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Coca cola

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Coca cola

  1. 1. Contents Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Significance of the Supply chain of the Coca-Cola Company Information System Introduction Distribution - Transportation- Warehousing Comparison with Competitors Introduction By Nirushan
  2. 2. Introduction History Founded in 1886 by pharmacist Dr John S Pemberton in Atlanta, Georgia The Coca-Cola formula and brand was bought in 1889 by AsaCandler who incorporated the Coca-Cola company in1892 The company operates a franchised distribution system
  3. 3. Marketing Strategy Availability Aggressive Advertising Dual distribution plan Trendy packaging Marketing Mix Product Price Place Promotion
  4. 4. Next... Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Information System Significance of the Supply chain of the Coca-Cola Introduction Distribution - Transportation- Warehousing Comparison with Competitors Supply Chain Management By Nirushan
  5. 5. Supply Chain Management Supply chain management is the management of network of interconnected businesses involved in the ultimate provision of goods and services required by the end customer Right Product Right Quantity Right Quality At Right Place At Right Time At Right Value
  6. 6. Coca cola company is using “Customer driven supply chain stratergy”
  7. 7. Supply ChainManagement of Coca colacompany
  8. 8. Next... Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Information System Significance of the Supply chain of the Coca-Cola Introduction Distribution - Transportation- Warehousing Comparison with Competitors Information System By Dilhara
  9. 9. InformationSystem SAP Automated the indirect procurement process Provides direct procurement of indirect goods and management The new software cut paperwork, ensures cash settlements are made properly and reduce wasted space in delivery Lorries.
  10. 10. Next... Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Information System Significance of the Supply chain of the Coca-Cola company Comparison with Competitors Introduction Distribution - Transportation- Warehousing Significance of the Supply chain of the Coca-Cola company By Dilhara
  11. 11. Coca-Cola works closely with its bottlers around the world on procurement and commercializing new products and new packaging technologies The logistics flow of the supply chain enables the company to tailor its services to its clients’ needs. Coca-Cola is the same formula everywhere in the world. The concentrate comes from a few places around the world customer-driven supply chain. They do direct store delivery to more than 10 million of those [retail outlets]. The area that requires refrigerated distribution, that is a very different supply chain than if it’s an ambient type of product The level of customer care Coca-Cola offers requires a specific model of supply chain structure; it is called segmentation Significanceof the Supply chainof the Coca-Cola company
  12. 12. Next... Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Information System Significance of the Supply chain of the Coca-Cola company Comparison with Competitors Introduction Distribution - Transportation- WarehousingDistribution - Transportation- Warehousing By Dilhara
  13. 13. Distribution Coca-Cola company distributes their schemes according to area. Area or place where soft drink sold in a large manner, on those place company gives good scheme to shopkeeper & retailer. Coca Cola Bottlers Retailers Consumers Transportation Highway Air way Shipping
  14. 14. Warehousing Coca Cola Company distributes its production market from its warehouses in two types. 1. Direct Route 2. Indirect Route Plant Ware house Direct Route Market Indirect Route Distributor Market
  15. 15. Next... Example text Go ahead and replace it with your own text. This is an example text. Your own footer Your Logo Supply Chain Management Information System Significance of the Supply chain of the Coca-Cola company Comparison with Competitors Introduction Distribution - Transportation- Warehousing Comparison with Competitors By Dilhara
  16. 16. Comparison with Competitors Pepsi Dr Pepper

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