Jennifer M. Ellis, CEO at Life Enlightenment, presents on the truth about paid and unpaid speaking engagements during this Innovation Women webinar.

1. Uncover the Truth About
Paid and “Unpaid”
Speaking Engagements
JENNIFER M. ELLIS
CEO, LIFE ENLIGHTENMENT
WWW.LIFE-ENLIGHTENMENT.COM

2. Introductions

3. First Step
Identify Your Purpose and Goals

4. The Debate
u What are “Marketing” Speaking
Engagements?
u Can New Speakers Receive Fees?
u Professional Speaker Myths

5. Negotiation

6. “Unpaid” Riches
u No Fee = Ok! Leveraging Marketing Gigs

7. Statistics on Paid / Unpaid
u 50% of all meeting planners say they have no
budget for speakers.
u 42% have a budget for keynotes only.
u A small 8% pay everyone.

8. How Meeting Planners
Find Speakers
u 53% of meeting
planners find their
speakers via web
searches – under
that referrals, cold
pitches, social
media.

9. Open Your Mind to Possibility

10. And the Winner Is... Everyone!

11. Negotiating Fees
u Common Misconceptions and Mistakes
u Jennifer’s Secret Strategy
u Your Path to Success

12. Beneficial Strategies for
Marketing Engagements
u Make it a WIN for everyone!
u E-mail Blasts
u Newsletter Article
u Bag Stuffer
u Tele-seminar or Podcast Interview
u Filming Your Talk
u Product Sales
u Testimonials and Referrals
u And much more (open your mind!)

13. Closing Business

14. Contracts and Invoicing

15. Post Engagement
u Thank You
u Testimonials
u Future Engagements
u More Leads

16. Questions and Answers

17. Contact Me
Facebook: @JenniferLifeEnlightenment
Twitter: @LifeEnlighten
Web: www.Life-Enlightenment.com
Find her also on LinkedIn and Instagram.
Jennifer Ellis
Management and Consulting
For Speakers, Authors, Athletes & Celebrities