Ipsos MORI's latest Political Monitor explores how many of each party's supporters support that party tactically, as well as those supporters' preferred choice of coalition partner for their party.

1. POLITICAL MONITOR
February 2015
Contacts: Bobby.Duffy@ipsos.com
Gideon.Skinner@ipsos.com
Harry.Carr@ipsos.com
020 7347 3000

2. Tactical voting
Preferred coalition partners

3. 3
86%
10%
4%
Tactical voting by party supporters
Which of the following comes closest to your reasons for intending to vote for the xxx party?
It is the party that most
represents your views
The party you support has little
chance of winning in this
constituency so you vote for the …
party to try to keep another party out
Don’t know
Source: Ipsos MORI Political MonitorBase: 830 British adults expressing a voting intention 18+, 8th -10th February 2015
Conservative
supporters
Labour
supporters
Liberal Democrat
supporters
73%
22%
4%
85%
7%
7%
UKIP
supporters
88%
9%
3%

4. 4
57
17
36
22
25
26
20
31
68
48
64
58
62
65
Who is each party’s supporters’ favoured
coalition partner?
You said that you would vote for/be inclined to support the Conservatives/Labour/Liberal Democrats/UKIP if there were a general election tomorrow.
Suppose that no party has an overall majority after the election. How strongly would you support or oppose the Conservatives/Labour/Liberal
Democrats/UKIP forming a coalition government with …xxx if they had enough seats between them for a majority?
Source: Ipsos MORI Political Monitor
Base: 267 Conservative, 285 Labour and 66 Liberal Democrat supporters*, all British adults 18+, 8th -10th February 2014.
*Small base sizes indicative only
Conservative supporters
Labour supporters
Liberal Democrat
supporters
...UKIP
...Liberal Democrats
...Liberal Democrats
…Green Party
% Oppose % SupportForm a coalition with the…
…Conservatives
…Labour
…SNP

5. 5
29
57
49
15
76
35
63
31
34
73
10
49
Who is each party’s supporters’ favoured
coalition partner?
You said that you would vote for/be inclined to support the Conservatives/Labour/Liberal Democrats/UKIP if there were a general election tomorrow.
Suppose that no party has an overall majority after the election. How strongly would you support or oppose the Conservatives/Labour/Liberal
Democrats/UKIP forming a coalition government with …xxx if they had enough seats between them for a majority?
Source: Ipsos MORI Political Monitor
Base: 67* UKIP, 78* Green Party, 51* SNP supporters all British adults 18+, 8th -10th February 2014.
*Small base sizes indicative only
UKIP supporters
Green Party supporters
Scottish National Party
supporters
...Conservatives
...Labour
... Conservatives
…Labour
% Oppose % SupportForm a coalition with the…
…Conservatives
…Labour