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Delivering Compelling Usages for Imaging 
with Intel® Architecture Based Platforms 
Mahamood Hussain – Innovation Manager, Intel Corporation 
MOBS002
2 
•Introduction 
•Breakthrough Usages: The 3 W’s 
•Use Cases 
•Summary and Q&A 
Agenda
3 
•Introduction 
•Breakthrough Usages: The 3 W’s 
•Use Cases 
•Summary and Q&A 
Agenda
4 
Evolution of Mobile Photography: The Yo-Yo Effect 
Simple. Lo-Fi. 
Hardware Differentiation 
Software 
Differentiation 
App Explosion 
App Saturation 
HardwareExplosion
5 
Winning the User Engagement Battle 
High Engagement 
Low Engagement 
Low Reach 
High Reach 
Source: Comscore, Multi-platform app measurement & segmentation, Jun 2014 
Social 
Multimedia 
Services 
Gaming 
News & Lifestyle 
Business 
Facebook* 
Instagram* 
Candy Crush* 
Google* Hangouts 
Mint 
Scan Me 
Line 
Gaming 
HoldemPro Poker 
Struggling 
Emerging 
Star 
Waning
6 
Hyper-Competition Driving Usage Innovation 
2D Camera/ Flat Images 
3D Camera/ Depth Images 
Uni-Modal 
Multi-Modal 
How Can we Drive Breakthrough Innovation in a Saturated Market? 
Camera Effects & Filters 
Look Away to Pause 
Picture Narration 
OCR 
Gesture Nav. 
Dual Camera Video Calling 
Image Refocus 
Auto Layering
7 
•Introduction 
•Breakthrough Usages: The 3 W’s 
•Use Cases 
•Summary and Q&A 
Agenda
8 
Breakthrough Usages: The 3 W’s 
Who is the target? 
What is the pain point? 
What is the solution? 
? 
Define your persona 
Develop a Point-of-View 
Prototype & Test
9 
Who is the Target: Defining Your Persona 
User interviews 
Surveys 
Tribal Knowledge/ Experts 
Industry Analysis 
Secondary/ Tertiary Research
10 
What is the Pain Point: Defining the Problem 
User Empathy 
Challenges 
Desires 
Aspirations 
Surprising Insight 
User 
Point-of-View
11 
What is the Solution: Prototyping & User Testing
12 
•Introduction 
•Breakthrough Usages: The 3 W’s 
•Use Cases 
•Summary and Q&A 
Agenda
13 
Dual Camera Imaging Use Cases 
Video Narration 
‘Instant’ 360oPanoramaHands-Free Focus 
Light Meter 
“Adds a compelling, personal touch to shared media” 
“…overriding camera auto-focus is frustrating”… “a common need” 
“…love to have camera analyze lighting for more accurate light readings” 
“…able to quickly and easily capture a panorama is very compelling” 
Source: User interviews conducted by Intel Corp., Q4’13
14 
Depth Enhanced Use Cases: Gaming 
Lean to Look 
Game Props 
Game Element Interaction 
Remote/ Shared Gaming 
“…adds an immersive element into the game” 
“…to see and interact with the other person is fantastic” 
“…great for open-ended actions like examining an object” 
“…makes for more realistic game- play” 
Source: User interviews conducted by Intel Corp., Q1’14
15 
Depth Enhanced Use Cases: 3D Capture 
Upper Torso Scanning 
Face Scanning 
Object Scanning 
“…great for 3D printing or simply preserving a memory” 
“…capturing in 3D will help buyers feel confident when buying” (e-commerce participant) 
“…love the idea of an interactive, more immersive experience thru avatars ” 
Source: User interviews conducted by Intel Corp., Q1’14
16 
Depth Enhanced Use Cases: Learning & Edutainment 
Immersive Content Creation 
Shared Media Consumption 
Immersive Music Creation 
Augmented Reflective Play 
“…like to customize the experience and change backgrounds and avatars” 
“…really cool to have real and virtual objects interact together” 
“…It’s like interacting with your music” 
“… watching a move ‘face-to-face’ virtually is fun” 
Source: User interviews conducted by Intel Corp., Q1’14
17 
Depth Enhanced Use Cases 
Air Drawing 
Accessories Fitting 
Body Scanning 
Learn Sign Language 
“…unique tool for adding a bit of creative spark to a video conference” 
“…having the feedback is what would make it work” 
“…It’s almost like having a tailor for you” 
“…you could try hundreds of pairs of glasses sitting at home” 
Source: User interviews conducted by Intel Corp., Q2’14
18 
Putting Use Cases to Work 
Ideation 
Focus Group Testing 
Quant Survey (Optional) 
App Development 
MW/ Library/ Core 
App Field Testing 
Partner Show & Tell 
Partner Disclosures & Engagement 
App Update 
2 Weeks 
2 Weeks 
3 Weeks 
3 Weeks 
2 Weeks 
2 Weeks 
User test results data 
Usages defined 
Survey data 
Partner disclosures, feedback and requirements 
User test results data 
Gold app release 
Libraries, source code, developer documentation, demos 
Library/ MW, API documentation 
Art/ UX assets, source code, developer documentation, RC app 
Top Usages 
User Empathy
19 
•Introduction 
•Breakthrough Usages: The 3 W’s 
•Use Cases 
•Summary and Q&A 
Agenda
20 
Summary and Call to Action 
•The Yo-yo effect dictates that hardware and software alternately lead and follow each other 
•Imaging hardware is at the cusp of an explosion right now 
•Break-thru usages is about – 
•Knowing who your customer is 
•Understanding their pain points 
•Rapidly iterating thru possible solutions 
•Talk to your Intel Sales representative/ scale account manager if you want next level access to Proof of Concepts
21 
Participate for Chance to Win!! 
Innovation and fun go hand in hand. 
Get your RFID/USB wristband and details at the Software & Services Pavilion in the Technology Showcase or at one of our mobile carts outside MosconeWest. 
Once you register, you’re connected to: 
•Software and services content 
•Tracking earned coins for the “Surf the Code” game and other prizes 
•Your own 3D avatar with 10 coins... Play the game, share with friends 
Visit the Software & Services Pavilion to earn more coins 
•Talk with Intel experts about your development needs and plans 
•Tinker on your own time with self-run labs, source code, tools 
•Swipe your wristband on the Galileo Scan Stations to get coins 
Play to Win in the Software & Services Pavilion 
•Get 5 coins to play “Surf the Code”... Gift cards for three highest scores! 
•Get 10 coins to get your 3D avatar... And enter daily drawing for tablets and 2-in-1s 
•Get 15 coins for your King Code t-shirt, and increase total game score potential 
Don’t let the fun stop! 
Daily lunch at food trucks 
Developer Networking Party, Sept 9, 7:30-11:30pm. Meet and Greet, Sept 10, 4-7:30pm.
22 
Additional Sources of Information 
•A PDF of this presentation is available from our Technical Session Catalog: www.intel.com/idfsessionsSF. This URL is also printed on the top of Session Agenda Pages in the Pocket Guide. 
•More web based info: http://www.intel.com/RealSense
23 
Legal Disclaimer 
INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS.NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT.EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USEOF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANYPATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. 
A "Mission Critical Application" is any application in which failure of the Intel Product could result, directly or indirectly, in personal injury or death.SHOULD YOU PURCHASE OR USE INTEL'S PRODUCTS FOR ANY SUCH MISSION CRITICAL APPLICATION, YOU SHALL INDEMNIFY AND HOLD INTEL AND ITS SUBSIDIARIES, SUBCONTRACTORS AND AFFILIATES, AND THE DIRECTORS, OFFICERS, AND EMPLOYEES OF EACH, HARMLESS AGAINST ALL CLAIMS COSTS, DAMAGES, AND EXPENSES AND REASONABLE ATTORNEYS' FEES ARISING OUT OF, DIRECTLY OR INDIRECTLY, ANY CLAIM OF PRODUCT LIABILITY, PERSONAL INJURY,OR DEATH ARISING IN ANY WAY OUT OF SUCH MISSION CRITICAL APPLICATION, WHETHER OR NOT INTEL OR ITS SUBCONTRACTOR WAS NEGLIGENT IN THE DESIGN, MANUFACTURE, OR WARNING OF THE INTEL PRODUCT OR ANY OF ITS PARTS. 
Intel may make changes to specifications and product descriptions at any time, without notice.Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined".Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them.The information here is subject to change without notice.Do not finalize a design with this information. 
The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications.Current characterized errata are available on request. 
Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your productorder. 
Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or go to:http://www.intel.com/design/literature.htm 
Intel, Look Inside and the Intel logo are trademarks of Intel Corporation in the United States and other countries. 
* Other names and brands may be claimed as the property of others. 
Copyright ©2014 Intel Corporation.
24 
Risk Factors 
The above statements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward- looking statements that involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,”“believes,” “seeks,” “estimates,” “may,” “will,” “should” and their variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions also identify forward-looking statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be important factors that could cause actual results to differ materially from thecompany’s expectations. Demand for Intel's products is highly variable and, in recent years, Intel has experienced declining orders in the traditional PC market segment. Demand could be different from Intel's expectations due to factors including changes in business and economic conditions; consumer confidence or income levels; customer acceptance of Intel’s and competitors’ products; competitive and pricing pressures, including actionstaken by competitors; supply constraints and other disruptions affecting customers; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in highly competitive industries and its operations have high costs that are either fixed or difficult to reduce in the short term. Intel's gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; segment product mix; the timing and execution of the manufacturing ramp and associated costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; and product manufacturing quality/yields. Variations in gross margin may also be caused by the timing of Intel product introductions and related expenses, including marketing expenses, and Intel's ability to respond quickly to technological developments and to introduce new products or incorporate new features into existing products, which may result in restructuring and asset impairment charges. Intel's results could be affected by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel’s results could be affected by the timing of closing of acquisitions, divestitures and other significant transactions. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust, disclosure and other issues, such as the litigation and regulatory matters described in Intel's SEC filings. An unfavorable ruling could include monetary damages or an injunction prohibiting Intel from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’s SEC filings, including the company’s most recent reports on Form 10-Q, Form 10-K and earnings release. 
Rev. 4/15/14

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Delivering Compelling Usages for Imaging with Intel® Architecture Based Platforms

  • 1. Delivering Compelling Usages for Imaging with Intel® Architecture Based Platforms Mahamood Hussain – Innovation Manager, Intel Corporation MOBS002
  • 2. 2 •Introduction •Breakthrough Usages: The 3 W’s •Use Cases •Summary and Q&A Agenda
  • 3. 3 •Introduction •Breakthrough Usages: The 3 W’s •Use Cases •Summary and Q&A Agenda
  • 4. 4 Evolution of Mobile Photography: The Yo-Yo Effect Simple. Lo-Fi. Hardware Differentiation Software Differentiation App Explosion App Saturation HardwareExplosion
  • 5. 5 Winning the User Engagement Battle High Engagement Low Engagement Low Reach High Reach Source: Comscore, Multi-platform app measurement & segmentation, Jun 2014 Social Multimedia Services Gaming News & Lifestyle Business Facebook* Instagram* Candy Crush* Google* Hangouts Mint Scan Me Line Gaming HoldemPro Poker Struggling Emerging Star Waning
  • 6. 6 Hyper-Competition Driving Usage Innovation 2D Camera/ Flat Images 3D Camera/ Depth Images Uni-Modal Multi-Modal How Can we Drive Breakthrough Innovation in a Saturated Market? Camera Effects & Filters Look Away to Pause Picture Narration OCR Gesture Nav. Dual Camera Video Calling Image Refocus Auto Layering
  • 7. 7 •Introduction •Breakthrough Usages: The 3 W’s •Use Cases •Summary and Q&A Agenda
  • 8. 8 Breakthrough Usages: The 3 W’s Who is the target? What is the pain point? What is the solution? ? Define your persona Develop a Point-of-View Prototype & Test
  • 9. 9 Who is the Target: Defining Your Persona User interviews Surveys Tribal Knowledge/ Experts Industry Analysis Secondary/ Tertiary Research
  • 10. 10 What is the Pain Point: Defining the Problem User Empathy Challenges Desires Aspirations Surprising Insight User Point-of-View
  • 11. 11 What is the Solution: Prototyping & User Testing
  • 12. 12 •Introduction •Breakthrough Usages: The 3 W’s •Use Cases •Summary and Q&A Agenda
  • 13. 13 Dual Camera Imaging Use Cases Video Narration ‘Instant’ 360oPanoramaHands-Free Focus Light Meter “Adds a compelling, personal touch to shared media” “…overriding camera auto-focus is frustrating”… “a common need” “…love to have camera analyze lighting for more accurate light readings” “…able to quickly and easily capture a panorama is very compelling” Source: User interviews conducted by Intel Corp., Q4’13
  • 14. 14 Depth Enhanced Use Cases: Gaming Lean to Look Game Props Game Element Interaction Remote/ Shared Gaming “…adds an immersive element into the game” “…to see and interact with the other person is fantastic” “…great for open-ended actions like examining an object” “…makes for more realistic game- play” Source: User interviews conducted by Intel Corp., Q1’14
  • 15. 15 Depth Enhanced Use Cases: 3D Capture Upper Torso Scanning Face Scanning Object Scanning “…great for 3D printing or simply preserving a memory” “…capturing in 3D will help buyers feel confident when buying” (e-commerce participant) “…love the idea of an interactive, more immersive experience thru avatars ” Source: User interviews conducted by Intel Corp., Q1’14
  • 16. 16 Depth Enhanced Use Cases: Learning & Edutainment Immersive Content Creation Shared Media Consumption Immersive Music Creation Augmented Reflective Play “…like to customize the experience and change backgrounds and avatars” “…really cool to have real and virtual objects interact together” “…It’s like interacting with your music” “… watching a move ‘face-to-face’ virtually is fun” Source: User interviews conducted by Intel Corp., Q1’14
  • 17. 17 Depth Enhanced Use Cases Air Drawing Accessories Fitting Body Scanning Learn Sign Language “…unique tool for adding a bit of creative spark to a video conference” “…having the feedback is what would make it work” “…It’s almost like having a tailor for you” “…you could try hundreds of pairs of glasses sitting at home” Source: User interviews conducted by Intel Corp., Q2’14
  • 18. 18 Putting Use Cases to Work Ideation Focus Group Testing Quant Survey (Optional) App Development MW/ Library/ Core App Field Testing Partner Show & Tell Partner Disclosures & Engagement App Update 2 Weeks 2 Weeks 3 Weeks 3 Weeks 2 Weeks 2 Weeks User test results data Usages defined Survey data Partner disclosures, feedback and requirements User test results data Gold app release Libraries, source code, developer documentation, demos Library/ MW, API documentation Art/ UX assets, source code, developer documentation, RC app Top Usages User Empathy
  • 19. 19 •Introduction •Breakthrough Usages: The 3 W’s •Use Cases •Summary and Q&A Agenda
  • 20. 20 Summary and Call to Action •The Yo-yo effect dictates that hardware and software alternately lead and follow each other •Imaging hardware is at the cusp of an explosion right now •Break-thru usages is about – •Knowing who your customer is •Understanding their pain points •Rapidly iterating thru possible solutions •Talk to your Intel Sales representative/ scale account manager if you want next level access to Proof of Concepts
  • 21. 21 Participate for Chance to Win!! Innovation and fun go hand in hand. Get your RFID/USB wristband and details at the Software & Services Pavilion in the Technology Showcase or at one of our mobile carts outside MosconeWest. Once you register, you’re connected to: •Software and services content •Tracking earned coins for the “Surf the Code” game and other prizes •Your own 3D avatar with 10 coins... Play the game, share with friends Visit the Software & Services Pavilion to earn more coins •Talk with Intel experts about your development needs and plans •Tinker on your own time with self-run labs, source code, tools •Swipe your wristband on the Galileo Scan Stations to get coins Play to Win in the Software & Services Pavilion •Get 5 coins to play “Surf the Code”... Gift cards for three highest scores! •Get 10 coins to get your 3D avatar... And enter daily drawing for tablets and 2-in-1s •Get 15 coins for your King Code t-shirt, and increase total game score potential Don’t let the fun stop! Daily lunch at food trucks Developer Networking Party, Sept 9, 7:30-11:30pm. Meet and Greet, Sept 10, 4-7:30pm.
  • 22. 22 Additional Sources of Information •A PDF of this presentation is available from our Technical Session Catalog: www.intel.com/idfsessionsSF. This URL is also printed on the top of Session Agenda Pages in the Pocket Guide. •More web based info: http://www.intel.com/RealSense
  • 23. 23 Legal Disclaimer INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS.NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT.EXCEPT AS PROVIDED IN INTEL'S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USEOF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANYPATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. A "Mission Critical Application" is any application in which failure of the Intel Product could result, directly or indirectly, in personal injury or death.SHOULD YOU PURCHASE OR USE INTEL'S PRODUCTS FOR ANY SUCH MISSION CRITICAL APPLICATION, YOU SHALL INDEMNIFY AND HOLD INTEL AND ITS SUBSIDIARIES, SUBCONTRACTORS AND AFFILIATES, AND THE DIRECTORS, OFFICERS, AND EMPLOYEES OF EACH, HARMLESS AGAINST ALL CLAIMS COSTS, DAMAGES, AND EXPENSES AND REASONABLE ATTORNEYS' FEES ARISING OUT OF, DIRECTLY OR INDIRECTLY, ANY CLAIM OF PRODUCT LIABILITY, PERSONAL INJURY,OR DEATH ARISING IN ANY WAY OUT OF SUCH MISSION CRITICAL APPLICATION, WHETHER OR NOT INTEL OR ITS SUBCONTRACTOR WAS NEGLIGENT IN THE DESIGN, MANUFACTURE, OR WARNING OF THE INTEL PRODUCT OR ANY OF ITS PARTS. Intel may make changes to specifications and product descriptions at any time, without notice.Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined".Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them.The information here is subject to change without notice.Do not finalize a design with this information. The products described in this document may contain design defects or errors known as errata which may cause the product to deviate from published specifications.Current characterized errata are available on request. Contact your local Intel sales office or your distributor to obtain the latest specifications and before placing your productorder. Copies of documents which have an order number and are referenced in this document, or other Intel literature, may be obtained by calling 1-800-548-4725, or go to:http://www.intel.com/design/literature.htm Intel, Look Inside and the Intel logo are trademarks of Intel Corporation in the United States and other countries. * Other names and brands may be claimed as the property of others. Copyright ©2014 Intel Corporation.
  • 24. 24 Risk Factors The above statements and any others in this document that refer to plans and expectations for the second quarter, the year and the future are forward- looking statements that involve a number of risks and uncertainties. Words such as “anticipates,” “expects,” “intends,” “plans,”“believes,” “seeks,” “estimates,” “may,” “will,” “should” and their variations identify forward-looking statements. Statements that refer to or are based on projections, uncertain events or assumptions also identify forward-looking statements. Many factors could affect Intel’s actual results, and variances from Intel’s current expectations regarding such factors could cause actual results to differ materially from those expressed in these forward-looking statements. Intel presently considers the following to be important factors that could cause actual results to differ materially from thecompany’s expectations. Demand for Intel's products is highly variable and, in recent years, Intel has experienced declining orders in the traditional PC market segment. Demand could be different from Intel's expectations due to factors including changes in business and economic conditions; consumer confidence or income levels; customer acceptance of Intel’s and competitors’ products; competitive and pricing pressures, including actionstaken by competitors; supply constraints and other disruptions affecting customers; changes in customer order patterns including order cancellations; and changes in the level of inventory at customers. Intel operates in highly competitive industries and its operations have high costs that are either fixed or difficult to reduce in the short term. Intel's gross margin percentage could vary significantly from expectations based on capacity utilization; variations in inventory valuation, including variations related to the timing of qualifying products for sale; changes in revenue levels; segment product mix; the timing and execution of the manufacturing ramp and associated costs; excess or obsolete inventory; changes in unit costs; defects or disruptions in the supply of materials or resources; and product manufacturing quality/yields. Variations in gross margin may also be caused by the timing of Intel product introductions and related expenses, including marketing expenses, and Intel's ability to respond quickly to technological developments and to introduce new products or incorporate new features into existing products, which may result in restructuring and asset impairment charges. Intel's results could be affected by adverse economic, social, political and physical/infrastructure conditions in countries where Intel, its customers or its suppliers operate, including military conflict and other security risks, natural disasters, infrastructure disruptions, health concerns and fluctuations in currency exchange rates. Intel’s results could be affected by the timing of closing of acquisitions, divestitures and other significant transactions. Intel's results could be affected by adverse effects associated with product defects and errata (deviations from published specifications), and by litigation or regulatory matters involving intellectual property, stockholder, consumer, antitrust, disclosure and other issues, such as the litigation and regulatory matters described in Intel's SEC filings. An unfavorable ruling could include monetary damages or an injunction prohibiting Intel from manufacturing or selling one or more products, precluding particular business practices, impacting Intel’s ability to design its products, or requiring other remedies such as compulsory licensing of intellectual property. A detailed discussion of these and other factors that could affect Intel’s results is included in Intel’s SEC filings, including the company’s most recent reports on Form 10-Q, Form 10-K and earnings release. Rev. 4/15/14