Recruitment Strategies for a Mobile Generation
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This document discusses recruitment strategies for reaching prospective students in a mobile-first generation. It recommends creating shareable and engaging content that is optimized for small screens and different devices. Gamification through fun and creative games is suggested as an engaging approach. Responsive design and making the application process easier on mobile are also advised. Resources on intead.com are provided for more information on recruitment strategies.
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complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
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AIRC 2015 Student Mobility Data for Recruiting Plans
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targets for your international student enrollment plans?
The College Board and Intead present
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off-line marketing efforts.
ICEF 2015 Targeting Your Global Market
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
Know your neighborhood nafsa 2015
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Mystery no more nafsa 2015
Fantastic insight into how your peers are succeeding (or not) with their use of digital marketing (email and social media campaigns) and travel as their primary recruiting tools. We presented our mystery shopper results along with the University of Cincinnati, University of Otago Language Centre and Thompson Rivers University
Digital marketing nafsa 2015
Experience from the field with Fresno State, University of Wisconsin-Milwaukee and Admission Table explaining the challenges of implementing digital marketing and international student engagement. How every campaign gives us new knowledge to make improvements every step of the way
Case Study LinkedIn Alumni Analysis -
LinkedIn is a powerful source of information on college and university alumni. This case study pulls on publicly available information on the international network of SUNY Stonybrook alumni. We did not collaborate with SUNY to collect or present this data.
Online Education: A Game Changer for International Education AIEA 2015
How will online education affect international student mobility and opportunities. Representatives from Coursera, University of Wisconsin-Milwaukee and International Education Advantage (Intead) present trends, facts and discuss the implications.
Aiea 2015 Emerging Opportunities for International Student Recruitment
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
Mystery shopper breakfast meeting
This document discusses the results of mystery shopper tests conducted to evaluate how higher education institutions respond to inquiries from prospective international students. Key findings include that 32% of institutions did not respond to email inquiries, while response rates were higher for inquiries made at college fairs in China and Vietnam. Institutions that responded quickly and had Chinese language materials were most successful. Social media tests found 71% of institutions responded to inquiries on Facebook or Twitter, with US and Canadian schools responding faster than others. Exemplary institutions that responded helpfully and quickly are highlighted.
This is Not an Oxymoron
This document discusses using technology tools to personalize outreach and marketing efforts. It recommends segmenting offices by region and sending holiday-specific messages. It also suggests using responsive design to optimize websites for different devices, geotargeting to provide localized content like translations, and retargeting ads to encourage engagement. Tools mentioned include landing pages, scheduling, digital marketing automation, and content marketing tools to help with these personalization strategies.
Nafsa region x+xi 2014 mystery shop final optimized 2
This document summarizes the results of mystery shopper inquiries conducted at college fairs and via email to understand how institutions respond to international student prospects. The studies found that 32% of institutions did not respond to emails, while response rates were higher at fairs in China (53% within 24 hours) than Vietnam (19% within 24 hours) or India (54% had no response). When institutions did respond, having Chinese materials and customized rather than templated responses increased response rates. The document also provides tips for institutions to effectively engage international student prospects through quickly responding, using preferred communication modes of prospects from different countries, and utilizing social media.
A New Way to interact with Prospective Chinese students
The largest meet-up for new Chinese Students in China- organized by Chinese Student Organizations for BIG TEN U.S. Universities
Digital admission management
Vericant is a China-based company that helps institutions identify Chinese applicants through video interviews, writing samples, and evaluations of spoken English skills. It aims to avoid application fraud, test social and language skills, and maximize efficiency. Vericant interviews applicants in 13 mainland Chinese cities, Hong Kong, Taipei, and Seoul. The interview process includes a writing section and sections evaluating conversation, picture comparisons, responses to Chinese and free response questions.
CIEE is a nonprofit international education organization that also provides video interviews to examine applicants' communication, writing, and verify identities. It has over 15 interview locations in China, Taiwan, and South Korea. CIEE's interview process includes sections on the interview and writing. It provides
Ten study abroad websites in China
The document lists 10 websites in China that provide information about studying abroad and includes advertising rates for one of the websites, eduwo. It also provides data from SeoChinaz on the Baidu weight, Google score, and monthly traffic from Baidu for several of the websites.
A Case Study: Northeastern University
Data shows that Northeastern University has become one of the most successful universities in recruiting and placing their students, and it sees an increasing share of international students. This case study analyzes NEU's strategic principles, marketing strategy and implementation that drive to their success.
The Challenge of Scaling - Mitch Leventhal
University leaders want to internationalize the curriculum, send more students abroad, and diversify the student body but face budget cuts. Traditional sources of funding like grants and philanthropy cannot meet these global objectives. The document proposes a performance-based reinvestment model where revenue from recruiting international students is generated in a "virtuous circle," funding study abroad expansion, curricular internationalization, and global outreach. It recommends universities obtain buy-in, develop a long-term plan showing revenue potential, and commit to the model over multiple years to close the loop between international enrollment and supporting global initiatives.
Earned and Paid Media - Michael Waxman-Lenz
This document discusses earned and paid media for driving web traffic and branding efforts. It defines earned media as organic activities like SEO, blogs and social media, while paid media refers to advertising, paid search, and social media promotions. The document provides examples of calculating the cost of acquiring students through paid email lists and paid search clicks. It also briefly mentions using Facebook ads and retargeting website visitors.
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AIRC 2015 Student Mobility Data for Recruiting Plans
AIRC 2015 Student Mobility Data for Recruiting Plans
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Online Education: A Game Changer for International Education AIEA 2015
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Aiea 2015 Emerging Opportunities for International Student Recruitment
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