Scott Apeland Intel Keynote


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Scott Apeland of Intel provided us with this keynote early in Day One of Evans Data Corporation's Developer Relations Conference 2012

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Scott Apeland Intel Keynote

  1. 1. Re-inventing Your Developer Program By Scott Apeland (AppLand) Director, Intel Developer Program Evans Developer Conference March 12, 2012Intel Developer program 3/14/2012 1
  2. 2. Legal Notices• INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY RELATING TO SALE AND/OR USE OF INTEL PRODUCTS, INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT, OR OTHER INTELLECTUAL PROPERTY RIGHT. Intel products are not intended for use in medical, life-saving, life sustaining, critical control or safety systems, or in nuclear facility applications.• Intel products may contain design defects or errors known as errata which may cause the product to deviate from published specifications. Current characterized errata are available on request.• Intel may make changes to dates, specifications, product descriptions, and plans referenced in this document at any time, without notice.• This document may contain information on products in the design phase of development. The information here is subject to change without notice. Do not finalize a design with this information.• Designers must not rely on the absence or characteristics of any features or instructions marked "reserved" or "undefined." Intel reserves these for future definition and shall have no responsibility whatsoever for conflicts or incompatibilities arising from future changes to them.• Intel Corporation may have patents or pending patent applications, trademarks, copyrights, or other intellectual property rights that relate to the presented subject matter. The furnishing of documents and other materials and information does not provide any license, express or implied, by estoppel or otherwise, to any such patents, trademarks, copyrights, or other intellectual property rights.• Wireless connectivity and some features may require you to purchase additional software, services or external hardware.• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations• Intel, the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.Copyright © 2011 Intel Corporation. All rights reserved.• Other Names and Brands maybe claimed as the property of others.• All dates, plans and features are preliminary and subject to change without notice.Intel Developer program 3/14/2012 2
  3. 3. The software landscape has changed dramatically in the last few years Bringing with it a new set of challenges for developers and thus developer programsIntel Developer program Chart from 3
  4. 4. Fragmentation, discoverability, monetization, and user experience are all major problems.Source: Baird surveyIntel Developer program 3/14/2012 4
  5. 5. By addressing these issues you can grow developer affinity to your platformIntel Developer program 3/14/2012 5
  6. 6. HTML5 helps solve the fragmentationproblem.Intel Developer program 3/14/2012 6
  7. 7. There are too many devices needing appsIntel Developer program 3/14/2012 7
  8. 8. Fragmentation across OS’s, form factors, and stores is a big problem for developers. > 125 App stores Source: Baird surveyIntel Developer program 3/14/2012 8
  9. 9. The HTML5 open web standard eases cross platform development and fragmentation.Intel Developer program 3/14/2012 9
  10. 10. Developer Programs must address fragmentation by driving cross platform standards, tools and services Source: VisionMobile Cross Platform Tools 20012Intel Developer program 3/14/2012 10
  11. 11. Developers need helping monetizing theircreationsIntel Developer program 3/14/2012 11
  12. 12. Selling apps and advertising are yesterday’s business model.Intel Developer program 3/14/2012 12
  13. 13. In-app payments and the “freemium” model are today’s app business model.Intel Developer program 3/14/2012 13
  14. 14. With business models evolving rapidly, developers need our helpGuidance on what’s working Listening to new requirements Store Product Management Developer Program Intel Developer program 3/14/2012 14
  15. 15. Developers need help boosting theirmarketing acumen.Intel Developer program 3/14/2012 15
  16. 16. App store success has led to a major discoverability problem for developers.Intel Developer program 3/14/2012 16
  17. 17. Even developers appreciate this kind of marketing Published by WIPIntel Developer program 3/14/2012 17
  18. 18. User Experience trumps developerexperienceIntel Developer program 3/14/2012 18
  19. 19. COMPUTING is about EXPERIENCES And Experiences are all about SoftwareIntel Developer program
  20. 20. Are your developers getting feedback and guidance on how to design better user experiences?Intel Developer program 3/14/2012 20
  21. 21. With fragmentation, monetization,discoverability and user experience allmajor developer challenges…..what is Intel doing about it?Intel Developer program 3/14/2012 21
  22. 22. Transforming the PC with new Ultrabook experiences Intel’s developer program brings consumer research directly to developersIntel Developer program 3/14/2012 22
  23. 23. AppUp CenterSM Designed for Ultrabooks™With Curation and Discoverability Relevant, easy to Scalable UI designedfind, and trustworthy for Ultrabook™ source of appsImproved search and Digital Content new navigation to pipeline targetingshowcase Ultrabook™ Ultrabook™ specific content 23
  24. 24. Driving HTML5 and cross platform support through tools and training and servicesIntel Developer program 3/14/2012 24
  25. 25. With new opportunities to monetize through Developer Services Developer program 3/15/2012 25
  26. 26. Intel developer programYour apps. More devices. More stores. Easy Streamlined AppCross platform development validation & discoverabilityopportunities, simple tools deployment & large TAM monetization
  27. 27. And we’re just at the beginning of this sea change for software. Stay nimble and be ready for more challenges and change. Thank YouIntel Developer program 3/14/2012 27