 
come to some definite conclusion for follow-up action. Decision is a choice from among a 
set of alternatives. The word 'decision' is derived from the Latin words de ciso which means 
'a cutting away or a cutting off or in a practical sense' to come to a conclusion. Decisions are 
made to achieve goals through suitable follow-up actions. Decision-making is a process by
which a decision (course of action) is taken. Decision-making lies embedded in the process 
of management. 
A manager has to take a decision before acting or before preparing a plan for 
execution. Moreover, his ability is very often judged by the quality of decisions he takes. 
Thus, management is always a decision-making process. It is a part of every managerial 
function. This is because action is not possible unless a firm decision is taken about a 
business problem or situation. 
This clearly suggests that decision-making is necessary in planning, organizing, 
directing, controlling and staffing. For example, in planning alternative plans are prepared to 
meet different possible situations. Out of such alternative plans, the best one (i.e., plan 
which most appropriate under the available business environment) is to be selected. Here, 
the planner has to take correct decision. This suggests that decision-making is the core of 
planning function. In the same way, decisions are required to be taken while performing 
other functions of management such as organizing, directing, staffing, etc. This suggests the 
importance of decision-making in the whole process of management. 
6 
Planning the Decision 
Decision will get four benefits out of planning: 
i. Planning give chance to the establishment of independent goals. It is a conscious and 
directed series of choices. 
ii. Planning provides a standard of measurement. It is a measurement of whether you 
are going towards or further away from your goal. 
iii. Planning converts values to action. You think twice about the plan and decide what 
will help advance your plan best. 
iv. Planning allows for limited resources to be committed in an orderly way. Always 
govern the use of what is limited to you. (e.g. money, time, etc.)
Decision-making is one of the defining characteristics of leadership. It’s core to the 
job description. Making decisions is what managers and leaders are paid to do. Yet, there 
isn’t a day that goes by that you don’t read something in the news or the business press that 
makes you wonder, “What were they thinking?” or “Who actually made that decision?” 
That’s probably always been the case, but it seems exponentially more so in the opening 
decade of the new millennium where everything seems marked with, “too big, too fast, too 
much, and too soon.” The reality seems to be that most organizations aren’t overrun by good 
decision makers, yet alone great ones. When asked, people don’t easily point to what they 
regard as great decisions. Stories of bad decisions and bad decision-making come much 
more readily to mind. 
Some of that is due to our tendency to notice and recall exceptions vs. all the times 
things go as planned. For example, you’ve walked along side buildings more times than you 
could possibly count. Yet you remember vividly the one time you got nailed by a pigeon 
overhead. That’s how we are about bad decisions. We’re also that way because the really 
bad ones tend to really hurt. It’s not that people don’t have the capacity to make high-quality 
decisions in them. Decision-making is a distinctly human activity. It’s what that great, big 
frontal lobe is for. We all make decisions all the time. 
But the fact that we’re hard-wired to make decisions doesn’t by itself make us good 
decision-makers. That takes discipline: discipline to do at least four things all the time and 
well. 
1. Realize when and why you need to make a decision. 
2. Declare the decision: decide what the decision is, how you’ll work it, and who 
7 
should be involved. 
3. Work the decision: generate a complete set of alternatives, gather the information 
you need to understand the possibilities and probabilities, and ultimately make a 
choice that best fits your values. 
4. Commit resources and act.
8 
Company Overview 
Srimongol holds total 19 Tea Estates. RIMERS Tea Estate is one of the well known 
Tea Estates in Srimongol. It is situated at Srimangal. It was previously known as “Shatgaon 
Tea Estate”, but in 2012, we have purchased the ownership of “Shatgaon Tea Estate” and 
named it as “RIMERS Tea Estate”. It was actually established approximately more than two 
fifty years ago by the British colony. After that, by generation the ownership of this Tea 
Estate was transferred. 
Basically, there are three types of tea estates: 
 British Garden 
 Shaw Walls 
 Duncan’s 
The area around Sylhet is traditional tea growing area. Srimangal is known as the tea 
capital of Bangladesh and for miles around one can see the green carpet of tea gardens on 
the hill slopes. Sylhet area has over 150 tea gardens. Nearly 300,000 workers are employed 
on the tea estates. The gardens are relics from the days of the British Raj. The plantations 
were started by the British and the manager still live in white timber homes as they did in 
those days. The Bungalows stand on huge beautifully maintained lawns and the service and 
lifestyle is pretty much unchanged. 
RIMERS Tea Estate has three divisions. These are, 
i. RIMERS Tea Estate 
ii. Makrichara Tea estate 
iii. Ichamoti Tea Estate 
Among these divisions, our main and biggest division is the RIMERS Tea Estate.
9 
Industry Overview 
History of Bangladesh Tea Industry dates back to 1840 when a pioneer tea garden 
was established on the slopes of the hill in Chittagong. First Commercial tea garden was 
established in 1857 at Mulnichera in Sylhet. During the partition in 1947 Bangladesh (East 
Pakistan) owned 103 tea estates covering 26,734 hectors of tea plantation with annual 
production of 18.36 M.kg with a yield of about 639 kg per H.A. Home consumption was 
around 13.64 M.kg up to 1955. After that home consumption went up rapidly and 
government imposed 3% mandatory extension of tea area per year 1961. Ten years later by 
1970 tea are extended to 42,658 hectors and production was increased to 31.38 M.kg. 
During liberation war in 1971, our tea industry suffered immense damage which caused in 
poor management, high vacancy, insufficient inputs, inadequate maintenance etc. 
Total global export of tea in 2006 was 1572 million kgs of which Bangladesh 
exported only 4.97 million kgs. World export levelers hardly increased during the year under 
review. India, Srilanka, Vietnam and Argentina ended the year with higher exports even as 
exports from Indonesia, Kenya and Bangladesh dropped. Export from Bangladesh declined 
about 88% from 9.01 M.Kg in 2005 to 4.79 M.kg. In 2006 mainly due to increase of internal 
demand that pushes the local action price up (www.teaboard.gov.bd). Most of the tea estates 
are located in the north-east region of Bangladesh .The first tea garden was established by 
The Duncan Brothers. Since then all the tea gardens have been established clearing jungles. 
Those who did the jungle cleaning were non-locals brought by Duncan from Assam, Bihar, 
Madras, Orissa and other place in India. 
They are not well aware of their origins. Their lives in Bangladesh are confined to 
the tea gardens and they do not interact much with people of other ethnic identities. They do 
not speak their language perfectly and most of them illiterate. In 1854 when the tea workers 
(Santals, Oraons, Munda etc) from different states of India first arrived they each signed a 
four year contract that eventually obliged them to remain on the tea gardens for generations. 
That was the beginning of hard labor, erosion of cultural identity and captivity that never 
came to an end. Illiterate, they do not understand what the document contained when they 
signed it.
10 
Employee-structure of our Company 
In our company there are three levels of employees - Top, Mid and Lower Level. 
Top level employees include: 
Designation Number of Employee Base 
Chairman 1 Head Office 
Managing Director 1 Head Office 
Director 1 Head Office 
General Manager 1 Head Office 
Mid level employees include: 
(1st Tier) 
Designation Number of Employee Base 
Marketing Manager 1 Head Office 
Sales and Distribution Manager 1 Head Office 
Trading Manger 1 Head Office 
Accounts and Logistics Manager 1 Head Office 
Human Resource Manager 1 Head Office 
Technical Service Manager 1 Head Office 
Commercial and Regulatory Affairs Manager 1 Head Office 
(2nd Tier) 
Designation Number of Employee Base 
Marketing Manager 6 Head and Branch 
Offices 
Sales and Distribution Manager 4 Head and Branch 
Offices 
Assistant Trading Manager 2 Head Office 
Assistant Accounts and Logistics Manager 2 Head Office 
Assistant Technical Service Manager 2 Head Office 
Assistant HR Manager 2 Head Office
11 
Low level employees include: 
(1st Tier) 
Designation Number of Employee Base 
Marketing Executive 8 Head and Branch 
Offices 
Sales and Distribution Executive 12 Head and Branch 
Offices 
Trading Executive 5 Head and Branch 
Offices 
Accounts Executive 12 Head and Branch 
Offices 
Technical Executive 7 Head and Branch 
Offices 
Executive Secretary 4 Head Office 
HR Executive 7 Head Office 
(2nd Tier) 
Designation Number of Employee Base 
Store Keeper 4 Head Office 
Worker 20 Field 
Delivery Man 12 Head and Branch 
Offices 
Peon 5 Head and Branch 
Offices 
Driver 10 Head and Branch 
Offices
12 
Problems we are Currently Facing 
 Lack of co-ordination: Lack of Co-ordination among the employees of all levels is 
a main problem of the organization. Lack of Co-ordination among the mid & low 
level employees are hampering the work environment, it is also one of the reason 
behind low productivity. 
 Weak distribution channel: The distribution channel of the organization is very 
poor. In the distribution level the people who are working are not efficient. They are 
not maintaining proper liaison to the distribution level, so we are losing market. 
 Low sales margin: The sales margin of the company is very low. Workers are not 
producing a high quality of product. So there becomes a very low sales margin. 
 Low Production: The production of the company becomes very low. The labor has 
not sufficient knowledge about production. Moreover they are not getting enough 
wages to do their works. 
 High competitions in the market: In the market there are many companies & there 
are many brands. So the market is very much penetrated, for competing in the market 
we need a proper plan 
 Lack of awareness of the labor group: The labors that work on the garden are 
totally aware of them, they are not aware of their own work & their health. They are 
also not aware of their duties & responsibilities as they have Lack of proper 
education. 
 Lack of motivation: Motivation is a big factor. Every employee needs motivation. 
Motivation makes them more energetic; they found new inspiration to do the work. 
Mangers of our organization don’t give the employees sufficient motivation. 
 No labor insurance: There is no insurance for the labors, who work on the field, as 
they work on the field they have many risks. For the sake of the labors insurance 
should be adequate for them.
 Lack of Monitoring: As the tea state is a very large arena here the monitoring is 
very difficult. So for proper monitoring there should be a proper plan & for 
implementing the plan effective manpower should be used. 
13 
Identifying the Causes of Current Problem 
As we found deviations from our set plan and previous experiences we carried out an 
internal survey on immediate basis to identify the reasons and root causes of our current 
problems. The found causes are interconnected in most of the cases. 
1. For the last few years the cost of living has gone up significantly in Bangladesh that 
caused the mid-income group to fall under a threat. Majority of our mid and low 
employees’ income is spent for buying regular food items, house rents and 
conveyances. As a result we have found that mid and low employees are very much 
dissatisfied with their current salary structure. They are depressed with the price hike 
that made their life miserable than earlier. 
2. As fuel price has increased employees are to spend more on their transportation cost. 
3. Our competitor companies are offering competitive remuneration packages to our 
very efficient mid level managers. As a result, some of them left the organization. 
4. As some of the efficient mid-level employees left the organization one after another, 
our company is now having management crisis. Leading in departmental level, 
organizing and controlling had been hampered and that has resulted into indiscipline 
among the low level supervisee’s. They are not getting due direction and not paying 
attention to their work. 
5. Among Mid and Low level workers, who are mediocre and not getting opportunities 
to switch to other organizations has become frustrated and de-motivated and as a 
result they have lost interest in their works. It has direct impact on our decrease of 
sales.
14 
Our Decision 
Considering the facts that our employees are dissatisfied with their salary and benefits we 
have to take a major decision. We believe that employees are our assets and they can 
contribute to our profitability if they are empowered properly. We will maintain the present 
employees and change their compensation package and balance the pay policy with present 
economic situation of Bangladesh. The compensation package given below: 
SWOT Analysis of the Decision Taken 
As top level executives we cannot take a decision, which will satisfy all the concerned 
people. There are merits and demerits of our decision. While taking decision we have to 
comply with both the merits and demerits of our decision. Here we have mentioned the 
Strength, Weakness, Opportunities and Threats of our decision. 
1) Strengths 
The attributes of the decision that is helpful to achieve the company objective is called the 
strengths. 
a. We will be able to achieve our estimated daily sales and profit target again after 
implementing our new decision as it will motivate our employees and their 
productivity will increase. 
b. This decision will help to restore our goodwill. 
c. Employees will be more benefited as well as the company. Better employees would 
ensure better service. 
d. Satisfaction level of worker will increase and thus we will be able to increase the 
productivity rate. 
e. Transportation facility to the mangers will bring satisfaction, the transportation 
allowance will properly and reduce daily hassle of the employees.
15 
2) Weaknesses 
Attributes of the company those are harmful to achieve the company objectives is called 
weakness. 
a. One major concern is the cost of extra budget which was not included in financial 
year so some unexpected cost will be added with yearly expenditure. 
b. Some other factories may also use such similar ideas to reduce dissatisfactions. 
c. Since we cannot provide their expected salary in line with the actual inflation rate so 
some de-motivation will still remain after implementing the decision. 
d. The different percentage for different Tiers and levels may bring disappointment 
among the employees. 
3) Opportunities 
Opportunities are those external conditions that are helpful to achieve the objective. So in 
order to make our roots deeper into the market, we will get those opportunities in future. 
a. Since we will be able to run our production smoothly without any interruptions, we 
will be able to trade more products at a cheaper rate & in shorter time. 
b. Many companies may be unable/ have that much courageous to invest huge 
amount of money to increase salaries & take the benefit of such decision. 
c. Government will appreciate and may provide support for our company. We may get 
strong investment offer from other financial organizations if we want to extend. 
d. We might draw more efficient and dedicated workers from other trading 
companies as we will offer competitive packages and transportation facility after 
implementing our decision.
16 
4) Threats 
Threat means external barriers for a new product or service. 
a. Other trading companies may also follow our decision more effectively. 
b. It they implement this types of facility then they can snatch our managers. 
Developing Alternative Solutions 
We came up with two solutions after analyzing the situation and these are: 
1. Maintain the present employees and change their compensation package and balance 
the pay policy with present economic situation of Bangladesh. 
2. Hiring more efficient & energetic sales and marketing executives with present salary 
package to put an impact on the market and maintain the profit. 
3. Use Job Rotation and Cross Function Policy in order to increase their effectiveness. 
4. Job Evaluation of the managers. 
5. Provide proper training to the employees. 
6. Performance appraisal for the employees & on the basis of performance proper 
performance bonus should be provided.
17 
Justification of the Decision 
Base Pay Will Increase: 
Top Level: 6% 
Mid Level (1st Tier): 12% 
Mid Level (2nd Tier): 11% 
Low Level (1st Tier): 8% 
Low Level (2nd Tier): 7% 
Cost of Living: 
Cost of living adjustment will be the same increase to everyone, regardless of performance. 
But mid and low level employees will get the main incentives as the top level employees are 
few in numbers and actually the mid and low level employees are facing this problem. 
Short Term Incentives: 
Short term incentive will be given to all employees. It will be based on their individual 
performance. 
Long Term Incentives: 
Long term incentive will be given to all the employees. 
Income Protection: 
 Medical facilities. 
 Retirement Package. 
 Life insurance. 
 Provident Fund.
18 
Work Life Balance: 
Employees will get flexible work arrangement, like- 
 Nonpaid time off 
 Time Away from work (Vacations) 
 Women employees will receive access to services to meet specific needs maternity 
leave, child care. 
Allowances: 
All employees will get transportation allowances. For the managers we will have a package 
housing & car facility. 
Situation before the Compensation Package 
• Poor Compensation Package 
• Employee Dissatisfaction 
• Poor Performance of the 
Organization 
• Less Profit 
• More Risk 
• High Turnover
19 
Fig: Our New Compensation Package 
Total Return 
Total 
Compensation 
Cash 
Compensation 
Base 
Cost of Living 
Short-Term 
Incentives 
Long-Term 
Incentives 
Benifits 
Income Protection 
Work/Life 
Balance 
Allowances 
Relational Return 
Recognition & 
Status 
Employment 
Security 
Challenging Work 
Learning & 
Training 
Opportunities
20 
Action Plan – How to Implement the Decision 
A plan may sound very high but it will not bring any result unless it is implemented. Plans 
are to be implemented. So we should make a realistic & logical action plan & act 
accordingly to reach our objective. 
Action plan 
1. First we will calculate our existing staff salary cost, increased salary cost, 
transportation cost and estimate the added expenditure required to implement our 
decision. 
Level and Tier 
Current Salary Cost 
(Per anum) 
Increased Salary cost 
(per anum) 
Top Level : 4 persons 1,95,00,000/= 2,04,75,000/= 
Mid Level (1st Tier): 7 
persons 
91,00,000/= 1,04,65,000/= 
Mid Level (2nd Tier): 18 
persons 
1,56,00,000/= 1,71,60,000/= 
Low Level (1st Tier): 54 
persons 
1,13,75000/= 1,27,40,000/= 
Low Level (2nd Tier): 51 
persons 
4,160,000/= 44,92,800/= 
Total 59,735,000/= 65,332,800/= 
Extra amount needed Tk. 55,97,800/=
21 
Transport cost per annum 
Monthly rent and fuel for 2 Micro buses 
(12 seated) 
25 Days * 2500 Tk * 12 months * 2 = 
15,00,000/= 
2. We have to make plans on how to recover the cost of our new decision. We will set 
new sales target that will recover our extra cost without hampering our profit target. 
As shown the calculation above, this investment will bring a significant change of 
workers’ behavior with a very small investment. If we can achieve our daily sales 
target to TK. 1000000, then it would not be a problem to recover the extra cost. 
Ultimately they will be likely to perform better in their respective works. Per day 
sales will be high and this extra sales profit will be given to them as new increased 
wages and also accommodated transportation cost. 
3. We will set controlling and evaluation mechanism to retain our new sales and profit 
target. 
o We will make a networking system among all the supervisors, so that we can 
sense any human resource related problem before it takes place. 
o We will always keep our reserve fund and all the necessary parts ready so 
that we can use them whenever we need. 
o We will analyze our performance every month, so that we can come to know 
about the current market scenario.
22 
Action Plan Framework 
Calculate 
existing 
salary cost 
Measure 
increased 
salary & 
Transport 
ation cost 
Setting new 
sales target 
Involving 
employees 
in 
organizatio 
nal 
activities 
Providing 
dai ly 
incentive, if 
ta rget met 
Compare 
acquired 
sales return 
Make a 
network 
among 
supervisors 
Timely 
monitoring 
reserve 
fund 
Monthly 
Performance 
Evaluation
23 
Situation after the Compensation Package 
• Effective running of the organization 
• More Profit 
• Better Performance of the Organization 
• Employee Satisfaction 
• Better Compensation Package
24 
Conclusion 
RIMERS Tea State was bought by six of us when it was in a very bad situation. As 
the market of tea has become very penetrated, the competition is very high among the 
companies. We face heavy difficulties when we purchased it; the company’s situation was 
not good. It was losing market, the sales volume was decreasing. The performance of the 
employees was poor, they were demotivated. From there we try to hold on the situation, then 
we try to find out the problems that was hampering the company’s overall performance, then 
we came up with solution, we try to bring new things in the company. Then after finding the 
possible solutions, we came up with a new compensation package, that boost the employees 
& we bring new people who are energetic & ready to work in any situation. From then we 
have find out that the company’s performance is getting better day by day. The company is 
getting its profit back & the overall performance in company & market is developing & we 
hope that we will be able to become the market leader in the upcoming days through our 
decision.

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Management and Organization Behavior REPORT, MBA

  • 1. 1 United International University “A Decision to Bring Significant Change in Our Organization-RIMERS Tea Estate” Prepared for Prof. Md. Salim Bhuiyan Management and Organizational Behavior MGT-506 Section: B Prepared by Md. Tahminul Islam ID: 112131006 Md. Marufur Rahman ID: 113123007 Srabonti Chakraborty ID: 112131098 Mohtasim Kaisar ID: 112131012 Ishaq Ahmed ID: 112131066 Kazi Refat Hossain ID: 112131067
  • 2. 2 Date of Submission: 16th May 2013 Letter of Transmittal May 16, 2013. Prof. Md. Salim Bhuiyan Adjunct Faculty School of Business and Economics United International University House-80, Road-8/A, Satmasjid Road Dhanmondi, Dhaka-1209. Sub: Submission of Term Report Dear Sir: It is of great honor to us to present our term report to you. The entire duration of preparing this report has been immensely helpful to us, giving us a golden opportunity to move to the real world. We have learnt a lot of new things through working on such a latest topic. Developing decision making skills, analyzing organizational issues and utilizing each detail were just to name a few. The knowledge we gathered, will help in our professional life too. We would like to express our sense of gratitude towards you for giving us the opportunity to work on such an innovative topic. Sincerely, Md. Tahminul Islam ID: 112131006 …………………… Md. Marufur Rahman ID: 113123007 …………………… Srabonti Chakraborty ID: 112131098 ……………………
  • 3. 3 Mohtasim Kaisar ID: 112131012 …………………… Ishaq Ahmed ID: 112131066 …………………… Kazi Refat Hossain ID: 112131067 …………………… Executive Summary Bangladesh is one of the top most tea producers in the world. In the tea market there are lots of companies among them we are one of them. In the report we have focus on the problems we faced when we bought the company from the previous owners. We have found out that the market is very much penetrated & consumers have several alternatives, so if the performance of one company gets bad then the others come up from behind & take the position. Here in the company we have faced some problems which were hampering the performance of the organization. Then we found that we have the solution on giving the employees a better compensation package, which will motivate them. Here we have discussed it that how we have implemented it & how the performance of the company & employees get better through our decision. Here we have briefly discussed the problem we have faced, the solutions, the decisions & how we have implemented it.
  • 4. 4 Topic: “Assume that you are the top executive of an organization. Now think of a decision which will bring significant change in your organization. Justify why do you want to take such a decision & how will you implement it.”
  • 5. 5 Decision Making Decision-making is an essential aspect of modern management. It is a primary function of management. A manager's major job is sound/rational decision-making. He takes hundreds of decisions consciously and subconsciously. Decision-making is the key part of manager's activities. Decisions are important as they determine both managerial and organizational actions. A decision may be defined as "a course of action which is consciously chosen from among a set of alternatives to achieve a desired result." It represents a well-balanced judgment and a commitment to action. It is rightly said that the first important function of management is to take decisions on problems and situations. Decision-making pervades all managerial actions. It is a continuous process. Decision-making is an indispensable component of the management process itself. Means and ends are linked together through decision-making. To decide means to come to some definite conclusion for follow-up action. Decision is a choice from among a set of alternatives. The word 'decision' is derived from the Latin words de ciso which means 'a cutting away or a cutting off or in a practical sense' to come to a conclusion. Decisions are made to achieve goals through suitable follow-up actions. Decision-making is a process by
  • 6. which a decision (course of action) is taken. Decision-making lies embedded in the process of management. A manager has to take a decision before acting or before preparing a plan for execution. Moreover, his ability is very often judged by the quality of decisions he takes. Thus, management is always a decision-making process. It is a part of every managerial function. This is because action is not possible unless a firm decision is taken about a business problem or situation. This clearly suggests that decision-making is necessary in planning, organizing, directing, controlling and staffing. For example, in planning alternative plans are prepared to meet different possible situations. Out of such alternative plans, the best one (i.e., plan which most appropriate under the available business environment) is to be selected. Here, the planner has to take correct decision. This suggests that decision-making is the core of planning function. In the same way, decisions are required to be taken while performing other functions of management such as organizing, directing, staffing, etc. This suggests the importance of decision-making in the whole process of management. 6 Planning the Decision Decision will get four benefits out of planning: i. Planning give chance to the establishment of independent goals. It is a conscious and directed series of choices. ii. Planning provides a standard of measurement. It is a measurement of whether you are going towards or further away from your goal. iii. Planning converts values to action. You think twice about the plan and decide what will help advance your plan best. iv. Planning allows for limited resources to be committed in an orderly way. Always govern the use of what is limited to you. (e.g. money, time, etc.)
  • 7. Decision-making is one of the defining characteristics of leadership. It’s core to the job description. Making decisions is what managers and leaders are paid to do. Yet, there isn’t a day that goes by that you don’t read something in the news or the business press that makes you wonder, “What were they thinking?” or “Who actually made that decision?” That’s probably always been the case, but it seems exponentially more so in the opening decade of the new millennium where everything seems marked with, “too big, too fast, too much, and too soon.” The reality seems to be that most organizations aren’t overrun by good decision makers, yet alone great ones. When asked, people don’t easily point to what they regard as great decisions. Stories of bad decisions and bad decision-making come much more readily to mind. Some of that is due to our tendency to notice and recall exceptions vs. all the times things go as planned. For example, you’ve walked along side buildings more times than you could possibly count. Yet you remember vividly the one time you got nailed by a pigeon overhead. That’s how we are about bad decisions. We’re also that way because the really bad ones tend to really hurt. It’s not that people don’t have the capacity to make high-quality decisions in them. Decision-making is a distinctly human activity. It’s what that great, big frontal lobe is for. We all make decisions all the time. But the fact that we’re hard-wired to make decisions doesn’t by itself make us good decision-makers. That takes discipline: discipline to do at least four things all the time and well. 1. Realize when and why you need to make a decision. 2. Declare the decision: decide what the decision is, how you’ll work it, and who 7 should be involved. 3. Work the decision: generate a complete set of alternatives, gather the information you need to understand the possibilities and probabilities, and ultimately make a choice that best fits your values. 4. Commit resources and act.
  • 8. 8 Company Overview Srimongol holds total 19 Tea Estates. RIMERS Tea Estate is one of the well known Tea Estates in Srimongol. It is situated at Srimangal. It was previously known as “Shatgaon Tea Estate”, but in 2012, we have purchased the ownership of “Shatgaon Tea Estate” and named it as “RIMERS Tea Estate”. It was actually established approximately more than two fifty years ago by the British colony. After that, by generation the ownership of this Tea Estate was transferred. Basically, there are three types of tea estates:  British Garden  Shaw Walls  Duncan’s The area around Sylhet is traditional tea growing area. Srimangal is known as the tea capital of Bangladesh and for miles around one can see the green carpet of tea gardens on the hill slopes. Sylhet area has over 150 tea gardens. Nearly 300,000 workers are employed on the tea estates. The gardens are relics from the days of the British Raj. The plantations were started by the British and the manager still live in white timber homes as they did in those days. The Bungalows stand on huge beautifully maintained lawns and the service and lifestyle is pretty much unchanged. RIMERS Tea Estate has three divisions. These are, i. RIMERS Tea Estate ii. Makrichara Tea estate iii. Ichamoti Tea Estate Among these divisions, our main and biggest division is the RIMERS Tea Estate.
  • 9. 9 Industry Overview History of Bangladesh Tea Industry dates back to 1840 when a pioneer tea garden was established on the slopes of the hill in Chittagong. First Commercial tea garden was established in 1857 at Mulnichera in Sylhet. During the partition in 1947 Bangladesh (East Pakistan) owned 103 tea estates covering 26,734 hectors of tea plantation with annual production of 18.36 M.kg with a yield of about 639 kg per H.A. Home consumption was around 13.64 M.kg up to 1955. After that home consumption went up rapidly and government imposed 3% mandatory extension of tea area per year 1961. Ten years later by 1970 tea are extended to 42,658 hectors and production was increased to 31.38 M.kg. During liberation war in 1971, our tea industry suffered immense damage which caused in poor management, high vacancy, insufficient inputs, inadequate maintenance etc. Total global export of tea in 2006 was 1572 million kgs of which Bangladesh exported only 4.97 million kgs. World export levelers hardly increased during the year under review. India, Srilanka, Vietnam and Argentina ended the year with higher exports even as exports from Indonesia, Kenya and Bangladesh dropped. Export from Bangladesh declined about 88% from 9.01 M.Kg in 2005 to 4.79 M.kg. In 2006 mainly due to increase of internal demand that pushes the local action price up (www.teaboard.gov.bd). Most of the tea estates are located in the north-east region of Bangladesh .The first tea garden was established by The Duncan Brothers. Since then all the tea gardens have been established clearing jungles. Those who did the jungle cleaning were non-locals brought by Duncan from Assam, Bihar, Madras, Orissa and other place in India. They are not well aware of their origins. Their lives in Bangladesh are confined to the tea gardens and they do not interact much with people of other ethnic identities. They do not speak their language perfectly and most of them illiterate. In 1854 when the tea workers (Santals, Oraons, Munda etc) from different states of India first arrived they each signed a four year contract that eventually obliged them to remain on the tea gardens for generations. That was the beginning of hard labor, erosion of cultural identity and captivity that never came to an end. Illiterate, they do not understand what the document contained when they signed it.
  • 10. 10 Employee-structure of our Company In our company there are three levels of employees - Top, Mid and Lower Level. Top level employees include: Designation Number of Employee Base Chairman 1 Head Office Managing Director 1 Head Office Director 1 Head Office General Manager 1 Head Office Mid level employees include: (1st Tier) Designation Number of Employee Base Marketing Manager 1 Head Office Sales and Distribution Manager 1 Head Office Trading Manger 1 Head Office Accounts and Logistics Manager 1 Head Office Human Resource Manager 1 Head Office Technical Service Manager 1 Head Office Commercial and Regulatory Affairs Manager 1 Head Office (2nd Tier) Designation Number of Employee Base Marketing Manager 6 Head and Branch Offices Sales and Distribution Manager 4 Head and Branch Offices Assistant Trading Manager 2 Head Office Assistant Accounts and Logistics Manager 2 Head Office Assistant Technical Service Manager 2 Head Office Assistant HR Manager 2 Head Office
  • 11. 11 Low level employees include: (1st Tier) Designation Number of Employee Base Marketing Executive 8 Head and Branch Offices Sales and Distribution Executive 12 Head and Branch Offices Trading Executive 5 Head and Branch Offices Accounts Executive 12 Head and Branch Offices Technical Executive 7 Head and Branch Offices Executive Secretary 4 Head Office HR Executive 7 Head Office (2nd Tier) Designation Number of Employee Base Store Keeper 4 Head Office Worker 20 Field Delivery Man 12 Head and Branch Offices Peon 5 Head and Branch Offices Driver 10 Head and Branch Offices
  • 12. 12 Problems we are Currently Facing  Lack of co-ordination: Lack of Co-ordination among the employees of all levels is a main problem of the organization. Lack of Co-ordination among the mid & low level employees are hampering the work environment, it is also one of the reason behind low productivity.  Weak distribution channel: The distribution channel of the organization is very poor. In the distribution level the people who are working are not efficient. They are not maintaining proper liaison to the distribution level, so we are losing market.  Low sales margin: The sales margin of the company is very low. Workers are not producing a high quality of product. So there becomes a very low sales margin.  Low Production: The production of the company becomes very low. The labor has not sufficient knowledge about production. Moreover they are not getting enough wages to do their works.  High competitions in the market: In the market there are many companies & there are many brands. So the market is very much penetrated, for competing in the market we need a proper plan  Lack of awareness of the labor group: The labors that work on the garden are totally aware of them, they are not aware of their own work & their health. They are also not aware of their duties & responsibilities as they have Lack of proper education.  Lack of motivation: Motivation is a big factor. Every employee needs motivation. Motivation makes them more energetic; they found new inspiration to do the work. Mangers of our organization don’t give the employees sufficient motivation.  No labor insurance: There is no insurance for the labors, who work on the field, as they work on the field they have many risks. For the sake of the labors insurance should be adequate for them.
  • 13.  Lack of Monitoring: As the tea state is a very large arena here the monitoring is very difficult. So for proper monitoring there should be a proper plan & for implementing the plan effective manpower should be used. 13 Identifying the Causes of Current Problem As we found deviations from our set plan and previous experiences we carried out an internal survey on immediate basis to identify the reasons and root causes of our current problems. The found causes are interconnected in most of the cases. 1. For the last few years the cost of living has gone up significantly in Bangladesh that caused the mid-income group to fall under a threat. Majority of our mid and low employees’ income is spent for buying regular food items, house rents and conveyances. As a result we have found that mid and low employees are very much dissatisfied with their current salary structure. They are depressed with the price hike that made their life miserable than earlier. 2. As fuel price has increased employees are to spend more on their transportation cost. 3. Our competitor companies are offering competitive remuneration packages to our very efficient mid level managers. As a result, some of them left the organization. 4. As some of the efficient mid-level employees left the organization one after another, our company is now having management crisis. Leading in departmental level, organizing and controlling had been hampered and that has resulted into indiscipline among the low level supervisee’s. They are not getting due direction and not paying attention to their work. 5. Among Mid and Low level workers, who are mediocre and not getting opportunities to switch to other organizations has become frustrated and de-motivated and as a result they have lost interest in their works. It has direct impact on our decrease of sales.
  • 14. 14 Our Decision Considering the facts that our employees are dissatisfied with their salary and benefits we have to take a major decision. We believe that employees are our assets and they can contribute to our profitability if they are empowered properly. We will maintain the present employees and change their compensation package and balance the pay policy with present economic situation of Bangladesh. The compensation package given below: SWOT Analysis of the Decision Taken As top level executives we cannot take a decision, which will satisfy all the concerned people. There are merits and demerits of our decision. While taking decision we have to comply with both the merits and demerits of our decision. Here we have mentioned the Strength, Weakness, Opportunities and Threats of our decision. 1) Strengths The attributes of the decision that is helpful to achieve the company objective is called the strengths. a. We will be able to achieve our estimated daily sales and profit target again after implementing our new decision as it will motivate our employees and their productivity will increase. b. This decision will help to restore our goodwill. c. Employees will be more benefited as well as the company. Better employees would ensure better service. d. Satisfaction level of worker will increase and thus we will be able to increase the productivity rate. e. Transportation facility to the mangers will bring satisfaction, the transportation allowance will properly and reduce daily hassle of the employees.
  • 15. 15 2) Weaknesses Attributes of the company those are harmful to achieve the company objectives is called weakness. a. One major concern is the cost of extra budget which was not included in financial year so some unexpected cost will be added with yearly expenditure. b. Some other factories may also use such similar ideas to reduce dissatisfactions. c. Since we cannot provide their expected salary in line with the actual inflation rate so some de-motivation will still remain after implementing the decision. d. The different percentage for different Tiers and levels may bring disappointment among the employees. 3) Opportunities Opportunities are those external conditions that are helpful to achieve the objective. So in order to make our roots deeper into the market, we will get those opportunities in future. a. Since we will be able to run our production smoothly without any interruptions, we will be able to trade more products at a cheaper rate & in shorter time. b. Many companies may be unable/ have that much courageous to invest huge amount of money to increase salaries & take the benefit of such decision. c. Government will appreciate and may provide support for our company. We may get strong investment offer from other financial organizations if we want to extend. d. We might draw more efficient and dedicated workers from other trading companies as we will offer competitive packages and transportation facility after implementing our decision.
  • 16. 16 4) Threats Threat means external barriers for a new product or service. a. Other trading companies may also follow our decision more effectively. b. It they implement this types of facility then they can snatch our managers. Developing Alternative Solutions We came up with two solutions after analyzing the situation and these are: 1. Maintain the present employees and change their compensation package and balance the pay policy with present economic situation of Bangladesh. 2. Hiring more efficient & energetic sales and marketing executives with present salary package to put an impact on the market and maintain the profit. 3. Use Job Rotation and Cross Function Policy in order to increase their effectiveness. 4. Job Evaluation of the managers. 5. Provide proper training to the employees. 6. Performance appraisal for the employees & on the basis of performance proper performance bonus should be provided.
  • 17. 17 Justification of the Decision Base Pay Will Increase: Top Level: 6% Mid Level (1st Tier): 12% Mid Level (2nd Tier): 11% Low Level (1st Tier): 8% Low Level (2nd Tier): 7% Cost of Living: Cost of living adjustment will be the same increase to everyone, regardless of performance. But mid and low level employees will get the main incentives as the top level employees are few in numbers and actually the mid and low level employees are facing this problem. Short Term Incentives: Short term incentive will be given to all employees. It will be based on their individual performance. Long Term Incentives: Long term incentive will be given to all the employees. Income Protection:  Medical facilities.  Retirement Package.  Life insurance.  Provident Fund.
  • 18. 18 Work Life Balance: Employees will get flexible work arrangement, like-  Nonpaid time off  Time Away from work (Vacations)  Women employees will receive access to services to meet specific needs maternity leave, child care. Allowances: All employees will get transportation allowances. For the managers we will have a package housing & car facility. Situation before the Compensation Package • Poor Compensation Package • Employee Dissatisfaction • Poor Performance of the Organization • Less Profit • More Risk • High Turnover
  • 19. 19 Fig: Our New Compensation Package Total Return Total Compensation Cash Compensation Base Cost of Living Short-Term Incentives Long-Term Incentives Benifits Income Protection Work/Life Balance Allowances Relational Return Recognition & Status Employment Security Challenging Work Learning & Training Opportunities
  • 20. 20 Action Plan – How to Implement the Decision A plan may sound very high but it will not bring any result unless it is implemented. Plans are to be implemented. So we should make a realistic & logical action plan & act accordingly to reach our objective. Action plan 1. First we will calculate our existing staff salary cost, increased salary cost, transportation cost and estimate the added expenditure required to implement our decision. Level and Tier Current Salary Cost (Per anum) Increased Salary cost (per anum) Top Level : 4 persons 1,95,00,000/= 2,04,75,000/= Mid Level (1st Tier): 7 persons 91,00,000/= 1,04,65,000/= Mid Level (2nd Tier): 18 persons 1,56,00,000/= 1,71,60,000/= Low Level (1st Tier): 54 persons 1,13,75000/= 1,27,40,000/= Low Level (2nd Tier): 51 persons 4,160,000/= 44,92,800/= Total 59,735,000/= 65,332,800/= Extra amount needed Tk. 55,97,800/=
  • 21. 21 Transport cost per annum Monthly rent and fuel for 2 Micro buses (12 seated) 25 Days * 2500 Tk * 12 months * 2 = 15,00,000/= 2. We have to make plans on how to recover the cost of our new decision. We will set new sales target that will recover our extra cost without hampering our profit target. As shown the calculation above, this investment will bring a significant change of workers’ behavior with a very small investment. If we can achieve our daily sales target to TK. 1000000, then it would not be a problem to recover the extra cost. Ultimately they will be likely to perform better in their respective works. Per day sales will be high and this extra sales profit will be given to them as new increased wages and also accommodated transportation cost. 3. We will set controlling and evaluation mechanism to retain our new sales and profit target. o We will make a networking system among all the supervisors, so that we can sense any human resource related problem before it takes place. o We will always keep our reserve fund and all the necessary parts ready so that we can use them whenever we need. o We will analyze our performance every month, so that we can come to know about the current market scenario.
  • 22. 22 Action Plan Framework Calculate existing salary cost Measure increased salary & Transport ation cost Setting new sales target Involving employees in organizatio nal activities Providing dai ly incentive, if ta rget met Compare acquired sales return Make a network among supervisors Timely monitoring reserve fund Monthly Performance Evaluation
  • 23. 23 Situation after the Compensation Package • Effective running of the organization • More Profit • Better Performance of the Organization • Employee Satisfaction • Better Compensation Package
  • 24. 24 Conclusion RIMERS Tea State was bought by six of us when it was in a very bad situation. As the market of tea has become very penetrated, the competition is very high among the companies. We face heavy difficulties when we purchased it; the company’s situation was not good. It was losing market, the sales volume was decreasing. The performance of the employees was poor, they were demotivated. From there we try to hold on the situation, then we try to find out the problems that was hampering the company’s overall performance, then we came up with solution, we try to bring new things in the company. Then after finding the possible solutions, we came up with a new compensation package, that boost the employees & we bring new people who are energetic & ready to work in any situation. From then we have find out that the company’s performance is getting better day by day. The company is getting its profit back & the overall performance in company & market is developing & we hope that we will be able to become the market leader in the upcoming days through our decision.